Vice-president, Public Relations, Corporate Affairs and Talent Management

HBO Latin America Group

I majored in communication science from Anahuac University in Mexico City, one of the leading universities in Mexico.  Its Communication School is ranked number one in the region.  After that, I obtained certification in marketing, finance and the pharmaceutical industry. 

2.     Did you always know that you wanted to work in PR? If not, how did you become involved in the PR industry?

 

I was lucky enough to start working as an employee communications intern at Daiman Group.  I reported to the manager of public relations while I was still in school and that helped me decide for the last two years what subjects would fit best my career and thus my areas of specialization.  So I graduated in communication science with a focus on public relations.  After graduation, I worked in the public relations departments of various local and global companies.

I travel as much as I can, and I have found that a couple of good books are great travel companions.  When I am in town I enjoy a lot the fantastic restaurants of Miami, I am a regular at Mandolin Aegean Bistro in the Design District and I also like the hole-in-the-wall places like Romeo’s, the best-kept secret!

I am a member of the International Academy of Television Arts and Sciences, which every year delivers the International EMMY Awards.  I am also part of the International Association of Business Communicators and I participate on a regular basis in the Coral Gables Chamber of Commerce, the Greater Miami Chamber of Commerce and other local associations. Besides all of this, and on a personal basis, I am currently the President of Enlace Mexico, a NGO that is strengthening the Mexican community in Florida.

My first formal job was at American Express as communications specialist.

That it is always changing, very dynamic. We have to work on several projects on a daily basis and in different countries.

 

Usually it is in planning. The nature of our business makes it very challenging as all the plans can change from one day to the other and then you have to start all over from scratch.

The satisfaction that every brand/company that I have worked for has become the leading one in terms of reputation, image, share of voice, etc. I am happy to have contributed to their business success.

It's growing so fast, more and more companies realized the value of PR and it's very interesting to see that during the 2008 economic crisis, management would cut budgets on anything but PR.  That's a huge change that will hopefully continue into the future.

To keep on learning.

Love what you do--that's the key to success.