Meeting/Event Information


May 29, 2012

How to Create a Social Media Plan. Free for Members!
May 29, 2012
3:00 PM - 4:00 PM
On-demand Webinar

Build Community and Brand Awareness Through Strategic Communications

On-Demand Webinar

Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.

Where do news releases, media training, message development and the tenets of crisis management fit into the new world communications order? Learn how to strategically pull the elements together and integrate new tools with traditional methods, across the realm of social media.

Join Deirdre Breakenridge to learn the best practices for:

  • Developing business goals and objectives.
  • Research initiatives.
  • Messaging and content creation.
  • Distribution channels.
  • Performance measures.
  • Conversation monitoring.


Deirdre Breakenridge

Photo of Deirdre Breakenridge Deirdre Breakenridge, president and executive director, Communications, Mango! Creative Juice. For 20 years, she has been helping senior executives communicate with their stakeholders. She is also an adjunct professor at Fairleigh Dickinson University, where she teaches courses on public relations and interactive marketing for the university’s Global Business Management program. Her books include “Putting the Public Back in Public Relations,” “PR 2.0,” and “Cyberbranding: Brand Building in the Digital Economy.”

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit

Register online:
Future Meetings

March 27, 2018

Getting in the Media Spotlight

March 27, 2018
9:00 AM - 12:00 PM

Adrienne Arsht Center
1300 Biscayne Blvd.
Miami, FL

Hear from local media leaders and influencers will give you the inside scoop on how to get your arts group in the media spotlight. From Digital media to traditional print to radio and television you will learn the best way to get your story covered.