Newsletter

Print
October 2017  

Upcoming Events

Wednesday, Oct. 18: PRSA Miami & Fort Lauderdale Joint Mixer
6:00 - 8:30 p.m.
Frankey's Sports Bar, The Village at Gulfstream Park

Never has networking been so much fun! Members and friends of PRSA’s Miami and Greater Fort Lauderdale chapters will meet in the middle at Frankey's Sports Bar for yummy apps, signature cocktails and stimulating conversation. Not to mention exciting chances to win gift certificates to Adena Grill and Wine Bar and Frankey’s Sports Bar.

Thanks to a generous sponsorship by Frankey's Sports Bar, attendees will receive one free drink and various bar bites. There is no registration fee, though we ask that you register online in advance. We look forward to seeing you there!



Friday, Oct. 20: Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon
11:30 a.m. - 2:00 p.m.
Rusty Pelican
 

Join the Public Relations Society of America, Miami Chapter on Friday, October 20 as we celebrate the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon

We will honor community leaders and legends of our industry and acknowledge incredibly promising public relations students, who have earned scholarships in support of their education through their exceptional leadership and academic accomplishments. This year's award recipients are:

2017 Bill Adams PRSA Lifetime Achievement Award recipient: 
Fernando Figueredo, APR
Executive Director, Career and Talent Development Department, Florida International University 

2017 Royal Palm Award recipient: 
Harve Mogul
President Emeritus, United Way 

The PRSA Miami Chapter will also award $20,000 in scholarships to the next generation of public relations professionals pursuing a college education at the University of Miami, Florida International University, Florida Memorial University and Miami Dade College. This year's Scholarship Recipients are:  



Florida International 
Malaika Desrameaux
Meredith Marseille 

 

Florida Memorial University
Shieda Y. Castillo



Miami Dade College
Izabella Felpeto
Yaneth Imperatrice

 

University of Miami
Jiaying Li
Micaela Rooney

_______________________________ 

Event Schedule:
Friday, October 20, 2017
Registration and Silent Auction 11:30 a.m.
Luncheon and Awards Presentation 12:00 - 2:00 p.m. 

*A late fee of $10 will be added to tickets purchased after October 16, 2017 


SPECIAL THANK YOU TO OUR SPONSORS:

Presenting Sponsor:



Gold Sponsors:

         


                       
                               

 

Silver Sponsors:

 

                          

 

      

             

 

Proceeds benefit the Ev Clay/PRSA Miami Chapter Endowment Fund, established in 1985, which has awarded more than $215,000 in scholarships to 139 deserving students.

 

Back to top

Current PRSA National Promotions

PRSA's “Triple Play” membership promotion is underway now through November 30.  The Promo Code is FALL17.

When new members join PRSA at the $255 membership level between October 1 and November 30, they receive a complimentary Chapter membership**, a complimentary Section membership**, and the waived $65 initiation fee.

**RESTRICTIONS: If joining Counselors Academy, dues are $100 ($95 discount).  Chapter dues are covered up to $100. This offer is not available for Associate member types ($200 or less annual dues) and is not available to current or renewing members. Please click here for details.

 

Back to top

Let's Talk Ethics

Webinar On-Demand: 
Becoming a Truly Trusted Strategic Ethics Advisor: Building credibility, protecting reputations

Upcoming Event:
PRSA Miami & the Greater Miami Chamber of Commerce present
Navigating Ethics to Restore Trust and Improve Personal and Business Success

A seminar on truth and trust in communications

Thursday, Nov. 9
11:30 AM - 1:30 PM
Ryder Room, Hilton Hotel

  • $20.00 Member Meeting Ticket
  • $30.00 Guest Meeting Ticket
  • $20.00 GMCC (Greater Miami Chamber of Commerce) Members
  • $15.00 PRSSA - Student Rate

Register at prsamiami.org.

 

PRSA Miami Tackles Public Relations Ethics in the Age of Alternative Facts and Fake News  

Trust and ethics in the era of alternative facts and fake news was the focus of a spirited discussion hosted by PRSA Miami on May 10 with panelists from journalism, public relations and law. The panel was produced by Virgil Scudder, Rosemary Ravinal, Erika Mayor and Connie Crowther on behalf of the PRSA Miami Chapter. You may read a summary here, and view opening statements here.

Back to top

Member Spotlight

Meet PRSA Miami Member: Austin Langlois
Freelance Writer and PR Consultant
Digital Communications Co-Chair, PRSA Miami

Birthplace: Seoul Korea

What accomplishment are you most proud of? In a previous position I rebranded a town (Ada Village, Michigan) and was a speechwriter for the chairman of the U.S. Chamber of Commerce. 

Who is your role model? Martha Stewart. She's a savvy business woman and didn't let a huge public failure keep her from coming back stronger than ever. 

Favorite place in Miami: Sugar, at EAST

Favorite social media accounts to follow: @tacobell, @barackobama, @marthastewart

I support: The World Wildlife Fund and Heifer International 

Back to top

Kudos!

Congratulations are in order!


Society of Professional Journalists Honors PRSA Board Member

Virgil Scudder, received one of the three top awards for Magazine Commentary and Criticism from the Florida chapter of the Society of Professional Journalists at the 23rd Annual Sunshine State Awards Dinner at the University of Miami this July.

Scudder was recognized for the “In the C-Suite”columns that he wrote for the Public Relations Strategist. The “C-Suite” columns focused on communications challenges faced by top management of both large and small organizations, placing special emphasis on crisis management.  The pieces are available for reading and viewing on his website at www.virgilscudder.com/news.

Award-Winning Agency Continues Winning Streak

rbb Communications brought home a coveted Silver Anvil award for Hampton by Hilton’s U.S. Hispanic program in the Multicultural category. Additionally, Florida Power & Light Company's Manatee Lagoon was named a finalist in the Community Relations category.

Back to top

Let's Connect

For more information, visit www.prsamiami.org. Find us on Facebook at www.facebook.com/PRSAMiami and follow us on Twitter @PRSAMiami.

Is there something you'd like to see in our monthly newsletters or on social media? Send a note to President@prsamiami.org.

Back to top

Classified Ads

0000-00-00:

VITAS Healthcare, the nation’s leading provider of end of life care, is searching for a Public Relations Specialist to work out of its Downtown Miami office alongside it's in-house corporate marketing department. At VITAS, we provide our employees opportunities for professional growth, advancement and competitive benefits. 

The PR Specialist is responsible for creating, planning, and executing public relations strategies to maintain and enhance the perception of VITAS Healthcare among various internal and external audiences.

The PR Specialist partners with our field offices on earned media opportunities and media outreach. They are also responsible for online reputation management response and moderation efforts. Assists PR Director and AVP with public relations issues and crisis communications.

  • Plans and oversees public relations efforts in order to meet needs, objectives, and policies of VITAS.
  • Helps to develop media relations programs to include: strengthening current relationships with healthcare communities and others as appropriate and implement strategic media coverage that will enhance the image of and broaden awareness for the organization and its work.
  • Prepares and distributes press materials to authorized field staff who may be interested in learning about or publicizing VITAS activities or message.
  • Performs hands-on media relations/public relations work in collaboration with senior management, including but not limited to: implementing plans, responding to direct media inquiries, researching facts and resources, identifying news sources, and proactively communicating with journalists across media outlets to advance the mission of the organization in line with company’s initiatives as necessary.
  • Inform the VITAS field staff in a respectful and positive way on the role of media relations and develop processes and systems for managing both expectations and work to ensure positive outcomes and strong internal relationships.
  • Manage distribution of press releases for local programs, utilizing mail, e-mail and press release distribution services. Monitor and report results of press release initiatives.
  • Works with VITAS programs and assists in seeking out opportunities and engaging in relationship building for VITAS with community foundations, agencies, faith-based organizations, corporations, government entities, media and other appropriate organizations.
  • Build strong, positive working relationships with management and staff that will lead to a long-term and sustainable infrastructure for strategic media relations.

 

Benefits Include

  • Competitive compensation
  • Health, dental, vision, life and disability insurance
  • Life insurance
  • 401(k) plan with numerous investment options and generous company match
  • Cancer and/or critical illness benefit
  • Tuition Reimbursement
  • Paid Time Off
  • Employee Assistance Program
  • Legal Insurance
  • Affinity Program

 

Experience / Qualifications: 

  • Minimum five years of experience in corporate communications, public relations, PR agency, journalism or a related field. Working knowledge of Microsoft Word required.  Healthcare experience preferred.
  • Ability to work on various assignments simultaneously.
  • Ability to communicate tactfully, verbally and in writing with department heads, managers, coworkers and vendors to resolve problems and negotiate resolutions.
  • Working knowledge of computers, internet access, and the ability to navigate within an automated systems as well as a variety of software packages such as Microsoft Suite, workflow management software, social media software and other communication software/programs.

 

Education:

Bachelor’s degree in journalism, public relations, communications, marketing or related field from an accredited college or university or the international equivalent required.

Location: Downtown Miami-Corporate 

Apply through LinkedIn - https://www.linkedin.com/jobs/view/public-relations-specialist-at-vitas-healthcare-460787202/

Back to top