Meeting/Event Information

 Directions

April 26, 2012

Transform Your Pitch From Snooze to News. Free for Members!
April 26, 2012
3:00 PM - 4:00 PM
On-demand Webinar


Learn how to Gain Attention from Journalists and Bloggers

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence. You will learn:

  • How to meet journalists’ changing requirements for newsworthiness the new media landscape.
  • New hooks for old or recurring events and issues.
  • An approach to revitalizing “snoozers,” such as groundbreakings and check-signings.
  • How to make your trend story the one reporters pick up — while leaving your competitors out.
  • Specific examples of how these approaches have worked for outlets such as the Washington Post, the New York Times and USA Today.

Instructor

Michael Smart

Photo of Michael Smart Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has twice been among the top-rated presenters at the PRSA International Conference.

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.


Register online: www.prsa.org/pdg

Future Meetings

October 18, 2017

PRSA Combined Cocktail Soiree

October 18, 2017
6:00 PM - 8:30 PM

Frankey's Sports Bar
The Village at Gulfstream Park 900 Silks Run
Hallandale Beach , FL 33009

Never has a PRSA networking event been so much fun!
 

October 20, 2017

30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon

October 20, 2017
11:30 AM - 2:00 PM

Rusty Pelican
3201 Rickenbacker Causeway
Key Biscayne, FL 33149
http://www.therustypelican.com

Celebrating Community Leaders and PR Legends
 

November 09, 2017

Navigating Ethics to Restore Trust and Improve Personal and Business Success

November 09, 2017
11:30 AM - 1:30 PM

Ryder Room, Hilton Hotel
1601 Biscayne Blvd.
Miami, FL 33132

The Public Relations Society of America, Miami Chapter, in collaboration with the Greater Miami Chamber of Commerce, presents Navigating Ethics to Restore Trust and Improve Personal and Business Success, a seminar on truth and trust in communications.