March 2017  

President's Message

Hello, PRSA friends and colleagues. I'd like to officially introduce you to our 2017 Officers, Board, Committees. With an excellent leadership team in place and your continued support, we look forward to serving you in 2017.

Anyone interested in getting more active in PRSA Miami and taking a volunteer leadership or committee member position should contact me at

Jennifer Valdes, 2017 President

Jennifer Valdes, President; Lilyvania Mikulski, President-elect; Michelle Palomino, Immediate Past President; Michael Radlick, Secretary; Julie Lugones, Treasurer

Board of Directors
Grace Meinhofer
; Gabby Lambertus; Wendy KnowlesVirgil Scudder; Mary Ann Gomez; Sandra Fine, APR, Assembly Delegate; Connie Crowther, Assembly Delegate; Rosanna M. Fiske, APR, Assembly Delegate

Awards: Rosanna M. Fiske, APR, Gabby Lambertus
Website and Social Media: Tania Leets
Ev Clay Endowment Luncheon: Wendy Knowles, Erika Mayor Diaz, Melisa Chantres, Tim Dodson, Sandra Fine, APR
College Relations: Mary Ann Gomez Orta, Suzette Espinosa Fuentes, Connie Crowther
Ethics: Virgil Scudder
Hispanic-Latin American Market: Lidia Amoretti
Membership: Lilyvania Mikulski, Grace Meinhofer
Professional Development: Ana Lanzas, Gino Campodonico, Stephanie Giner, Nicole Yero, Lidia Amoretti
Coffee & Conversation: Connie Crowther
Public Service: Michelle Palomino, Tania Leets 

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Did You Know?

From March 1 through 31, new PRSA members will receive a free one-year Chapter membership when they join National as a regular member. The Promotion Code is SPRING17. This promotion is not valid for current members, renewing members or associate members. See for details.

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Upcoming Events

2017 programming will include something for everyone, from expert panels and media tours to networking events and our annual Endowment Luncheon. We are currently solidifying this year’s programs, so if there is something you’d like to see, please feel free to forward me your suggestion at In the meantime, here's what you have to look forward to thus far:

  • March 24 - PR Pros Share Insights on Miami's Largest Annual Festivals 
  • April 25 - Meet the Media in partnership with the Miami Arts Marketing Project (MAMP)
  • May 17 - Coffee & Conversation with branding expert Bruce Turkel

Stay tuned for event details and updates!

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PRSA Sunshine District Conference

The North Florida Chapter of PRSA has announced the opening of registration for the 2017 Sunshine District Conference cruise to the Bahamas. Attendees will spend three nights and three days on Royal Caribbean’s Majesty of the Seas Friday, June 23 returning to port on Monday, June 26. We’ll sail from Port Canaveral.

Check out the conference website at and click REGISTER on the right to book your room. The deadline to register at these rates is Saturday, April 8, 2017. Miami PRSA member Tim Dodson is the official travel agent and will work with you to finalize your booking once the form is filled out on the registration page.  

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For more than 45 years, the PRSA Bronze Anvil Awards have celebrated the “best of the best” in public relations tactics. The time is right for you to participate in this prestigious awards program — entries are now being accepted! Make the most of this chance to boost your own brand. 

The Bronze Anvil recognizes individual items — such as brochures, social media, annual reports, blogs or media relations — that contribute to the success of an overall program or campaign. You can enter online, starting here. Click here to see the wide range of winners in previous annual Bronze Anvil programs. If you have any questions, email PRSA at

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Upcoming Webinar

Modern organizations are concerned with more than just profits in 2017. They strive to leave a positive impact on their communities and engage employees in that mission. Few do that better than Ragan Award winners Bacardi and Community Medical Center.

Learn from their groundbreaking campaigns during the Corporate social responsibility: Communicate your success webinar on March 9 at 1–2:15 p.m. Central Time.

Jessica Merz of Bacardi and Erin Kennedy of Community Medical Center will show you how to:

  •         Tie your outreach efforts to the core values your audience holds
  •         Achieve higher employee adoption of sustainability initiatives
  •         Partner with social media influencers to amplify your message

For more information or to register, click here.

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Whether you are searching for a new job or looking to hire qualified candidates, the upcoming PRSA Virtual Career Fair is the best way to connect! The Career Fair is scheduled for Thursday, March 302017, from 1–4 p.m. EDT.

If you are looking for a job:

  • Discover new career opportunities from leading employers who are eager to hire people like you!
  • Connect directly with recruiters through live online chats — easier and more effective than hitting an “Apply Now” button.

For more information about the Virtual Career Fair or the PRSA Jobcenter, please email John Kesaris or call (212) 460-1406.


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Let's Connect

For more information, visit  Find us on Facebook at and follow us on Twitter @PRSAMiami.

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Classified Ads


Communications Manager

Job function: Public Relations, Writing/Editing, Art/Creative, Mass Communications, Website, Social Media

Employment type: Full-time

Industry: Nonprofit Organization Management

Salary: low-mid 30s, based on experience


Job Description

This position is an entry- to mid- level communications and marketing position with responsibility for promoting the Chamber through traditional media and digital channels to external audiences as well as our existing membership, while working with the Chamber team to advance issues and support Chamber events. The position reports to a vice president of communications; and engages with the Chamber's public relations agency and digital partners as well as the volunteer driven Marketing the Chamber Committee, with additional interaction with resource members including advertising agencies, and market research companies. Maintaining the Chamber's Branding Guidelines is of utmost importance. The successful candidate will have communications experience, the ability to jump between creative and analytical skills, solid verbal and written communication expertise, and a marketing perspective.


Media, Marketing and Communications duties include: 

  •          Ensure implementation of comprehensive Marketing & PR Strategy for 200+ events and/or committee programs 
  •          Develop and create event marketing collateral 
  •          Manage e-communications schedule and lists via Constant Contact
  •          Responsible for weekly e-newsletters: Upcoming Events and NewsBreak 
  •          Interact with PR agency whose responsibilities include: media outreach, media interviews with Chamber leadership, creation and distribution of Chamber press releases, op-eds, media advisories, and calendar notices, and clipping management
  •          Support partner agencies in driving the Chamber’s digital strategy on social media and website whose scope of work includes curating content and managing posts, social media calendars and contributors
  •          Website updates
  •          Assist in production of Member Handbook


Desired Skills and Experience

Strong writing, editing, and communication skills; experience with Adobe Creative Suite (especially Illustrator, InDesign and Photoshop), must be proficient in Microsoft Office; education in Communications, Marketing or related field is preferred; one to three years work experience in same.



The Palm Beach County Tax Collector’s Office is seeking an experienced Chief Communications Officer.  This highly responsible position is responsible for the planning, coordination and execution of a strategic communication and outreach plan targeting specific external and internal audiences through the use of multiple communication channels. 

The successful candidate will have a Bachelor’s Degree in Marketing or Communications (Master’s preferred) supplemented by at least ten years of progressively responsible strategic communications experience utilizing digital and print communications and at least five years of progressively responsible management experience in an established communications division.

For more information and application instructions, please visit


PURPOSE: The Administrative Volunteer at the Patricia and Phillip Frost Museum of Science (Frost Science) will work alongside staff in our Marketing/Public Relations, Membership, Finance and Advancement Departments to assist with administrative work, such as organizing and preparing special mailings, filing, prep work for members’ events and galas, and/or helping with monitoring press coverage and social media.


  • Work behind the scenes to keep the museum running by assisting with administrative tasks including preparing special mailings, photocopying, filing, and printing.
  • Work with Membership and Advancement staff to complete prep work for special events and galas, potentially including preparing items for auctions or organizing new members’ promotional materials.
  • Work with Marketing/Public Relations to assist with monitoring and clipping press coverage, supporting social media efforts, helping to prepare promotional presentations and distribute marketing materials.
  • Develop and complete special projects as needed. 
  • Perform all assigned tasks.


  • Interest in science and Frost Science’s mission.
  • Strong organizational skills.
  • Reliable and punctual, with good attendance.
  • Positive attitude.
  • Ability to work well with different personalities in a fast-paced environment.  
  • Ability to problem-solve and be resourceful.
  • Ability to work independently or as part of a team. 
  • Must be 18 years or older.


  • Work is primarily preformed in an office setting, with light lifting possible.


  • This position requires Level 2 background clearance as defined by Miami-Dade County Public Schools.
  • Drug screening as part of the Drug Free Workplace Program.


  • Must be able to commit to a minimum of 100 hours per year.


Applicants interestred in working with the Marketing & Public Relations team should note they are specifically interested in the marketing role. Click here to apply.


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