PR on Demand: Balancing Speed and Strategy
PRSA Sunshine District Conference
June 19-21, 2008
Interested in sponsoring our event? Download our sponsorship
package.
Questions? Contact Spero Canton at spero_canton@cable.comcast.com
or 954-534-7419.
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Thank you to our conference sponsors:
The Alexander Hotel
The Alexander Miami Beach hotel - an all-suite full-service beachfront
resort is located directly on Miami Beach, Florida. The Alexander Hotel
offers Miami beachfront accommodations that are tastefully appointed with
up to 1200 square feet of space, fully equipped kitchens, balconies overlooking
the beach or intracoastal waterway, living & dining rooms. Most suites
offer two bathrooms. While there are many Miami Beach accommodations to
choose from, The Alexander hotel offers it all for business, vacation,
and leisure travelers. On-site features include the famous Shula's Steakhouse
with oceanviews, al fresco dining at Top of the Falls overlooking beautiful
Miami Beach, fitness center equipped with sauna and steam, a full service
Salon and Spa, wireless internet (WiFi), conference rooms, and catering
facilities for up to 400 discriminating guests.
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Baptist Health South Florida
Baptist Health
South Florida, headquartered in Coral Gables, Florida, is the regions
largest faith-based, not-for-profit healthcare organization. It includes
Baptist, Baptist Childrens, Doctors, Homestead, Mariners and South Miami
Hospitals, as well as Baptist Outpatient Services, Baptist Health Enterprises
and Baptist Cardiac & Vascular Institute. Baptist Health is South Floridas
largest private employer, with 11,400 employees. Baptist Health Foundation,
the organization's fundraising arm, supports services at all hospitals
and facilities affiliated with Baptist Health.

Business Wire
Business Wire, a Berkshire Hathaway company, is
utilized by thousands of member companies and organizations to transmit
their full-text news releases, regulatory filings, photos and other multimedia
content to journalists, news media, trade publications, institutional
and individual investors, financial information services, regulatory authorities,
Internet portals, information web sites, business-to-business decision-makers
and consumers worldwide. With a news distribution network spanning 150
countries and 45 languages, Business Wire's multi-channel delivery network
has access to dozens of international and national news agency networks
throughout the Americas, Europe, Asia, the Middle East and Africa. The
Business Wire news network is powered by its patented NX high-speed data
platform and supports XML, XHTML and XBRL code to deliver the most sophisticated
news file to enhance news release interactivity, customization and search
engine optimization. Business Wire has 31 bureaus in cities including
New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt,
London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout
the world. Business Wire was founded in 1961.
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Cision
Cision U.S. (us.cision.com) is a global industry leader in media and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group identification
and distribution of information for PR and IR purposes. Cision AB has
annual revenue of SEK 1.9 billion, and has around 2,700 employees in Canada,
Denmark, Estonia, Finland, Germany, Hong Kong, Norway, Portugal, Sweden,
Latvia, Lithuania, United Kingdom, and the United States.
DHL
DHL is the global market leader of the international express and logistics
industry, specializing in providing innovative and customized solutions
from a single source. DHL offers expertise in express, air and ocean freight,
overland transport, contract logistic solutions as well as international
mail services, combined with worldwide coverage and an in-depth understanding
of local markets. DHL's international network links more than 225 countries
and territories worldwide. Some 300,000 employees, including more than
40,000 employees in the U.S., are dedicated to providing fast and reliable
services that exceed customers' expectations. Founded in San Francisco
in 1969, DHL is a Deutsche Post World Net brand. The group generated revenues
of more than 63 billion euros (more than $93 billion) in 2007. Start shipping
today at www.dhl-usa.com.

Gulliver Schools
For over 78 years, Gulliver Schools has been committed to creating
an atmosphere which fosters and nurtures the uniqueness of each student.
A diverse, progressive curriculum, an active, civic-minded student and
faculty community, and a top-notch athletic program make Gulliver Schools
one of the leading independent schools in Florida. The school was founded
by Arthur Gulliver in 1926 and was purchased by Marian Krutulis in 1953.
The five-campus educational beacon offers innovative programs and new
facilities which have been added to meet the ever-evolving needs of students
and the community. The school became a 501(c) (3) private, not-for-profit,
independent, coeducational, nonsectarian day school in 2000. For more
information, call 786.709.4071 or visit our website at www.gulliverschools.org.

The Historical Museum of Southern Florida tells the stories of South Florida
and the Caribbean. The museum promotes understanding of the past in order
to inform the present and create a better quality of life. The Historical
Museum hosts a permanent exhibition gallery and a special gallery with
several changing exhibitions each year. In addition, the museum houses
the Research Center and store, which offers a unique array of Florida-themed
books and gifts. The Historical Museum is located in the Miami-Dade Cultural
Center, across the street from Metrorail's Government Center Station at
101 West Flagler Street, Miami, Florida 33130. Hours are Monday - Saturday
10 a.m. - 5 p.m., third Thursdays 10 a.m. - 9 p.m. and Sunday noon - 5
p.m. Admission for adults is $8, children (ages 6-12) is $5, and children
under 6 are free. For more information, call 305.375.1492 or visit www.hmsf.org.
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Johnson & Wales University
Johnson & Wales University, founded in 1914, is
a nonprofit, private institution. A recognized leader in career education,
we offer accredited degrees in business, hospitality, culinary arts, technology
and education. With a diverse student body of more than 16,000 graduate
and undergraduate students, representing all 50 states and 89 countries,
JWU prepares students for personal and professional success by integrating
rigorous academics and professional skills, community leadership opportunities
and our unique career education model. The university is committed to
urban revitalization and thoughtful historic renovation. Through active
civic participation and by offering unique learning opportunities, JWU
improves the quality of life in its campus communities in Providence,
R.I., North Miami, Fla., Denver, Colo., and Charlotte, N.C. For more information
visit www.jwu.edu.

Pollo Tropical
Pollo Tropical serves approximately 14 million customers annually. Pollo
Tropical is the Latin/Caribbean, Miami-based chain famous for its flame-grilled,
24-hour citrus marinated Chicken on the Grill, as well as Caribbean
ribs, steak skewers, sweet plantains, yuca, black beans, rice and much
more. The new location marks the 14th restaurant in the Greater Orlando
area for the chain. Pollo Tropical operates in Florida, New Jersey, Puerto
Rico and Ecuador. Visit www.pollotropical.com.

PRSA Gulfstream Chapter
The PRSA Gulfstream Chapter represents public relations professionals
from Hollywood to Boca Raton, Florida. PRSA Gulfstream is home to a broad
cross section of some of South Florida's most talented and dynamic public
relations practitioners. We are a professional development and networking
resource for members, prospective members, public relations professionals
and students in South Florida. PRSA Gulfstream is dedicated to providing
programs, tools and activities that benefit our members both professionally
and personally. Click here to learn about us: www.prsagulfstream.org.
PRSA North Florida Chapter
The North Florida Chapter of the Public Relations Society of America -
www.nfprsa.org - comprises more than 160 public relations practitioners
in the greater Jacksonville, Tallahassee, Gainesville and South Georgia
areas. The Public Relations Society of America (PRSA), headquartered in
New York City, is the world's largest organization for public relations
professionals. The society's more than 22,000 members represent business
and industry, counseling firms, government, associations, hospitals, schools,
professional services firms and nonprofit organizations.
PRSA Orlando Chapter
About PRSA Orlando Since 1981, PRSA Orlando has represented leadership
in the practice of public relations in Central Florida. With more than
250 members, the chapter provides high-quality and timely professional
development programs, accreditation instruction and networking opportunities.
PRSA Orlando promotes public relations education through the support of
the PRSA Orlando/Frank R. Stansberry Scholarship at the University of
Central Florida and works closely with university students from across
the United States. Additionally, PRSA Orlando members are actively involved
in the community through the group's Chatting Up a Charity program and
other volunteer endeavors. For more information about membership, leadership
or events, visit www.prsaorlando.org .

PRSA Tampa Bay
The Tampa Bay Chapter of the Public Relations Society of America (PRSA)
is one of the state's largest professional organizations for public relations
practitioners. Serving more than 160 members across West Central Florida,
the chapter membership hail from business and industry, counseling firms,
government, associations, hospitals, schools, professional services firms
and non-profit organizations. Since it was chartered in 1964, Tampa Bay
PRSA has continued to provide a forum for addressing issues affecting
the profession, and the resources for promoting the highest professional
standards. It offers unequaled opportunities for improvement of skills
and advancement of knowledge, as well as for exchange of information and
experiences with other public relations professionals.

PRSA Sunshine District

Printability Inc.
Printability, your one stop print, display and graphic provider since
1986. We provide our customers the highest quality printed materials from
business cards to full color brochures. We pride ourselves on our large
/ wide format capabilities such as mounted posters, retractable banner
stands, POP, table top and trade show displays. Our service is second
to none. Try us, youll like us. We are 100% customer driven.

PRNewswire
About PR Newswire PR Newswire Association LLC (http://www.prnewswire.com/)
provides electronic distribution, targeting, measurement and broadcast
services on behalf of tens of thousands of corporate, government, association,
labor, non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news
media, the investment community, government decision-makers, and the general
public with their up-to-the-minute, full-text news developments. Established
in 1954, PR Newswire has offices in 14 countries and routinely sends its
customers' news to outlets in 135 countries and in more than 40 languages.
Utilizing the latest in communications technology, PR Newswire content
is considered a mainstay among news reporters, investors and individuals
who seek breaking news from the source. PR Newswire's leading services
include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization,
MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent
policy newswire in the industry, Vintage Filings, the fastest growing
Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital
Network, the foremost Hispanic communications services. PR Newswire is
a subsidiary of United Business Media plc of London.
rbb Public Relations
Founded in 1975, Miami-based rbb Public Relations has a national reputation
for delivering strategic, results-oriented PR. rbb is proud to be named
PR WEEK Magazines 2008 Agency of the Year. Additional recognition of the
firms outstanding achievements in 2007 include three Silver Anvils from
the Public Relations Society of America and being named as one of 30 national
finalists in the Wall Street Journals Winning Workplaces competition.
These accolades sit proudly beside the firms other major industry awards
Platinum PR, SABRE, Bronze Anvil, and more. With expertise from corporate
and consumer communications to product launches and branding, rbb gives
both its Fortune 500 clients and entrepreneurial ventures counsel and
results on par with the largest national firms, but with the individual
attention available only through a boutique agency. To hear more about
why clients chose rbb, call 305-448-7450 or visit www.rbbpr.com.

Star Chapter
StarChapter offers associations and local chapters a cost-effective online
registration service, membership management software, custom website,
content management software, association management software and broadcast
email tool. At StarChapter, we want to help you save time and money by
providing you with the most cost effective and versatile all-in-one association
management service.
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University of Miami School of Communication
The University of Miami School of Communication
seeks to prepare analytical and responsible communication professionals
for success in a global society. The School offers undergraduate and graduate
degrees in journalism, electronic media, advertising, public relations,
visual journalism, communication studies and motion pictures, with a total
current enrollment of approximately 1500 students and 60 full-time faculty
members.
TEKgroup International
TEKgroup International, Inc., an Internet software and services company,
provides online public relations applications for corporate communications.
TEKgroup offers online newsroom and analysis/distribution software. Clients
include Accenture, Best Buy, Carlson Hotels Worldwide, CIGNA, Delta Air
Lines, Inc., Detroit Lions, Ford Motor Company, VMS, Volkswagen, Walgreens
and the Public Relations Society of America. Contact: Ibrey Woodall, 954-351-5554
x105, marketing@tekgroup.com, www.tekgroup.com.
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Interested in sponsoring our event? Download our sponsorship
package.
Questions? Contact Spero Canton at spero_canton@cable.comcast.com
or 954-534-7419.



