Meeting/Event Information


May 29, 2012

How to Create a Social Media Plan. Free for Members!
May 29, 2012
3:00 PM - 4:00 PM
On-demand Webinar

Build Community and Brand Awareness Through Strategic Communications

On-Demand Webinar

Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.

Where do news releases, media training, message development and the tenets of crisis management fit into the new world communications order? Learn how to strategically pull the elements together and integrate new tools with traditional methods, across the realm of social media.

Join Deirdre Breakenridge to learn the best practices for:

  • Developing business goals and objectives.
  • Research initiatives.
  • Messaging and content creation.
  • Distribution channels.
  • Performance measures.
  • Conversation monitoring.


Deirdre Breakenridge

Photo of Deirdre Breakenridge Deirdre Breakenridge, president and executive director, Communications, Mango! Creative Juice. For 20 years, she has been helping senior executives communicate with their stakeholders. She is also an adjunct professor at Fairleigh Dickinson University, where she teaches courses on public relations and interactive marketing for the university’s Global Business Management program. Her books include “Putting the Public Back in Public Relations,” “PR 2.0,” and “Cyberbranding: Brand Building in the Digital Economy.”

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit

Register online:
Future Meetings

October 14, 2015

WSVN 7 Station Tour for Members Only - Space is Limited

October 14, 2015
11:00 AM - 1:30 PM

WSVN Channel 7
1401 79th Street Causeway
Miami, FL

PRSA Miami Invites members to take a tour of WSVN Channel 7

October 14, 2015

PRSA Miami/UM PRSSA Pitch Perfect II Media Panel on the UM Campus

October 14, 2015
7:00 PM - 9:00 PM

University of Miami School of Communication, Room CIB 2055
5100 Brunson Dr.
Coral Gables, FL 33134

Members and guests of PRSA Miami and three local PRSSA chapters will meet with media leaders to make their "Pitch Perfect" presentation of story ideas. National PRSSA President Laura Daronatsy will be special guest.

November 17, 2015

Non-Profits: Overcoming the 'Best Kept Secret' Syndrome

November 17, 2015
8:00 AM - 10:00 AM

Coral Gables Museum
285 Aragon Avenue
Coral Gables, FL 33134

A guide to building greater recognition of less prominent not-for-profit organizations among the general community.

November 17, 2015

Annual PRSA Miami and PRSA Fort Lauderdale Chapter networker

November 17, 2015
6:00 PM - 8:00 PM

Franky's Sports Bar
900 Silks Run
Hallandale Beach, FL 33009

Mix and mingle with colleagues from throughout South Florida at PRSA Miami and PRSA Greater Fort Lauderdale’s annual joint networking event.