Meeting/Event Information

 Directions

April 26, 2012

Transform Your Pitch From Snooze to News. Free for Members!
April 26, 2012
3:00 PM - 4:00 PM
On-demand Webinar


Learn how to Gain Attention from Journalists and Bloggers

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence. You will learn:

  • How to meet journalists’ changing requirements for newsworthiness the new media landscape.
  • New hooks for old or recurring events and issues.
  • An approach to revitalizing “snoozers,” such as groundbreakings and check-signings.
  • How to make your trend story the one reporters pick up — while leaving your competitors out.
  • Specific examples of how these approaches have worked for outlets such as the Washington Post, the New York Times and USA Today.

Instructor

Michael Smart

Photo of Michael Smart Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has twice been among the top-rated presenters at the PRSA International Conference.

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.


Register online: www.prsa.org/pdg

Future Meetings

February 19, 2016

Handling a Celebrity Scandal Before & After it Goes Viral

February 19, 2016
11:30 AM - 1:30 PM

Florida International University, Brickell Campus
1101 Brickell Ave, 3rd Floor
Miami, FL 33131

Top publicists and industry experts reveal crisis communications strategies and solutions you can implement if your client is involved in a scandal
 

June 16, 2016

PRSA Sunshine District Conference in Miami

June 16, 2016 6:00 PM to June 18, 2016 1:00 PM

Biscayne Bay Marriott: Join us for the Day or Stay for a Discounted Rate of $169 Per Night
1633 N Bayshore Drive
Miami, FL 33132
https://aws.passkey.com/event/14458577/owner/2840/home

This premier event features professional development workshops presented by nationally recognized experts in media relations, social media, crisis communications, and more. The two-day conference includes keynotes, breakout sessions, networking and other