PR on Demand: Balancing Speed and Strategy

PRSA Sunshine District Conference

June 19-21, 2008


Following is a list of confirmed speakers for this year’s Sunshine District Conference. Please check back regularly, as new speakers, sessions and changes to the program will be posted as they are confirmed.


Christine Barney, rbb Public Relations
Christine Barney is CEO and managing partner of rbb Public Relations, a 28-person, full-service public relations firm. On top of the firm's multiple Silver Anvils, PR Platinum and SABRE awards, rbb was named the 2008 Agency of the Year by PRWeek magazine. Barney is accredited by the Public Relations Society of America and oversees the strategic development of all client programs with an eye toward ensuring meaningful results are measured and achieved. Barney develops and coordinates multifaceted communications programs for clients including M&M/Mars, Starbucks, Florida Power & Light Company, The Florida Marlins, Language Line and Blue Cross and Blue Shield of Florida. Barney's innovative management style and employee-driven workplace repeatedly puts the firm in the highest ranks of The Holmes Report annual nationwide "Best Places to Work" survey. In 2007 rbb was one of 30 nationwide finalists in the Wall Street Journal Top Small Workplace competition.



Michael Cherenson, APR, Success Communications Group, Chair-elect, Public Relations Society of America
In 2007, Michael Cherenson was named Chair-elect of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, with more than 32,000 members, 109 Chapters nationwide, and 19 Professional Interest Sections. Cherenson will assume the role of PRSA Chair and CEO in 2009. Prior to his election, he served as PRSA Secretary and was a three-year member of the organization's Board of Directors. Cherenson's expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. At Success Communications Group, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele. A 18-year industry veteran and the author of three studies on the impact of reputation, Cherenson is Accredited in Public Relations (APR) by the Universal Accreditation Board and holds an Advanced Certification in Political Management from the Graduate School of Political Management (GSPM) at George Washington University, Washington, DC.


C.A. Clark, Miles Media Group
C.A. Clark is Vice President of Electronic Publishing at Miles Media Group, Inc., the largest destination publisher, both in print and on the web, in the United States. C.A is responsible for guiding the integration of design, architecture and technology in the electronic products provided by Miles Media Group. He works closely with destination marketing organizations across the country, promoting the technology and comprehensive range of publishing services that fosters tourism and delivers visitors. C.A. has worked exclusively in the electronic publishing business for over 12 years and has been involved in every aspect of web site production from strategic planning to server side scripting. He has personally built or been instrumental in over 100 web sites since 1995. C.A. has a B.A. in Studio Art from the University of Iowa. His expertise includes web usability, navigation, architecture, design and functionality.



Elliot Cohen, Cohen Crisis Management
Cohen Crisis Management is led by one of the most experienced media relations and crisis management professionals in the state of Florida. Elliot Cohen ran one of the largest media relations offices in the state of Florida as Director of Media Relations for the Broward County Sheriff's Office, the largest fully accredited sheriff's department in the nation. He was directly responsible for creating and implementing countless crisis management plans and public relations campaigns. Previously, Cohen's experience included heading up the media relations operations for the City of West Palm Beach, Florida as well as for the DA's Office in the 30th Judicial Disrict of Tennessee. He has experience in the political arena as well, serving on election campaigns in several roles including Communications Director. Cohen spent over a decade as a broadcast reporter in some of the nation's largest media markets including New York City, Miami and West Palm Beach. He worked on both the local and network levels with his stories featured on networks such as CNN, CBS News, ABC News, and the Associated Press.


Marvin Dejean, Poweri
Marvin Dejean is the Senior Vice President of Media Strategies at POWERi. He leads the interactive and digital public relations initiatives at the company. Dejean has an extensive background in marketing and public relations having lead several marketing and public campaigns for various companies and not-for-profit organizations. He served as the VP of Public Relations for Innovative Communications Corporation in 2007 where he handled all marketing strategies in the Caribbean. In 1999, Mr. Dejean, along with two other Haitian-Americans formed Minority Development & Empowerment/Haitian Community Center, the largest private not-for profit organization serving the Haitian and Caribbean communities in Broward County. As the Vice President of Business Development of Minority Development & Empowerment Inc., he handled all fundraising efforts and corporate collaborations with private and public organizations. Mr. Dejean is the recipient of numerous awards to include The Maroone/South Florida Business Journal "Up & Comers" Award in 2003; The NAACP Social Justice Award, the Knight of Grandeur Award from the Yellow Rose Society of South Florida, as well as a Leadership in Partnership Award from the Census Bureau. In addition, the Cystic Fibrosis Foundation honored Mr. Dejean as one of Fort Lauderdale's "finest" for his work in promoting awareness of the disease by raising funds and resources. He also excelled during a long military career where he was decorated for his work as a combat medic during his tour of duty in the Desert Storm/Desert Shield military operation in the Middle East. Mr. Dejean has also the honor of being a member of the prestigious Alpha Phi Alpha Fraternity, and the unique position of being the first "Mr. Black University of Miami". He is also the 2002 recipient of the T.J. Reddick Bar Association Community Award, and a graduate of Leadership Broward Class XXII. Mr. Dejean is the host of his own television commentary show entitled "Caribbean Pulse" on Island TV in Miami where he has the occasion to interview prominent individuals such as Dr. Shalala, President of The University of Miami and Miami-Dade Mayor Carlos Alvarez on issues affecting the Caribbean communities in South Florida.


Bill Jong-Ebot, Florida Memorial University
Bill Jong-Ebot is an educator, a media practitioner, and a researcher. He is head of Journalism & Mass Communication at Florida Memorial University and a consultant at Alpha Marketing & Management Group, Inc. He began his foray into public relations in 1987 as a public affairs intern, Wisconsin Department of Health and Human Services. Since then he has provided public relations services to tourist boards, academic institutions, and businesses in Africa, the Caribbean and the United States. He is a frequent organizer and presenter at conferences. He presented "Global Journalism and Public Relations Initiative" at the World Public Relations Festival, Cape Town, South Africa, May 14, 2007. He is a member of PRSA, the Minority Media and Telecommunications Council, National Black Public Relations Society, and Association for Education in Journalism and Mass Communication. He is co-author of Press Freedom and Communication in Africa.


Geri Evans, Evans PR Group

Geri Evans, MA, APR, is an experienced public relations professional, public speaker, writer, consultant, and educator. Prior to opening her own public relations firm in 2003, she was vice president of public relations for the Florida Hospital Association for four years and served as the director of corporate public relations for a boutique hotel chain in Orlando for three years. She taught communications on a full-time or part-time basis for 26 years, was a special features and sports editor for three years, and developed and taught award-winning reading programs to at-risk children. Geri is a popular public speaker herself giving workshops on a variety of topics from the art of self-promotion to leadership to gender communication. Highly active in the Central Florida community, Geri is a graduate of Leadership Orlando, past- president of the Orlando Breakfast Rotary Club, past-president of the Orlando Chapter of Public Relations Society of America and serves on several community boards. She also is chairwoman of a national healthcare pr and marketing conference slated for September.


Rosanna Fiske, APR, Florida International University
Rosanna Fiske, APR is graduate coordinator and associate professor of advertising and public relations at Florida International University. Fiske began her career as a journalist and then moved to marketing and corporate communications. She held senior communications counsel, marketing, and management positions in agency, corporate and media. Most recently, she was partner and senior counsel at Communiqu Group, a Miami-based public relations, public affairs, and advertising firm with national and international clients. Prior to that, Fiske was vice president at Ketchum Miami, where she was responsible for the global account direction of consumer-marketing clients, overseeing work completed in the U.S., Asia, Europe and Latin America. Fiske has worked directly with Fortune 500 CEOs and senior management teams in strategic planning, management structuring, and return-on-investment initiatives. She has led programs including crisis and employee communications, multicultural initiatives, and strategic and executive communications for a number of industry leaders including Charles Schwab & Co., MTV Networks, GE, American Airlines, MCI, Anheuser-Busch Co., and Wells Fargo Bank. The first Hispanic woman named president of PRSA Miami and an officer and member of PRSA's national board of directors, Fiske received PRSA's Multicultural Communications Section 2002 D. Parke Gibson Pioneer Award -- the nation's highest individual honor in multicultural communications as well as two Silver Anvils, a Bronze Anvil, and other awards recognizing her work.


Rick Hirsch, The Miami Herald
Rick Hirsch has been a journalist in South Florida for 28 years, all of them at The Miami Herald. As managing editor for multimedia and new projects, Hirsch oversees the news organization's websites, video and radio operations and instant news (mobile, e-mail, etc). The Herald's web sites include two of the nation's busiest news sites (miamiherald.com and elnuevoherald.com), as well as Miami.com and Miamimoms.com. In radio, The Miami Herald is the local news vendor for WLRN-FM, the National Public Radio affiliate in South Florida. A staff of six radio professionals, working with dozens of Herald reporters, produce 18 news broadcasts each weekday. It also partners with WFOR-CBS 4 and WLRN-TV, producing news content and public affairs programming. Hirsch is vice chair of the University of Florida Journalism Advisory Council and a board member of the Florida Society of Newspaper Editors. He lives in Miami Beach.












Karen M. Jones
DHL Express
Karen M. Jones is Senior Vice President, Corporate Marketing & Communications, for DHL Express Americas, and is responsible for building the DHL brand through e-commerce, product marketing, advertising, brand management, marketing communications, direct marketing, sponsorships, public relations, employee communications and community affairs. With nearly 20 years experience in global brand building and marketing, Ms. Jones sits on the U.S. Management Board (USMB) at DHL Express. Prior to joining DHL in 2004, Ms. Jones was a Marketing Executive at Hewlett Packard (HP) where she spent 15 years developing the HP brand - creating a universally consistent brand image by transforming and unifying HP's advertising, sponsorship and communications campaigns. In 2005, Ms. Jones was named "Marketer of the Year" by BtoB Magazine for spearheading DHL's $150 million 2004 re-branding campaign, and has since been ranked in the publication's annual Best Issue in 2006 and 2007.


Rissig Licha, Fleishman-Hillard
Rissig Licha has more than two decades of experience as a communications counselor in both the public and private sectors, especially in the areas of strategic corporate counseling, corporate cultural transformation and reengineering, public affairs, financial relations, public policy counseling/government relations and issues/crisis management. In his capacity as regional president for Latin America and executive vice president of the Miami office, Mr. Licha directs servicing of accounts in Florida, the Caribbean and Latin America. A seasoned bilingual, bicultural professional, he has earned a reputation as a leading authority on public relations in the emerging markets of Latin America. Within the region he has led the communications teams for such textbook projects as the Bayer aspirin/Reyes Syndrome crisis, the introduction of American Airlines in 20 markets, the DuPont Hotel fire in Puerto Rico, the court-mandated, 28-country notification of settlement of the Dalkon Shield class action suit, and the cultural transformation and corporate positioning of Argentina's largest multimedia group, Grupo Clarn, for which he was awarded a Silver Anvil in 1997. Other clients Mr. Licha has worked for throughout the hemisphere include Coca-Cola, Bacardi Imports, Colgate-Palmolive, Merck, Steel Hector & Davis, Johnson & Johnson, Puerto Rico Manufacturers Association, Philip Morris, the Greater Miami Convention & Visitors Bureau, Alamo Rent A Car, Imperial Chemical Industries, E.I. DuPont Nemours, Rohm & Haas, AT&T, ITT, Shearson Lehman, First Boston Corporation, Merrill Lynch, Levitt Homes, American Express, MasterCard, Enron, Texaco, Gulf, Southern Electric, Wal-Mart, Anheuser-Busch, and the governments of Puerto Rico, El Salvador, Dominican Republic, and Guatemala. Prior to joining Fleishman-Hillard, Mr. Licha was executive vice president and regional director for Latin America and the Caribbean with Burson-Marsteller. He joined B-M in 1979 when he opened the San Juan office and in 1988 established that agency's regional servicing center in Miami. Previously, Mr. Licha served as director of communications for the government of Puerto Rico where he oversaw all external image efforts including the promotional campaigns for Puerto Rico Tourism, Economic Development and Rums Programs. He was also an award-winning journalist for El Nuevo Da, the leading newspaper of Puerto Rico. Mr. Licha has a B.A. in journalism and advertising from the University of Tulsa. He is fluent in Spanish and English and has a working knowledge of Portuguese.


Elizabeth Marsh, Florida International University
Elizabeth Marsh, MFA, is an Assistant Professor of multimedia for the School of Journalism and Mass Communication at Florida International University. She holds a master of fine arts degree from the University of Miami and an AB in English and American literature from Brown University. Her current interests include social networking as a public relations tool, web/virtual communities, and the impact of the digital divide on technology based education.


Jorge Martinez, Conroy Martinez
Jorge Martinez, a 17 year veteran of the public relations and marketing fields, is a principal with the firm. He serves as the Vice President of the agency and has been with the company for 12 years. He excels in the areas of media relations strategy and is especially well versed in Hispanic marketing. He has handled public relations for a variety of accounts in the corporate, retail, financial, real estate, travel, entertainment and health care fields. Before joining The Conroy Martinez Group, he worked for a mid-sized public relations firm where he handled a wide array of accounts such as the South Florida Super Bowl XXIX Host Committee, Federated Department Store's Burdines, Williams Island, Fisher Island, Miami Children's Hospital Foundation and Spec's Music. Mr. Martinez previously was an account executive in the Consumer Division of Burson Marsteller Public Relations in Miami where he served as primary media liaison for Bacardi Imports, Fisher Island and The Lipton Championships. Prior to joining Burson, Martinez worked at Hank Meyer Associates, one of the largest public relations firms in the Southeastern United States at that time. During his tenure, he handled publicity and promotions for numerous accounts, including the Miami Seaquarium, Deloitte & Touche, L. Luria & Son and Terranova. Mr. Martinez received a Bachelor of Science degree in Communications from the University of Miami. Mr. Martinez serves as Chair of the Senior Executive Orientation Committee of the Greater Miami Chamber of Commerce and serves on the University of Miami Citizens Board Executive Committee. In addition he is member of the Greater Miami Convention & Visitors Bureau, Latin Builders Association, and the Public Relations Society of America. He is fluent in both English and Spanish.

Lisa Mozloom, GolinHarris

Andy Newman, Newman PR
Vice President of NewmanPR, a South Florida-based media relations and marketing firm operating for more than 60 years, Andy Newman has coordinated media relations for the Florida Keys & Key West tourism council since 1980. In 1998, he began an effort to foster a unique relationship between the Keys tourism industry and local emergency management officials to help keep visitors safe in the event of a hurricane threat. The program and relationship have served as models for other coastal destinations and has been lauded by many in emergency management and a number of media venues. In 2005, Newman won the Society of American Travel Writers Gold Crisis Communications Award. In 2007, both the National Hurricane Conference and the Florida Governor's Hurricane Conference honored Newman and the tourism council with public service/public education awards.


Ramiro Prudencio, Burson Marsteller
Ramiro Prudencio is a Managing Director for Burson-Marsteller and leads the agency's public affairs and corporate practices for Florida and Latin America. With Burson-Marsteller since 1990, he spent 12 years as a country manager for the agency in Chile and, more recently, Brazil where he led that market's largest multinational public relations firm. Additionally, Ramiro is co-lead of Burson-Marsteller's Global Key Client Relationship Program, the agency's program dedicated to developing value-added services for major global client engagements. Ramiro began his career with the agency's public affairs practice in Washington. From 1990 to 1993, he was a member of the Burson-Marsteller team that supported the Government of Mexico's successful effort to win public and congressional support for the North American Free Trade Agreement. His corporate work has included clients such as Odebrecht, Hewlett-Packard, Unilever, Lockheed Martin, the Chilean farmed salmon industry, Nestl and other leading companies. Prior to joining Burson-Marsteller, Ramiro served as a legislative aide in the US House of Representatives. He also held a Ford Foundation/Congressional Hispanic Caucus fellowship in public policy. Ramiro is a magna cum laude graduate of Middlebury College in Vermont where he studied American Studies, was awarded high departmental honors and captained the men's tennis team.


Manny Ruiz, PR Newswire
Manny Ruiz is president of Multicultural Markets and Hispanic PR Wire for PR Newswire. Prior to PR Newswires acquisition of Hispanic PR Wire, Hispanic Digital Network and LatinClips, Ruiz was Chairman and CEO of HispaniMark, the parent company of these three businesses. A Hispanic media trailblazer, award-winning PR professional and dynamic keynote speaker on the Hispanic Market, Ruiz is often sought after for his expertise on Latino media, PR and public affairs. A longtime member of the Public Relations Society of America (PRSA), he is the co-chair of PRSA's national diversity committee and is also a former board member of the PRSA Miami Chapter, where he has also served as the co-chair of its Hispanic Market Section. Prior to launching Hispanic PR Wire in 2000, Ruiz was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli. While at PN, he played a central role in the success of Florida's anti-teen smoking campaign "truth." He spearheaded Florida media relations for "truth" which for two consecutive years swept all of the PR industry's most coveted awards including the Silver Anvil Award of Excellence. Ruiz, a Miamian of Cuban American descent, has a bachelors of arts degree in history from Florida International University.



Ed Schipul, Schipul
Ed Schipul is the president and CEO of Schipul - The Web Marketing Company. Founded in 1997, the company combines marketing fundamentals with design elements to allow clients to manage and grow their organizations and businesses online. Ed is a visionary in the emerging field of social networking technologies, which helps users connect and collaborate online. A believer in the power of collective action, he is working to harness the anarchy of important trends such as wiki-enabled "distributed authoring" that make it possible for Web users to add and edit content online. An expert in marketing, advertising and public relations, Ed is focused on the profitable business application of current technologies. He is a political science graduate of Texas A&M University, an Army brat and an Eagle Scout with more than 15 years experience in software programming.


Peter Shankman, The Geek Factory, Inc., and HelpAReporter.com
As an entrepreneur, author, speaker, and ingenious worldwide connector, Peter Shankman is recognized nationally and globally for doing PR (and everything else) differently--not only to get attention, produce great results, and create great companies, but also to have a lot of fun while at it every day. Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing a PR Strategy firm located in New York City, with clients worldwide. His blog, PR. Differently, (www.prdifferently.com) which he launched in 2004, both comments on and generates industry-related news and conversation. He founded AirTroductions, the world's first social network for business travelers after a particularly brutal inter-continental flight. Launched in 2005 to instant media attention and growth, AirTroductions was acquired in mid 2007 and relaunched in January of 2008 as TripLife, (www.triplife.com) the largest social networking and connections Web site for all travelers. Most recently, Shankman launched Help A Reporter (www.helpareporter.com) which connects journalists with the sources they require using a social media platform. HARO (Help A Reporter Out) is already over 10,000 members and growing.


Lauren Stover, Miami-Dade Aviation Department
Lauren Stover is the Assistant Aviation Director for Security, Operations and Communications, Miami-Dade Aviation Department, a division newly created within the Miami-Dade Aviation Department (MDAD), and a consolidation of functions not found in most U.S. airports. She is responsible for all security, airside and terminal operations, including communications activities in the County's system of airports. Stover, a 25-year veteran of Miami-Dade County government, was recruited in 2003 by the newly created Transportation Security Administration (TSA) from a senior management position she held at Miami International Airport (MIA) for nearly a decade. The federal agency, created in the wake of the 9/11 terrorist attacks, tasked Stover with building a comprehensive public affairs operation within the Department of Homeland Security (DHS) for the southeastern United States and named her chief media spokesperson for more than 60 airports. In 2004, she was promoted to Eastern Field Director for TSA's Office of Strategic Communications, overseeing security-related public outreach programs for more than 200 airports in 20 states. During her tenure she was at the helm of many sensitive news stories impacting the Department of Homeland Security and conducted in-depth interviews with many major news organizations on matters of national security. She was recognized by the World Trade Center as International Woman of the Year for her leadership in enhancing international business in Florida and the Americas.


Bruce Turkel, Turkel Advertising

Bruce Turkel is an advertising and branding expert who helps make his clients' brands more valuable. He has worked with great companies including Nike, Discovery Channel, HBO, and the Miami and Kissimmee Convention and Visitors Bureaus. Bruce has spoken at DMAI, MIT and Harvard, been heard on NPR and CNN and featured in Fast Company and Communications Arts Magazines. He has published three books on advertising and marketing including his latest - Building Brand Value. Why has he done all this? Bruce says it's simple: "I don't play harmonica that well."


Maria Elena Salinas
Noticiero Univision co-anchor
Univision Network Anchor Mara Elena Salinas, the most recognized Hispanic female journalist in the United States, reached a major milestone when she marked her 26th anniversary with Univision, the fifth largest television network in the U.S. and the country's leading Spanish-language television broadcasting company. Called by the New York Times, "the voice of Hispanic America", Salinas has informed millions of Hispanics in the United States and 18 countries in Latin America. As co-anchor of the highly rated "Noticiero Univision" and the primetime news magazine "Aqui y Ahora", Salinas has handled some of the most challenging assignments in modern day journalism. Salinas' work has earned her several journalistic awards including three national and one regional Emmys. She was also part of the Univision news team that received the Edward R. Murrow Award for the network's coverage of the Atlanta Olympic Park bombings. She has also conducted several White House interviews with U.S. presidents, and has been face to face with dozens of Latin American heads of state, rebel leaders, and dictators.


George Neary
George Neary has been Associate Vice-President of Cultural Tourism for the Greater Miami Convention Bureau since 1998. He is in charge of the creation and implementation of a new arts and cultural program for Miami Dade County. He directs promotional programs which encourage and increase visitor attendance at local cultural events and attractions. His job also includes creating linkages and partnership between Greater Miami businesses and the arts community. Prior his current position, George was the Executive Director of the Miami Design Preservation League of Miami Beach, Florida, where he was responsible for creating marketing and public outreach programs to preserve the historic Art Deco District, better known as South Beach for 7 years. He is currently serving as a Trustee for Dade Heritage Trust, a past Trustee of Miami-Dade Art in Public Places, a board member of the Florida Trust for Historic Preservation, Chair of The Miami Beach Fine Arts Board and a member of The Miami Beach Cultural Arts Council. Additionally, he serves as the President of the Childrens' Cultural Coalition, holds membership in the Black Archives and is an Advisor from Florida to The National Trust for Historic Preservation. He is an adjunct professor at Miami Dade College and a Trustee at Design and Architecture Senior High School. He was President of Neary Enterprise in Brooklyn, New York, which created, directed and administrated marketing, advertising and promotional plans. He was Director of U.S. Marketing for AFS Intercultural Programs, Inc. in New York. George was with the Peace Corps for seven years as training and orientation coordinator, recruiter/publicist and a volunteer in St. Vincent, West Indies. He received his B.A. from St. Anselm College in Manchester, New Hampshire, and has been involved in many community organizations over the years.


George Vazquez
George Vazquez is a media relations and Web 2.0 expert and has managed national media relations initiatives and counseled companies and individuals in understanding the evolving role of Social Media in helping expand the reach of traditional press releases. He has also established and maintained relationships with the General Market media nationally and with the Hispanic Media throughout the U.S. With more than 10 years experience in television and radio, as a news promotions writer, producer and editor, and on-air talent for radio stations in Orlando and Miami, he has also worked with a major commercial wire service as Director of Trade Media Relations and as an account executive for a Miami area PR firm where he specialized in travel and tourism accounts, among others George holds a Bachelor of Science degree in Broadcasting and Political Science with a minor in History from the University of Miami and is a Lifetime Member of the National Association of Hispanic Journalists.











Amy Wagner
Burger King
Amy Wagner is senior vice president, investor relations and global communications for Burger King Corporation (BKC). In this position, she serves as a key member of the company's global executive leadership team and reports to the chief executive officer. Wagner oversees all of BKC's investor and analyst relations, global internal and external communications, public relations and event planning. She is based in the company's global headquarters in Miami. Most recently, Wagner was senior vice president, investor relations, focusing solely on global investor relations, where she played a key role during the company's Initial Public Offering in May 2006 and subsequent secondary offering in February 2007. Wagner began her career with BKC overseeing select financial analysis initiatives.

 

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