About PRSA
Advancing the Profession and the Professional
Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.
Who are we?
PRSA is a community of more than 21,000 public relations and communications professionals across the United States, from recent college graduates to the leaders of the world’s largest multinational firms. Our members represent nearly every practice area and professional and academic setting within the public relations field. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad.
Networking.
PRSA can help you extend your network of professional contacts. Our 16 Professional Interest Sections put you in touch with other PRSA members who share your particular knowledge and expertise, and offer you niche conferences and learning opportunities. In addition, our 110 PRSA Chapters and 10 Districts connect you with other local professionals in your area.
Professional Recognition.
Each year, PRSA offers you the chance to gain the recognition that your public relations programs deserve. Our Silver Anvil evening is the oldest and most prestigious industry award event, a true celebration representing the pinnacle of public relations achievement. Other PRSA awards honor individual accomplishment, tactical excellence and achievement in specialized practice areas.
Learning.
Our professional development programs and industry conferences were the first of their kind, and continue to be imitated for their cutting-edge topics, thought-leading speakers and knowledge- and skill-building practicality. We also offer the industry’s only accreditation program: the Accredited in Public Relations (APR) program.
Intelligence.
Our award-winning periodicals, daily news updates and blogs help you stay on top of emerging trends and industry news. Plus, our vast, easily searchable database gives you instant access to research, articles, white papers and Silver Anvil Award-winning program case studies organized by subject, industry and business outcome.
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Accreditation
The Accredited in Public Relations (APR) credential is valuable to those practitioners who earn it; to the agencies, clients and organizations they represent; and, perhaps most importantly, to the public relations profession itself. Read more...
Royal Palm Award
The Public Relations Society of America's Miami Chapter awards the annual Royal Palm Award to a member of our community (not necessarily a PR professional) who demonstrates excellence in communications.
To receive the Royal Palm Award, the winner must maintain a high standard of ethics and social responsibility; positively effects attitudes and behavior for the common good; respects the nature of public opinion; positively influences policy decisions; and establishes sound relationships with various publics to gain consensus. Past winners have made an important social, political or economic impact in our community.
Royal Palm Award Recipients:
1997 Ron Levitt, APR
1998 Hank Meyer, APR
1999 Bryan Norcross
2000 M. Anthony (Tony) Burns
2001 Merrett Stierheim
2002 Lynne Cameron
2003 Sister Jeanne O'Laughlin
2004 Michael Aller
2005 Jorge Plasencia
2006 Aida Levitan, PhD., APR
2007 Stuart G. Newman
2008 Arthur H. Hertz
2009 David Lawrence
Bill Adams Lifetime Achievement Award
The Public Relations Society of America's Miami Chapter awards the Bill Adams PRSA Lifetime Achievement Award to a PRSA member or retired member who has maintained tenure of 15 years of service in the public relations profession; has excelled in demonstrating support and dedication towards advancing the profession in communications and public relations (for example: through education, leadership roles, professional development and/or community service); and represents the ethical characteristics exemplified by Bill Adams’ career. William (Bill) C. Adams, APR, Fellow PRSA, associate professor of advertising and public relations, Florida International University (FIU), and longtime PRSA supporter, passed away in 2003.
Bill Adams Lifetime Achievement Award Recipients:
2003 - William C. Adams, APR, Fellow PRSA
2004 - David H. Pearson, APR
2005 - Nelly Rubio
2007 - Robert C. Ross, APR, Fellow PRSA
Prior to instating this award, PRSA Miami presented Lifetime Achievement Awards were presented to:
1980 Ev Clay
1995 Ruth Kassewitz
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