Meeting/Event Information


April 26, 2012

Transform Your Pitch From Snooze to News. Free for Members!
April 26, 2012
3:00 PM - 4:00 PM
On-demand Webinar

Learn how to Gain Attention from Journalists and Bloggers

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence. You will learn:

  • How to meet journalists’ changing requirements for newsworthiness the new media landscape.
  • New hooks for old or recurring events and issues.
  • An approach to revitalizing “snoozers,” such as groundbreakings and check-signings.
  • How to make your trend story the one reporters pick up — while leaving your competitors out.
  • Specific examples of how these approaches have worked for outlets such as the Washington Post, the New York Times and USA Today.


Michael Smart

Photo of Michael Smart Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has twice been among the top-rated presenters at the PRSA International Conference.

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit

Register online:

Future Meetings

June 29, 2016

PRSA Miami Coffee & Conversation Breakfast with Ron Magill of ZooMiami

June 29, 2016
8:30 AM - 10:00 AM

Miami Children's Health Foundation
2525 Ponce de Leon Boulevard Suite 1100
Coral Gables, FL 33134

A close-up discussion with the dynamic winner of the PRSA Miami 2015 Royal Palm Award, Ron Magill, wildlife expert and photographer, and communications director of ZooMiami

July 12, 2016

PRSA Miami Headshots & Bagels

July 12, 2016
8:30 AM - 1:00 PM

University of Miami - Newman Alumni Center
6200 San Amaro Dr. (4th floor Tower Room)
Coral Gables, FL 33146

Need a great headshot? If you’re not loving your profile pic then it’s time to let a professional take your photo!


September 23, 2016

2016 Ev Clay / PRSA Miami Chapter Endowment Fund Luncheon

September 23, 2016
11:30 AM - 2:00 PM

Rusty Pelican
3201 Rickenbacker Causeway
Key Biscayne, FL 33149

Celebrating Community Leaders and PR Legends