Meeting/Event Information

 Directions

May 29, 2012

How to Create a Social Media Plan. Free for Members!
May 29, 2012
3:00 PM - 4:00 PM
On-demand Webinar


Build Community and Brand Awareness Through Strategic Communications

On-Demand Webinar

Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.

Where do news releases, media training, message development and the tenets of crisis management fit into the new world communications order? Learn how to strategically pull the elements together and integrate new tools with traditional methods, across the realm of social media.

Join Deirdre Breakenridge to learn the best practices for:

  • Developing business goals and objectives.
  • Research initiatives.
  • Messaging and content creation.
  • Distribution channels.
  • Performance measures.
  • Conversation monitoring.

Instructor

Deirdre Breakenridge

Photo of Deirdre Breakenridge Deirdre Breakenridge, president and executive director, Communications, Mango! Creative Juice. For 20 years, she has been helping senior executives communicate with their stakeholders. She is also an adjunct professor at Fairleigh Dickinson University, where she teaches courses on public relations and interactive marketing for the university’s Global Business Management program. Her books include “Putting the Public Back in Public Relations,” “PR 2.0,” and “Cyberbranding: Brand Building in the Digital Economy.”

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

Register online: www.prsa.org/pdg
Future Meetings

October 29, 2014

Consumer Communications - How PR Strategies and Tactics can Positively Impact Consumer Behavior in the Hispanic Market

October 29, 2014
11:30 AM - 1:00 PM

Discovery Networks Latin America / US Hispanic
6505 Blue Lagoon Drive
Miami, FL 33126

Join us for lunch and hear from PR industry experts who will share case studies and examples of programs and campaigns targeting Hispanic consumers.