As we approach Labor Day weekend the PRSA Miami Chapter board would like to thank all of you for your continued support of the chapter. Whether it is through the annual renewal of your membership, attending our events, or serving as one of our valued sponsors, you have all played a part in building our local organization.

We are bringing back the monthly newsletter to help keep you informed about chapter events, recent industry news, and any job opportunities we have received. In the future we hope to post local member and agency news, including announcements about new clients, promotions, or awards.

If you would like to submit something for the October newsletter please contact Jess Jurick at webchair@prsamiami.org.

Have a great long weekend!

Endowment Luncheon Set for Oct. 1

PRSA Miami Chapter will honor longtime healthcare and public-relations professional Jo Baxter, APR, of Baptist Health South Florida, with the 2010 Bill Adams PRSA Lifetime Achievement Award and Don Browne, President of Telemundo Communications Group, Inc., with the Royal Palm Award for making significant contributions to Miami-Dade County. These awards are presented to individuals who exemplify exceptional leadership and contributions to the public relations profession and the South Florida community.

Both Baxter and Browne will be honored at the 2010 Ev Clay/PRSA Miami Endowment Luncheon, to be held on Friday, October 1, 11:30 a.m. – 2 p.m., at the Miami Shores Country Club. The chapter will also present eight scholarships to public relations students from Florida International University, Florida Memorial University, Miami Dade College and the University of Miami.

Visit www.prsamiami.org for ticket and event information.

You will also receive an invitation via postal mail next week.

The Future of PR and Social Media

As social media networks and online platforms continue to evolve, PR professionals are faced with many opportunities and challenges as they try to reach their audiences. The Future of PR and Social Media series featured on Mashable features input from 14 PR pros who are sucessfully navigating the social media space.

Food For Thought: Stepping up Socal Media Strategy

On August 24 PRSA Miami hosted three local social media experts, Alex de Carvalho, Murray Izenwasser, and Jay Berkowitz. The event was one of our most successful Food for Thoughts to date, with over 50 people in attendance. Chelsea Duran submitted a guest blog post recapping the event and some of the great social media advice from the panelists.

Don't miss out on PRSA Miami's upcoming events!

PRSA Miami September Board Meeting

September 15, 2010
4:30 PM Mercy Hospital, Baltic Lounge, 3rd Floor
3663 South Miami Avenue
Miami, FL 33133

23rd Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon

October 01, 2010
11:30 AM - 2:00 PM Miami Shores Country Club
10000 Biscayne Boulevard
Miami Shores, FL 33138

Congratulations to PRSA Miami’s Newest APR!

Charlotte Donn, Associate Vice President, Marketing and Communications for YMCA of Greater Miami. Read what Charlotte has to say about the process on the PRSA Miami blog.

In each monthly newsletter we will highlight new members to the PRSA Miami Chapter. This list represents all of the new members who have joined the chapter since January. Welcome to our new members! Hope to see you at our next event!

Jessica Alexandre
Senior Writer/Editor, Marketing
Barry University

Samuel Beniquez
CEO
AVFA

Julia Cristina Brown
Principal
Brown+Company
 
Talithia Carter

Leon Tariez Christian

Dustin Lewis Cranor
Senior Manager, Campaign Communications
OCEANA

Marilu Paula Del Toro
Senior Analyst

Diana Delgado

Janet Diaz
 
Mario A. Diaz
Public Information Officer
Miami-Dade Expressway Authority

Mark Richard Gary
Crexendo

Ingrid Janson Gil Rivero

David Jeannot
Communications Assistant
Barry University

Jessica Fay Jurick
Specialist, Strategy/social Media
(add)ventures

Linda Lamers
Director, Internal Communications
Catholic Health Services, Inc.

Jessica Bjorness Long
University of Miami
 
Tarsis G. Lopez
Regional Senior Manager, Communications
Baxter International Inc (Baxter Export Corporation)

Julieta C. Lugones
Fusion Communications, Inc.

Lisa Magnus
Magnus & Associates Consulting

Cynthia Martinez
Manager, Corporate Communications
Royal Caribbean Cruises Ltd.
 
Lawerence H. Meyer
President
Meyer Communications, LLC

Steven Paul Mills

Kalpana Mistry
Chief Administrative Officer/Senior Vice President
Vitas

Melissa Ann Nobles
Account Executive
Kiskinis Communications, Inc.

Ashley Norman
Sr. Account Supervisor
Cheryl Andrews Marketing Communications

Katie Marie Norwood 

Samuel Ortiz
CCO/CMO
AVFA

Gerardo Oyola
Public Relations Manager
Telemundo Network

Jennifer Pakradooni
Director of Corporate Communications
DHL Global Forwarding

Kristen L. Pfeifer
Communications Director
St. Andrews Country Club

Mihaela Plugarasu

Andrea Robinson

Lorraine Rodriguez

Kimberly A. Shaw

David Suarez, MBA
Managing Director
(add)ventures

Karen Subran
Project Manager
Barry University

Shawn Warmstein
Senior Account Executive
rbb Public Relations

Tania Williams
Kotoure Media Inc.

NOTICE OF POSITION OPENING

 ONLINE ADVOCACY COORDINATOR

AMERICAN CIVIL LIBERTIES UNION FOUNDATION OF FLORIDA

The American Civil Liberties Union of Florida (ACLU-FL), a statewide affiliate of the National ACLU, is seeking an individual to fill the position of Online Advocacy Coordinator, located in Miami.

The ACLU-FL, with headquarters in Miami, and Regional Offices in Tampa, Pensacola, and Jacksonville is one of the largest ACLU state affiliates with approximately 25,000 members and a staff of 25. The ACLU of Florida’s mission is to defend and expand civil liberties and civil rights in Florida. There are 18 ACLU-FL chapters led by volunteer activists, as well as thousands of members and supporters who take action on-line and in other ways as part of ACLU issue campaigns.

The Online Advocacy Coordinator position manages the ACLU of Florida’s online communications and advocacy program, and facilitates inter-departmental collaboration to advance the mission of the ACLU. This communications position works in concert with our legal, legislative, development and regional office staff and reports directly to the Director of Communications. The communications department is a fast-paced and ever-evolving environment and requires the ability to multitask effectively and complete tasks individually as well as in a group.

Responsibilities:

·         Support in content creation and maintenance of the ACLU of Florida websites (www.aclufl.org | www.myfloridaaclu.org | www.restorerights.org | www.pathproject.net and others as they arise);

·         Advance the ACLU of Florida’s social media/networking presence;

·         Primary internal contact for Convio e-communication platform, including building pages, action alerts, creating assets using publishing tools, running reports, building and testing e-mails and other Convio-related tasks;

·         Assist in creation and management of online initiatives as a tool for activists to advance ACLU of Florida’s program goals, including developing content for action alerts, the ACLU e-newsletter, the ACLU newsletter The Torch, advocacy and fund raising communications, both online and offline;

·         Work across ACLU departments and projects to execute tactics for mobilization of members and outreach programs;

·         Assist with media outreach;

·         Identify and find solutions for internal technology problems and needs related to carrying out the ACLU’s mission online; and

·         Other tasks and responsibilities as assigned.

Qualifications:

·         Excellent computer & Internet skills including MS Office, HTML, ColdFusion, Convio or GetActive, and Adobe graphics programs;

·         Excellent verbal, written, research and interpersonal communication skills;

·         Preference for Spanish- or Creole-speaking candidates;

·         Effective and proven team process and project management experience;

·         A keen eye for design, page layout and general presentation;

·         Detail oriented with strong follow through, demonstrated ability to solve problems, ability to meet tight deadlines and manage resources effectively; 

·         Solid understanding of Internet tools, processes and techniques for membership development, advocacy campaigns, list building and social networking;

·         Experience with online marketing and cross-channel marketing in for-profit or non-profit settings is desirable;

·         A profound and well-articulated commitment to civil liberties, and the mission of the American Civil Liberties Union;

·         Bachelor’s Degree; and

·         A minimum of three years professional experience with online media advocacy and outreach, preferably with an advocacy-oriented, non-profit organization.

Salary and Benefits:  Salary is commensurate with experience. The ACLU provides excellent benefits including health and dental insurance with generous vacation, holiday and medical leave policies.

Application Process:  Job posting effective July 12, 2010. Position will be filled as soon as possible. Please send résumé and cover letter to:

Brandon Hensler, Director of Communications

American Civil Liberties Union of Florida

media@aclufl.org (no phone calls)

4500 Biscayne Boulevard - Suite 340

Miami, FL 33137-3227

The ACLU is an affirmative action/equal opportunity employer. Women, people of color, persons with disabilities and lesbians and gay men and transgendered persons are encouraged to apply.