Meeting/Event Information


April 26, 2012

Transform Your Pitch From Snooze to News. Free for Members!
April 26, 2012
3:00 PM - 4:00 PM
On-demand Webinar

Learn how to Gain Attention from Journalists and Bloggers

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence. You will learn:

  • How to meet journalists’ changing requirements for newsworthiness the new media landscape.
  • New hooks for old or recurring events and issues.
  • An approach to revitalizing “snoozers,” such as groundbreakings and check-signings.
  • How to make your trend story the one reporters pick up — while leaving your competitors out.
  • Specific examples of how these approaches have worked for outlets such as the Washington Post, the New York Times and USA Today.


Michael Smart

Photo of Michael Smart Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has twice been among the top-rated presenters at the PRSA International Conference.

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit

Register online:

Future Meetings

October 06, 2015

Two Panels - One Country- Cuba: Investing and Tourism

October 06, 2015
8:00 AM - 10:30 AM

Miami Herald Media Company Community Room
3511 NW 91 Ave
Miami, FL 33172

As the U.S. / Cuba relationship continues to shift, South Floridians increasingly are weighing in on whether -- and how -- to explore business potential on the island. Join PRSA Miami and the Miami Herald and el Nuevo Herald as we bring together experts t

October 14, 2015

WSVN 7 Station Tour for Members Only - Space is Limited

October 14, 2015
11:00 AM - 1:30 PM

WSVN Channel 7
1401 79th Street Causeway
Miami, FL

PRSA Miami Invites members to take a tour of WSVN Channel 7

November 17, 2015

Non-Profits: Overcoming the 'Best Kept Secret' Syndrome

November 17, 2015
8:00 AM - 10:00 AM

Coral Gables Museum
285 Aragon Avenue
Coral Gables, FL 33134

A guide to building greater recognition of less prominent not-for-profit organizations among the general community.

November 17, 2015

Annual PRSA Miami and PRSA Fort Lauderdale Chapter networker

November 17, 2015
6:00 PM - 8:00 PM

Franky's Sports Bar
900 Silks Run
Hallandale Beach, FL 33009

Mix and mingle with colleagues from throughout South Florida at PRSA Miami and PRSA Greater Fort Lauderdale’s annual joint networking event.