January 2015  

2015, 2014 Presidents' Messages








PRSA Miami marks 2014 successes,

anticipates great achievements in 2015

This newsletter, a transition from 2014 to 2015, was jointly prepared by 2014 President Connie Crowther and 2015 President Marcia Gomez.

Reaffirming our commitment for the new year

Happy New Year, PRSA friends and colleagues. As 2015 begins, and we look toward new beginnings and renewed interests, I’d like to reaffirm PRSA Miami’s commitment to serve as your communications resource for educational programs and networking opportunities that highlight industry trends and best practices.

To that end, we’re kicking off the year on January 20th with The Future of Journalism, a joint collaboration and free event with Social Media Club South Florida addressing key issues such as mobile media, speed and accuracy, SEO, the new journalist – bloggers, freelancers vs traditional reporters, citizen journalism and profitibility. On January 30th, we have collaborated with all three South Florida PRSA chapters, PRSA Miami, PRSA Ft. Lauderdale and PRSA Palm Beach, to bring you a Leadership Breakfast honoring our very own, Kathy Barbour, APR, 2015 international PRSA chair.

Other programming this year will include events highlighting the sole practioner, media tours and networking events for our New PRofessionals (New PRos) group. We are currently solidifying this year’s programs, so if there is something you’d like to see, please feel free to forward me your suggestion. In addition to timely programs, we hope to continue to bring you value through free webinars by national thought leaders, offering leadership role opportunities for those that would like to be more involved while also helping members become Accredited in Public Relations (APR). With an excellent leadership team in place and your continued support, we look forward to serving you in 2015.

Marcia Gomez, 2015 President


Thank you so much, PRSA Miami

Connie Crowther, 2014 President

“Thank you so much.” These are the words I repeated most frequently this past year. I said them often to the officers, directors and committee chairs on the PRSA Miami 2014 leadership team. And to sponsors willing to give major donations to support our Ev Clay PRSA Miami Chapter Endowment Fund scholarship luncheon and help us build the largest PRSA scholarship endowment in the nation. And I said them to many new members, some who first contacted me through our website to learn more about PRSA and how it would benefit them.

I’ll be seeing a lot more of my family and friends in 2015, as the talented, dedicated Marcia Gomez and 2016 president-elect Michelle Palomino assume the chapter leadership. I look forward to being part of their team and enjoying PRSA service from the back seat. I shall always reflect on 2014, my year as PRSA Miami president, as one of my most enjoyable, challenging, inspiring and rewarding. This chapter has many people treasures willing to go far beyond the expected to achieve the remarkable. Again, thank you so much to all of you who have led and participated in PRSA Miami activities in 2014!

After we have moved through the holidays and celebrated last year’s end and new beginnings, I note some of our 2014 PRSA Miami achievements that keep our chapter tradition of success and celebration strong and lively.

• ENDOWMENT FUND: The 27th Annual Ev Clay PRSA Miami Endowment Luncheon raised an all-time high of nearly $12,000, including major contributions from Wells Fargo and Baptist Health and exceptional ticket sales and raffles. Through the endowment, we presented a formidable $16,000 in scholarships to seven students from FIU, FMU, UM and Miami-Dade College. By year's end, we had nearly $250,000 in the endowment fund, the largest of any PRSA chapter. Thank you so much to the leaders of the endowment luncheon, Suzette Espinosa Fuentes, Jennifer Valdes, Marcia Gomez and Sandra Fine, APR, and their team, and to Tim Dodson, APR, administrator of the endowment fund. We are very grateful to Wells Fargo, presenting sponsor, Baptist Health, awards sponsor, and all our many other sponsors.

• PRSSA: We reinvigorated relationships with our PRSA-Miami-sponsored PRSSA chapters at UM, FIU and Florida Memorial. PRSA Miami leaders and representatives participated in their meetings and events, and provided counsel and speakers. We brought PRSA national president Brian Price to Miami for a week to meet and work with all the chapters. I salute our faculty advisers in the PRSSA chapters at Florida International University (Lynne Farber), Florida Memorial University (Mary-Angie Salva-Ramirez) and University of Miami (Heidi Carr). We were also proud to assist a group of students and communications faculty at Universidad de San Martin de Porres in Lima, Peru, as their professional chapter sponsor in their successful application to establish a PRSSA chapter.

• NEW PROFESSIONALS: We launched this special interest section in Miami in 2014, with Alexandra Figueredo as chair, and will continue to grow this year as a bridge between PRSSA and the professional chapter experience.

• PROFESSIONAL DEVELOPMENT: PRSA Miami’s outstanding programming team and other committees presented 18 events with speakers or panels, including three Coffee & Conversation breakfast roundtable discussions with community and media leaders. This new quarterly series has added significantly to our professional development offerings to members in an early-morning time slot and helped increase our programming profits over anticipated budget. Thanks to Actors’ Playhouse at the Miracle Theatre for providing the venue. Profuse gratitude for Nathalie Romero, APR, Lilyvania Mikulski and Erika Mayor Diaz for the superb programs and exceptional results.

• BYLAWS REVISION: Tim Dodson, APR, led the Bylaws Committee (Annabel Beyra, APR, Bob Holtzman, APR, and me) in a complex revision, as required by PRSA. The new bylaws have now been approval by the PRSA Miami board and members, and the national PRSA board. For a copy of the revised bylaws, email Secretary Sasha Blaney at

• PUBLIC SERVICE: Annabel Beyra, APR, Erika Mayor-Diaz and Lynne Cameron presented a very successful session with representatives from 30 small nonprofits that have little or no PR resources at the Miami Herald in Doral in November.

• ETHICS: With revitalized ethics support from PRSA national and the hard work of co-chairs Mike Gibaldi, APR, and Richard Gibbs, PRSA Miami hosted an outstanding ethics meeting in November, with Emmanuel Tchevidjian, APR, senior vice president and ethics team leader for Ruder Finn in New York, as the speaker.

• HISPANIC MARKET: More than 50 PRSA members and guests participated in a discussion on Campaigns that Hit the Mark with Today’s Acculturated Hispanic, with senior professionals from Fleishman Hillard, Discovery Latin America, PR Newswire, FPL and FIU. Thanks to Discovery Latin America for hosting the event and Fernando Figueredo, APR, chair and moderator.

• COLLABORATION: At our invitation, the chapter presidents and presidents-elect of Palm Beach and Ft. Lauderdale met and explored possible collaboration. In September, we co-hosted a great happy hour networking event in Ft. Lauderdale. Our major joint effort will be January 30, a special breakfast introducing and honoring Kathy Barbour, APR, Miami chapter member and 2015 international chair of PRSA. (See details below.) We also collaborated with the AdFed, Marketing Association, Hispanicize and the Social Media Club of Miami, and other professional groups.

• PRSA SUNSHINE DISTRICT: We took a proactive leadership role on the board of the PRSA Sunshine District on issues related to the structure of the district conference, especially important since Miami will host the conference here in 2016. The 2015 PRSA Sunshine District Conference in Orlando will be onsite at Walt Disney World July 16-18, at the popular Disney Yacht and Beach Club Hotel -- and promises to sparkle with Disney and PR magic. Look for your e-mail soon providing details on registration and accommodations, and sign up and reserve your room now. Limited rooms will be available at the convention rate before and after the conference.

And, as you would expect us to do, we balanced our 2014 budget, with Treasurer Michelle Palomino, kept great records thanks to Secretary Sasha Blaney, grew our membership, and continued to build our awesome leadership pipeline to provide leaders for the chapter for years to come. If you want to be more active in PRSA Miami, contact 2015 President Marcia Gomez at

Thank you so much, PRSA Miami, for a wonderful, memorable year as president!

Connie Crowther, PRSA Miami 2014 President

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PRSA Miami Chapter News


Leadership breakfast January 30 honoring Kathy Barbour, APR, of Miami, 2015 international PRSA chair

Coordinated jointly by PRSA Miami, PRSA Ft. Lauderdale and PRSA Palm Beach


Friday, January 30, 8 – 9:30 a.m.

Nova Southeastern University's Don Taft University Center Club Room (2nd floor), 3301 College Avenue, Ft. Lauderdale

Parking is available for $1 per hour in the public garage near the Alvin Sherman Library.

Register now at Space is limited, so early registration is necessary.

Members $15, guests $25; $5 more after January 26

Sponsored by Nova Southeastern University

PRSA Miami, Ft. Lauderdale and Palm Beach chapters join to celebrate and congratulate Kathy Barbour, APR, our international PRSA chair in 2015. Kathy, corporate director, marketing & PR at Baptist Health, has just assumed the role of 2015 international chair of the Public Relations Society of America (PRSA). With more than 22,000 members, 111 chapters and 10,000 students, PRSA is the world’s largest and foremost organization of public relations professionals. Demonstrating an ongoing commitment to PRSA, she has served as a member of PRSA’s executive committee as international chair-elect in 2014, international secretary in 2011 and 2013, and international treasurer in 2012. She has been a member of its board of directors since 2009 and she also held leadership positions at the district and chapter levels.

PRSA Miami, Ft. Lauderdale Offer Joint APR Orientation, Courses and Discussion Groups for Test Preparation

Wednesday evenings through April, from 6 to 7 p.m.

Meeting alternately at Broward County Aviation Department, 2200 Southwest 45th Street, Suite 101, Dania Beach, FL 33312, and Biscayne Bay Campus, Florida International University, 3000 NE 151 Street, North Miami, FL 33181.

Please go to for additional details. If you would like to supplement the course, you are invited to join an informal study group. For more details, contact Lisa Browne Banic at

PRSA Miami subsidizes qualified members’ training and testing to achieve their APR.

UM Invites PRSA Members to Intern Recruitment Event

The University of Miami Chapter of PRSSA is hosting a networking event to match enthusiastic, eager PR students looking for experience with PR professionals recruiting interns. Are you looking for that awesome spring or summer intern? Looking for help in the office or at events? This is your chance to come and meet possible interns or soon-to-be graduates looking for work. These undergraduate and graduate students are studying social media campaigns, crisis management, research, writing, design and media relations.

Monday, February 9 6:30-8:30 p.m.

University of Miami School of Communication Courtyard, 5100 Brunson Drive, Coral Gables

The event is free and light refreshments will be served.

Please contact Heidi Carr at if you are interested in attending this networker or would like further information.

The Future of Journalism

Coordinated jointly by PRSA Miami and Social Media Club South Florida

More than 100 members and friends attended the January 20 PRSA Miami/Social Media Club of South Florida panel on The Future of Journalism, covering key issues including mobile and media; speed vs accuracy; the new journalist -- part investigator, writer, salesperson; how integral is SEO; independent bloggers and freelancers vs traditional reporters; the role of citizen journalism; the profitability forecast. 

The panel included Moses Shumow, PhD, assistant professor, Department of Journalism & Broadcasting, School of Journalism & Mass Communication, Florida International University; Nancy Dahlberg, Miami Herald business writer and editor; Maria Murriel, WLRN digital editor; Nuria Net, Fusion digital managing editor; Teresa Frontado, Univision director of social media for news; Leonardo Marques, Verizon Wireless mobile technology expert. Pete De La Torre, Pete De La Torre Enterprise, host of The Pete De La Torre Business Hour, was the moderator.


Panelists at January 20 event discuss Future of Journalism              Annabel Beyra, APR, PRSA Miami Achiever of the Year

PRSA Miami Presents Awards of Excellence And Achievement in Public Relations and Communication

Miami annually salutes outstanding communicators, leaders and PRSA Miami achievers. In 2014, we presented the prestigious PRSA Miami Royal Palm Award to Barry Johnson of the Greater Miami Chapter of Commerce. Leslie Pantin of Pantin Beber Silverstein was honored with the Bill Adams Lifetime Achievement Award. Both were presented at the Ev Clay PRSA Miami Chapter Endowment Luncheon at Jungle Island in September. Annabel Beyra, APR, of Fusion Communications was selected as the PRSA Miami Chapter Achiever for her continued active participation in leadership and her many contributions to the chapter. Connie Crowther presented the award to Annabel at the holiday party and annual meeting in December.


Meet PRSA Miami 2015 Officers, Directors, Committee Leaders, Members

Welcome to our 2015 Officers, Board, Committees. With their leadership and support, we will have another outstanding year.


Marcia Gomez, President; Michelle Palomino, President-elect; Connie Crowther, Immediate Past President; Sasha Blaney, Secretary; Jim Brooks, APR+M, Treasurer

Board of Directors:

Jennifer Valdes, Lilyvania Mikulski, Vanessa Lane Picariello, APR; Nathalie Romero, APR;  Erika Mayor Diaz; Annabel Beyra, APR, Assembly Delegate; Sandra Fine, APR, Assembly Delegate; Fernando Figueredo, APR, Assembly Delegate


Accreditation: Vanessa Lane Picariello, APR,  Nathalie Romero, APR

Awards: Sandra Fine, APR, Marcia Gomez, Michelle Palomino

Website and Social Media: Patrick Hernandez, Michael Radlick

Ev Clay Endowment Luncheon: Suzette Espinosa Fuentes, Jennifer Valdes, Maria Rosa Collazo, Erika Mayor Diaz, Sandra Fine, APR; Barbara Gutierrez, Lilyvania Mikulski

College Relations: Connie Crowther, Enrico Dominguez, Alexandra Bassil, Hilda James

Ethics: Fernando Figueredo, APR; Kerstin Sachl

Hispanic-Latin American Market: Annabel Beyra, APR; Jessica Alas

Membership: Lisa Browne Banic, Mia DeVane

New PRofessionals: Kerstin Sachl

Professional Development: Rosemary Ravinal, APR; Jessica Alas, Julia Brown, Irene Ferradaz, Lilyvania Mikulski

Coffee & Conversation: Connie Crowther

Public Service: David Steifel, Melody Regalado

Anyone interested in getting more active in PRSA Miami and taking a volunteer leadership or committee member position should contact Marcia Gomez at


PRSA webinars free to members are worth the cost of PRSA membership

Members across the nation are raving about the content-rich webinars that PRSA offers free to all members, $200 each to others. Within the next five weeks, PRSA is presenting eight webinars, and currently has available 104 past webinars on its online learning catalog. Here's the schedule from January 27 through February:

  • January 27 -- Twitter PR Secrets: 40+ Ways to use Twitter to get positive publicity and visibility, and enhance media relations, presented by Lisa Buyer
  • January 29 -- Why the National Incident Management System Works for All PR (Public Affairs and Government Section members), presented by Joseph V. Trahan III, PhD, APR, Fellow PRSA
  • January 29 -- Make Your Copy More Creative: Paint pictures in your reader's mind, presented by Ann Wylie
  • February 5 -- The Art and Science of Storytelling and Messaging Across Media: Learn the discipline and tools for effective message management
  • February 10 -- Big Data, IoT and Privacy: The need to balance between targeting and turnoff
  • February 17 -- The The Seven Pinterest Points PR Pros Need to Know: Increase engagement while weaving a strategic persective, presented by Kate Snyder, APR
  • February 24 -- Media Pitching for 2015: Michael Smart shares his new secrets that work now and into the future
  • February 26 -- The True Promise of Social PR: Geting birds of a feather to flock together, presented by Shonali Burke, ABC

To sign up for these popular webinars, go to and click on Learning, then Browse Training by Date. To access more than 100 previous PR webinars on topics ranging from APR preparation to in the PRSA catalog, go to Learning, then Browse Online Learning.

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Job Center

Account Supervisor – Porter Novelli, Ft. Lauderdale

Porter Novelli, a global top-ten public relations agency, is seeking a confident and experienced Account Supervisor to work as a lead for a Fortune 500 technology client in our Fort Lauderdale office. We are looking for an exceptional talent to drive forward exciting new projects for this top-tier client. The ideal candidate will have public relations agency experience, knowledge of the technology industry, experience coordinating PR programs in Latin America, knowledge of Latin American media, and event and project management skills. The candidate will be a core member of the client team developing PR strategy, delivering communication programs, interacting daily with clients, executing day-to-day client work, managing in-country Latin America PR efforts, and writing program materials.


• Plan and manage day-to-day operations of communications programs with clients and remotely located team

• Interact on an almost daily basis with clients at their Latin America Headquarters delivering consistently high-level client service

• Interact on a daily basis with a multidisciplinary remote agency team, to develop compelling communications plans that include strategies for earned media, owned media and internal communications.

• Remotely supervise other members of the team

• Management of Latin America customer PR program, ensuring alignment to corporate, regional and in-country business strategies.

• Set strategy for client storylines and assist in concept development to guide local Latin America PR efforts

• Pitch and interact with Pan-regional Latin American media on client’s behalf

• Anticipate client’s news cycles, by attending client meetings, researching industry information and keeping track of future campaigns.

• Supervise in-country agencies’ work, provide guidance and assistance to ensure local objectives are met

• Write content including executive event briefing documents, plans, interview talking points, written Q&As, among others.

• Handle budget management and billing for all related work

• Represent Porter Novelli during community projects, public, social and business gatherings

• Regularly contribute to new business pitches for the Fort Lauderdale office Qualifications

• Minimum 5 years relevant work experience; public relations agency experience preferred

• Bachelor’s degree required

• Bilingual in Spanish and English, with equal ability to write and speak both in a professional setting

• Subject matter experience/exposure to technology industry helpful

• Solid understanding of how to bring a communications program to life in the marketplace — from strategy to tactics to evaluation

• Strong storytelling skills including the ability to write and tell compelling stories for clients that appeal to influencers

• Ability to anticipate client needs and quickly resolve problems

• Ability to travel globally to attend and execute client-related events and meetings

• Commitment to extended work hours as needed to meet client needs and deadlines

• Ability to be on-site at client’s Latin America Headquarters at least 50 percent of the time

• Effectively work with remote team members located in Latin America • Commitment to identify business opportunities for clients and the agency

• Able to work well with others and independently, demonstrating a positive, flexible attitude that achieves great client service and a culture of excellence

ABOUT PORTER NOVELLI: Porter Novelli is a global public relations agency that combines the power of immersion with the rigor of data to create a deeper human insight that transforms the opinions, beliefs, and behaviors of those who matter most to our clients. Porter Novelli people are passionate about creating big and bold change through the power of influence, by staying one step ahead of trends in media, technology and consumer behavior, thereby guiding our clients towards positive, game changing innovation. Ideal candidates for jobs at Porter Novelli are energetic, passionate and desire to live and breathe excellence in everything they do.


Porter Novelli is an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, creed, color, religion, national origin, ancestry, sex, sexual orientation, disability, disabled veteran, veteran of the Vietnam Era or other eligible veteran, age, marital status, veteran status, or physical or mental handicap unrelated in nature and extent to an individual’s ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which Porter Novelli does business.

 Account Executive, Wragg & Casas Public Relations

Wragg & Casas Public Relations seeks account executive with 1-2 years' experience for its Miami office on Brickell Avenue. 

Candidate should have excellent writing skills, be proficient in social media activities and comfortable in a fast-paced, team-oriented public relations and marketing environment. We offer a collegial, stimulating atmosphere, competitive salary and benefits and great opportunities for professional growth.

For further information, reply to  


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Classified Ads


PURPOSE: The Administrative Volunteer at the Patricia and Phillip Frost Museum of Science (Frost Science) will work alongside staff in our Marketing/Public Relations, Membership, Finance and Advancement Departments to assist with administrative work, such as organizing and preparing special mailings, filing, prep work for members’ events and galas, and/or helping with monitoring press coverage and social media.


  • Work behind the scenes to keep the museum running by assisting with administrative tasks including preparing special mailings, photocopying, filing, and printing.
  • Work with Membership and Advancement staff to complete prep work for special events and galas, potentially including preparing items for auctions or organizing new members’ promotional materials.
  • Work with Marketing/Public Relations to assist with monitoring and clipping press coverage, supporting social media efforts, helping to prepare promotional presentations and distribute marketing materials.
  • Develop and complete special projects as needed. 
  • Perform all assigned tasks.


  • Interest in science and Frost Science’s mission.
  • Strong organizational skills.
  • Reliable and punctual, with good attendance.
  • Positive attitude.
  • Ability to work well with different personalities in a fast-paced environment.  
  • Ability to problem-solve and be resourceful.
  • Ability to work independently or as part of a team. 
  • Must be 18 years or older.


  • Work is primarily preformed in an office setting, with light lifting possible.


  • This position requires Level 2 background clearance as defined by Miami-Dade County Public Schools.
  • Drug screening as part of the Drug Free Workplace Program.


  • Must be able to commit to a minimum of 100 hours per year.


Applicants interestred in working with the Marketing & Public Relations team should note they are specifically interested in the marketing role. Click here to apply.


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