When a crisis like the BP Oil Spill hits, the pressures can be high to downplay the facts.

Join us on the anniversary of the BP Oil Spill for a look at the conflicting demands placed on communicators during a crisis and how to handle these demands ethically.  The BP Oil Spill will be used as a case study to encourage discussion of lessons learned and how BP could have handled the crisis differently.

Speakers:

David Bruce, Vice President of Corporate Communications, Ryder System, Inc.

Ray Casas, Crisis Communications Counselor and Principal, Wragg & Casas Public Relations

Alex de Carvalho, Social Media director, Medimix International / Co-Founder, VoxMed.com and StartupForum.net

Moderated by: Dr. Susan Mullane, University of Miami, School of Education

Note: Lunch is included. Special Discounted Event Parking Rate of $3 paid at time of arrival.