Meeting/Event Information


May 29, 2012

How to Create a Social Media Plan. Free for Members!
May 29, 2012
3:00 PM - 4:00 PM
On-demand Webinar

Build Community and Brand Awareness Through Strategic Communications

On-Demand Webinar

Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.

Where do news releases, media training, message development and the tenets of crisis management fit into the new world communications order? Learn how to strategically pull the elements together and integrate new tools with traditional methods, across the realm of social media.

Join Deirdre Breakenridge to learn the best practices for:

  • Developing business goals and objectives.
  • Research initiatives.
  • Messaging and content creation.
  • Distribution channels.
  • Performance measures.
  • Conversation monitoring.


Deirdre Breakenridge

Photo of Deirdre Breakenridge Deirdre Breakenridge, president and executive director, Communications, Mango! Creative Juice. For 20 years, she has been helping senior executives communicate with their stakeholders. She is also an adjunct professor at Fairleigh Dickinson University, where she teaches courses on public relations and interactive marketing for the university’s Global Business Management program. Her books include “Putting the Public Back in Public Relations,” “PR 2.0,” and “Cyberbranding: Brand Building in the Digital Economy.”

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit

Register online:
Future Meetings

April 27, 2015

Best Practices in Organizing Celebrity Red Carpet Events and Top Advice for Publicists working the Red Carpet

April 27, 2015
8:30 AM - 10:30 AM

Mercy Hospital's Bayside Pavilion in the Atlantic Room
3663 South Miami Avenue
Miami, FL 33133

Get an inside look at the nuts and bolts of planning and executing internationally televised red carpet events for renowned award shows

May 06, 2015

PRSA Miami Lunch-n-learn: How public relations propels the tourism and hospitality industry, Miami's largest economic engine

May 06, 2015
11:30 AM - 1:00 PM

Norwegian Cruise Line
The Landing at MIA Corporate Center, 7665 Corporate Center Drive
Miami, FL 33126

Join us for tips, trends and best practices shared by some of South Florida’s top tourism and hospitality experts and practitioners.