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May 2017  

Current PRSA National Promotions

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Upcoming Events

 

May 10PRSA Miami Hosts Panel on Restoring Trust and Truth in an Era of Alternative Facts

PRSA Miami invites public relations professionals and the business and legal community to take part in the Wednesday, May 10 ethics discussion on Navigating the Era of Alternative Facts: Restoring Truth and Trust.

The discussion, featuring a panel of experts from journalism, public relations, government  and law, will take place from 11:30 a.m. to 1:30 p.m. at the United Way of Miami-Dade County, 3250 SW 3rd Avenue, Ryder Room, Miami. Tickets are $20 for PRSA members, $30 for guests. Lunch is included. Free parking is available in the United Way garage. Register and pay online at www.prsamiami.org.

Panelists will be Nancy Ancrum, editorial page editor, The Miami Herald; Sergio Bustos, senior editor, POLITICO States; Kety Maria Esquivel, senior vice president, Edelman Miami; and Alejandro Miyar, associate, Berger Singerman, and former U.S. Justice Department spokesperson, discussing trust and ethics in the era of alternative facts and fake news. Virgil Scudder, international communications expert, author and In the C Suite columnist with PRSA’s Public Relations Strategies magazine, will be the moderator.

                           

The PRSA Miami Ethics Committee planned the meeting, drawing on current and recent events. Panelists and participants will examine the ever-evolving ethics of communication at a time of eroding trust in essential institutions and a proliferation of misinformation and deliberate falsehoods on current issues.

The international 2016 Edelman Trust Barometer will be a feature of the discussion. This report reveals the largest-ever drop in trust across the institutions of government, business, media, and NGOs. Also, the report states, an average person is now considered just as credible a source as an expert thanks to "a media echo chamber that reinforces personal beliefs while shutting out opposing points of view."

The Edelman report shows the largest ever trust gap (12 points) between the informed public and mass population, driven by income inequality and divergent expectations of the future. While trust levels among informed publics are the highest ever in 16 years, trust is below 50 percent for the mass population in more than percent of the countries surveyed, having barely moved since the Great Recession. The trust disparity has widened and is now at double digit levels in more than half of the countries surveyed. The U.S. presents the largest divide at nearly 20 points followed by the UK (17 points), France (16 points) and India (16 points), according to the report.

May 17: Branding Expert Bruce Turkel is Guest Presenter at PRSA Miami Coffee & Conversation

Bruce Turkel, branding expert who is founder of the successful Miami brand management firm TURKEL Brands, will be the guest presenter at the Wednesday, May 17, PRSA Miami Coffee & Conversation breakfast roundtable discussion.

Twenty PRSA members will be able to talk about branding issues first-hand with this engaging speaker in a small discussion group at 8:30 a.m. in the Codina Partners 5th Floor corporate boardroom, 2020 Salzedo Street, in Coral Gables.

Space is very limited and members are encouraged to register early so they don’t miss out. To register and read Bruce Turkel's bio, go to www.prsamiami.org. Registration fee for members is $20. A light breakfast will be served.

May 18: Network with the Greater Miami Convention & Visitors Bureau

Join Jennifer Diaz, the GMCVB’s associate vice president of media relations and promotions, and her team at a special happy hour networking event at Scarpetta by Scott Conant inside the Fontainebleau Miami Beach

The Greater Miami Convention & Visitors Bureau (GMCVB) Media Relations & Promotions team generates media coverage of our city by various means, including news releases, hosting press trips, traveling on press missions, as well as generating promotional and experiential marketing programs both on social media platforms and at marquee international events.

Guests will have the opportunity to learn more from the GMCVB team on different topics such as strategies, hosting press trips and how your organization and/or client can get involved. You’ll also hear about their popular Temptations Program which includes Spa Month and Miami Spice and how to participate.

After the presentation, guests can mingle and network one-on-one. Everyone will be to treated to complimentary light bites and a first cocktail courtesy of Scarpetta. Attendees may enjoy the restaurant’s happy hour menu after the welcome cocktail. Regeister now at www.prsamiami.org.

Discounted parking for the event is $15. Additional hourly parking lots and garages are available near the hotel.

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Member Spotlight

Meet PRSA Miami Member: Julie Lugones
Partner, Fusion Communications, Inc.
Treasurer, PRSA Miami

Birthplace: Hialeah, Florida aka Leah District

What accomplishment are you most proud of? Being selected and completing the Stanford Latino Entrepreneurship Program last Fall. 

Who is your role model? My role model is my daughter, Mandy, for showing us what unconditional love is, perseverance and what matters most in life.

My communication’s role model is GM’s CEO Mary Barra for her simple and heartfelt communication style. A recent addition to my role models list is someone I met at the Stanford program, Sarahi Espinoza. Much younger than I, her dedication and hard work has taught me so much about perseverance and commitment to a cause. Espinoza is the founder of a Dreamer’s Roadmap. Her vision is to bridge the gap of lack of financial aide when transitioning to college for all undocumented students. 

Favorite place in Miami: Anywhere there is a direct view and access to the beach. Love Faena! 

Favorite social media accounts to follow: @culinarylense, @randyrainbowofficial @jimmyfallon @dreamersroadmap @livelikebella @laurenalexis.photography

I support: Live Like Bella, Children’s Cause for Cancer Advocacy, CureSearch and Cross Catholic Outreach

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Kudos!

Congratulations are in order!

BODEN was awarded two 2017 PR News Social Media Awards and a 2017 Bronze WOMMY Award for their work with McDonald's. Escucha®, their social listening command center, won for Best Use of Technology and Technology Implementation at the PR News and WOMMY Awards, respectively. Last year's Más All Day Breakfast, Más Acceso campaign during the Latin GRAMMYs won for PR News' Best Facebook PR Campaign.

rbb Communications was awarded The Holmes Report's SABRE Award for their work on Florida Power & Light's Manatee Lagoon. The entry focused on the creative idea of using an eco-tourism center to connect with customers to share FPL’s environmental message, particularly through the unique social media "spokescreature" Mia The Manatee.

rbb has also been named a finalist for two PRSA Silver Anvil awards for Florida Power & Light's Manatee Lagoon (community relations) and Hampton by Hilton’s U.S. Hispanic program (multicultural). Winners will be announced June 8 in New York City.

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Save The Date

Save the Date for the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon to be held Friday, September 15, 2017 at Rusty Pelican with a beautiful waterfront view of the Miami skyline.

Join 100 top industry professionals to celebrate the legends of our industry and acknowledge promising public relations students who have earned Ev Clay/PRSA scholarships in support of their academic accomplishments.

Please contact Wendy Knowles at wendyknowles@maxborgesagency.com for 2017 sponsorship packages.

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Nomination for PRSA Miami Awards Due in June

PRSA Miami is seeking nominations for two major awards: the Bill Adams PRSA Lifetime Achievement Award and the PRSA Miami Royal Palm Award.

Bill Adams PRSA Lifetime Achievement Award

The Bill Adams PRSA Lifetime Achievement Award is given to a PRSA member or retired member who meets the following criteria: 

• Has maintained tenure of 20 years of service in the public relations profession.
• Has excelled in demonstrating support and dedication toward advancing the profession in communications and public relations (for example: through education, leadership roles, professional development and/or community service).
• Represents the ethical characteristics exemplified by Bill Adams’ career.

PRSA Miami Royal Palm Award

The PRSA Miami Royal Palm Award recognizes a member of the community (not necessarily a public relations professional) who embodies and demonstrates key values of the public relations profession. The nominee should meet the following pre-established criteria for the award:

• Maintains a high standard of ethics and social responsibility.
• Positively affects attitudes, beliefs, and behavior for the common good.
• Respects the nature of public opinion while accomplishing set goals.
• Makes a significant political, economic or social impact on the community.
• Positively influences policy decisions, courses of action and communications.
• Establishes sound relationships with various publics to gain consensus.

Both the Bill Adams PRSA Lifetime Achievement Award and the PRSA Miami Royal Palm Award will be presented at the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon on Friday, Sept. 15, 2017 at Rusty Pelican. Winners must be present to receive the awards. More information and past award recipients may be found here.

The nomination deadline for both awards is Wednesday, June 7, 2017.

Please contact Rosanna M. Fiske, APR, Fellow PRSA, at rosanna.fiske@wellsfargo.com or 305-523-2583, with any questions or to request nomination forms. 

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APR Corner

The Accreditation in Public Relations (APR) credential is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Professionals are selected on the basis of broad knowledge, strategic perspective, experience, and sound professional judgment.

Accreditation elevates the stature of the profession, public relations societies and individual APRs. As employers demand more strategic, sophisticated communications counsel from their public relations staff, there is growing reliance on professional certification as a hiring and promotion criterion, both in the U.S. and abroad.

To learn more about the accreditation process and find out how the Miami chapter can support you, contact Jennifer Valdes at President@prsamiami.org. For general information, check out the PRSA National APR Resource page.

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Let's Connect

For more information, visit www.prsamiami.org. Find us on Facebook at www.facebook.com/PRSAMiami and follow us on Twitter @PRSAMiami.

Is there something you'd like to see in our monthly newsletters or on social media? Send a note to President@prsamiami.org.

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Classified Ads

0000-00-00:

SUMMARY:  The Patricia and Phillip Frost Museum of Science is seeking a full-time Public Relations (PR) Manager. The PR Manager, in support of the Director of Marketing and Communications, is responsible for developing and implementing a comprehensive PR strategy for all Frost Science programs, events and initiatives that build brand awareness, advance the mission and promote the value of the organization to all relevant constituents. This position will lead all public relations objectives on behalf of the museum, managing the Frost Science AOR and colloabrating with the museum’s marketing team to establish overall communications strategies. This position will be responsible to outline a clear public relations plan that incorporates a comprehensive approach for media placements and awareness in regional and national publications. Reporting to the Director of Marketing and Communications, and working closely with the advancement and programming departments, the position will also work to enhance the museum’s community presence and help to plan, promote and deliver a wide and frequent offering of events to the community.

KEY DUTIES AND RESPONSIBILITIES:

  • Work collaboratively with other museum executives to ensure effective attainment of strategic annual goals and objectives
  • Work closely with the Online Communications Manager to align communications strategy along a variety of channels
  • Work strategically to increase Frost Science’s profile and visibility on a local, regional, and national level through productive relationships with regional and national publications 
  • Communicate clear direction to Frost Science AOR and work closely with them on all initiatives
  • Oversee media training with key museum staff
  • Lead any and all public relations initvitates and events, including press conferences, media stunts, media tours and desk sides
  • Write and distribute media pitches, news releases and media kits; circulate through approval process if applicable
  • Manage media inquiries including interviews, photo shoots and tours; supply key operational staff with logisitical information and data sheets
  • Act as liason for any all museum filming and video needs; provide assets to media and museum staff as needed
  • Act as primary contact to South Florida media; as well as a working knowledge of the local media landscape and its ongoing changes
  • Develop compelling story angles and secure placements with key media to garner awareness of upcoming events, programs and Frost Science general awareness
  • Work with top-tier lifestyle and entertainment national media including proactive pitching and relationship management
  • Implement PR tracking and metrics system to gather all media coverage (print, online, TV, Radio); ongoing analysis of results
  • Maintain press clips and tracking report; manage media and opportunity lists
  • Develop and oversee the implementation of the museum’s comprehensive opening media campaign, including innovative press opportunities
  • Draft content for strategic deliverables including media recap and reports, briefing documents and talking points
  • Oversees the museum’s Frost Science Young Patrons membership program for young professionals
  • Able to speak on behalf of the museum confidently and professionally, representing the museum at key city and community functions

 

MINIMUM JOB QUALIFICATIONS/EDUCATION:

  • Bachelors’ degree in public relations, marketing or related field and 3 to 5 years experience
  • Extensive knowledge of the public relations methodologies for a nonprofit institution
  • Demonstrated success in developing and executing major public relations campaigns
  • Ability to handle multiple projects at one time, meeting all deadlines
  • Adaptability and creativity
  • Excellent interpersonal and negotiating skills
  • Ability to train, direct, supervise, manage and motivate staff
  • Demonstrated excellence in communication, including writing and speaking skills
  • Must be extremely organized and diligent
  • Computer literate, including Microsoft Office
  • Requires exacting attention to detail and excellent customer service whether in person or by other communication, including written and telephone
  • Excellence in English language (oral and written) required; preference for bilingual Spanish

 

WORK ENVIRONMENT: Normal office setting with frequent afterhours and weekend event situtaions, time spent working on the computer, frequent off-site meetings, both indoor and outdoor. 

To apply, visit: https://miamisci.hrmdirect.com/employment/job-opening.php?req=581497&cust_sort1=42038&&jbsrc=1023

0000-00-00:

The Art and Culture Center/Hollywood is looking for a dynamic design and web professional with experience in both print and web design and a passion for the arts. You will be designing everything for the Center, including digital and print advertising, brochures, rack cards, outdoor signage, t-shirts, web pages, email blasts, and other graphics. The ideal candidate will have both design and technical skills.

Requirements
  • 3+ years experience doing graphic design in a professional setting
  • Expert-level knowledge of Adobe Creative suite, especially InDesign, Photoshop, and Illustrator
  • Experience hand-coding HTML and CSS
  • Experience customizing web content management systems
  • Experience with email marketing
  • A restrained and mature design philosophy
  • Meticulous attention to detail
  • Ability to juggle multiple projects and deadlines
  • Ability to explore and discover solutions to new problems, not just follow established procedures
  • An online portfolio showing a wide range of work
Desired skills
  • Experience photographing events, photo selection and editing
  • Video shooting/editing
  • Web development
  • Professional social media experience
  • Experience with Textpattern CMS
  • Experience managing IT/Networking
  • Writing/Copy-editing
  • Experience with CRM software
  • Prior experience in arts organization or other in-house design
To Apply
  • Send in confidence via mail, or email to webmaster@artandculturecenter.org. Deadline Tuesday, January 10, 2017. No phone calls, please.

 

The Art and Culture Center/Hollywood is an important exhibition center in South Florida for local as well as national emerging and mid-career contemporary artists. The Center is committed to providing exposure and recognition in the form of quality exhibitions and programs that reflect the highest standards of artistry and diversity. Each year, the Center presents more than 20 contemporary art exhibitions, artist talks, and workshops and more that 80 unique education classes or program sessions for youth in the visual and performing arts.

2017-06-06:

www.wellsfargo.com/careers, Job ID 5336023.

 

Job Description
 

Reporting to the Florida & Southeast Regional Communications Leader, this position will support internal and external communications initiatives within Florida, Georgia, Alabama, Mississippi, Tennessee and South Carolina.  This position does not offer relocation and may be located in Miami or Jacksonville, Florida or in Atlanta, Georgia. 

 

Specific responsibilities include:

  • Writing, editing and coordinating communications and outreach to the media in support of volunteer and philanthropic activities, new hire and promotion releases, media advisories, and articles for external publications.

  • Write and edit a variety of communications including media releases, talking points, speeches, scripts and stories.

  • Help to develop and execute social media strategies and tactics for the regions, including posting on social media channels.

  • Support internal communications priorities including creating and posting stories to each region’s internal website, updating region facts sheets and other regional information, working on the development and production of executive videos and e-newsletters, and posting executive advocacy events to the Corporate Communications intranet site.

  • Provide project support for various corporate and line of business initiatives such as annual community campaigns, key sponsorships, special events and executive town hall meetings among others.

  • Contribute to regional Corporate Communications measurement by maintaining monthly metrics and worksheets, conducting media monitoring, creating media relations reports and developing quarterly regional dashboards working with each region’s communications lead.

  • Collaborate with the team and contribute to other region-wide Corporate Communications initiatives as needed.

 

The Florida & Southeast regional communications team drives all communications and social media programming throughout the six states and more than 1,200 branches and offices and nearly 36,000 team members, aligned with Corporate Communications’ strategic priorities including proactive storytelling and reputation management.

 
Required Qualifications
 

 

  • 2+ years of communications experience

 

 
Other Desired Qualifications
 

  • 2+ years of experience working in a communications discipline (public relations, internal communications, media relations or corporate communications)

  • Experience writing for varied internal and external audiences across multiple media formats

  • Experience working on research and metrics as well as researching trends and issues affecting corporate communications

  • Experience in media relations evidenced by successful proactive pitch development and execution

  • Experience developing compelling content including video that influences and tells a story

  • Experience working in the financial services sector, retail public relations or PR agency

  • Experience working with diverse and ethnic media, specifically Spanish-language or African-American media

  • Experience in developing team and client relationships through collaborative and consultative skills

  • Experience in managing multiple projects and deadlines

 
Disclaimer
 

 

      All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.




      Relevant military experience is considered for veterans and transitioning service men and women.


      Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
2017-05-24:

POSITION: Public Relations Coordinator
DEPARTMENT: Marketing
REPORTS TO: Director, Marketing & Promotions
STATUS: Full-Time, Exempt
SUMMARY: Serve as Public Relations Coordinator in Marketing Department with additional duties in Communications Department.

ESSENTIAL FUNCTIONS

Department Operations:

  • Assist in the coordination and dissemination of information of all OB Festival events; bringing information (in a predominantly positive light) to the media and other groups such as OBC members, Orange Bowl ticket patrons and fans
  • Support external communication to all media outlets and assigned bodies concerning OBC programming and events; encompassing areas of media/public relations, video production, website operations, media operations and publication production
  • Assist with all facets of organizational public relations and community outreach efforts
  • Establish relationships with local and national media in promoting OBC programming and events
  • Perform day-to-day departmental operation tasks as it relates to carrying out the strategic plans and daily reporting formats
  • Assist with management of department budgets
  • Attendance at all designated OBC meetings, events and promotions.
  • Inter-department contact for events, per assignment
  • Coordinate and manage assignments for staff photographer(s) and videographers ensure photo and video files are updated and maintained
  • Travel locally to OBC off-site events; including OBYFA weekend events, related video productions, bowl week locations, community events, production meetings, etc.


Media/Public Relations:

  • Maintenance of relevant local and regional media contact lists
  • Create media pitches for stories regarding OBC events, programs and initiatives
  • Create PR calendar listing all media opportunities surrounding Orange Bowl events and promotional appearances (if applicable)
  • Create and plan PR events, media stunts, and community appearances (locally as well as regionally)
  • Write and distribute news releases
  • General sports promotion support
  • Provide day-to-day media tasks for all Orange Bowl entertainment and community outreach activities (halftime, Fan Zone, Fan Experience, OBFW, OBYFA, etc.)
  • Content development for OBC programming and events
  • Key contributor to the Orange Bowl communications plan
  • Primary media contact (TV, Radio, Print and Web) for non-football and basketball OBC
  • events & programming
  • Primary contact on Inside the Orange Bowl digital web-series
  • Actively and aggressively identify and secure media appearances and press opportunities
  • for Orange Bowl initiatives
  • Assist in developing social and digital media campaigns with Digital Media Coordinator

 

Media Operations:

  • Assist in the coordination of OBC media operations, media press conferences, and media days and media press boxes for all events
  • Assist in the implementation of Orange Bowl game week media operations plan scheduling, management, press security and escorts, customer service, feedback reports
  • Publications: Collaborate with media on the production of Orange Bowl publications
  • Website: Provide support on assigned tasks as it relates to updating and maintaining the Web site
  • Create content for postings
  • General: Assistance on special projects and other tasks as assigned by supervisor

 

QUALIFICATIONS

  • Bachelor's degree plus 2+ years of related work and business experience
  • Excellent communication, interpersonal and management/business operational skills
  • Must be able to maintain confidentiality of all corporate, personnel and research matters
  • Pay close attention to details as well as dependability
  • Proficiency in MS Outlook, Word, Excel, Publisher and PowerPoint, as well as knowledge
  • of In-Design Photoshop preferred
  • Public relations, agency and/or digital or social media experience is a plus
  • Event planning is a plus
  • Bi-lingual is a plus

 

Please send resume to the attention of Christina Ramos at cramos@orangebowl.org

0000-00-00:

Norwegian Cruise Line is looking for a self-starter who is passionate about the travel and hospitality industry to join our Public Relations team.  Must be highly organized, a strong writer and take initiative.  1-3 years of experience required.   For more information or to apply, visit https://www.linkedin.com/jobs/view/280437443/

0000-00-00:

Norwegian Cruise Line is looking for an excellent PR manager with solid strategic planning, crisis communication and travel media relations skills to round out our Public Relations team.  With a fast-growing fleet of 15 ships and two world-class destinations, Norwegian Cruise Line has a great story to tell and is looking for a strong candidate to support future growth, with the addition of two more ships over the next two years.  

For more information and to apply, visit: https://www.linkedin.com/jobs/view/338701601/

2017-05-04:

Internship will be located at the Suited for Success office at the Culmer Center, 1600 NW 3rd Ave., Suite 111, Miami, FL  33136. All internships are unpaid for experience only, and can be adjusted to a student’s strengths/interests. For questions or to apply (cover letter + resume), please email Angeline Evans at angeline@suitedforsuccess.org.

Description

Established and small nonprofit is looking to bring on a digital media/marketing intern to support our social media and marketing efforts. The internship will include one day a week in the office (10:30am – 2:30 pm), and may also include occasional support at off-site events outside of office hours.

Responsibilities                   

 

  • Contribute to the overall mission-driven messaging of the organization, as directed by staff and board.
  • Create and curate content (written and visual) for Suited for Success and Dress for Success Miami social media profiles (Facebook, Instagram and Twitter).
  • Help manage the organization’s email marketing efforts (Mailchimp)
  • Write blog posts and update the Suited for Success and Dress for Success Miami websites.

 

Requirements

  • Strong writing and communication skills. Experience with mission-driven campaigns a plus.
  • Good eye for compelling visuals and basic photography/graphics skills (such as mobile photo apps)
  • Social media management experience (Facebook, Instagram, Twitter)
  • Experience with email marketing systems (Mailchimp) and Wordpress CMS a plus.

 About Suited for Success / Dress for Success Miami

Founded in 1994, Suited for Success (SFS) was started to help welfare recipients enter the workforce by providing them with appropriate clothing for interviews and jobs. The organization expanded to serve youth (since 1998) and men (since 1999). Experience quickly showed that business clothing is essential, but not sufficient to get and keep a job, so SFS created tailored workshops on job interview readiness, professional image, communication skills, and business etiquette.  Since 1999, Suited for Success has served more than 50,000 individuals with job training and clothing to support their job search needs and help them secure employment. Its women’s program, Dress for Success Miami, is an affiliate of Dress for Success, which has more than 140 locations in 20 countries. Learn more at http://www.suitedforsuccess.org/.

                                                                                                      

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