Meeting/Event Information

 Directions

April 26, 2012

Transform Your Pitch From Snooze to News. Free for Members!
April 26, 2012
3:00 PM - 4:00 PM
On-demand Webinar


Learn how to Gain Attention from Journalists and Bloggers

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence. You will learn:

  • How to meet journalists’ changing requirements for newsworthiness the new media landscape.
  • New hooks for old or recurring events and issues.
  • An approach to revitalizing “snoozers,” such as groundbreakings and check-signings.
  • How to make your trend story the one reporters pick up — while leaving your competitors out.
  • Specific examples of how these approaches have worked for outlets such as the Washington Post, the New York Times and USA Today.

Instructor

Michael Smart

Photo of Michael Smart Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has twice been among the top-rated presenters at the PRSA International Conference.

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.


Register online: www.prsa.org/pdg

Future Meetings

August 28, 2014

Visual Storytelling in PR and Marketing - Instagram, Vine, Infographics and more

August 28, 2014
11:30 AM - 1:00 PM

Peacock Education Center located inside the Knight Concert Hall at the Adrienne Arsht Center for the Performing Arts
1300 Biscayne Blvd
Miami, FL 33132

Industry leaders will share case studies showcasing how visuals in PR can impact a story.
 

September 19, 2014

27th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon

September 19, 2014
11:30 AM - 2:00 PM

Jungle Island
1111 Parrot Jungle Trail
Miami, FL 33132
http://www.jungleisland.com

Presented by Wells Fargo