April 2017  

APR Corner

The Accreditation in Public Relations (APR) credential is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Professionals are selected on the basis of broad knowledge, strategic perspective, experience, and sound professional judgment.

Accreditation elevates the stature of the profession, public relations societies and individual APRs. As employers demand more strategic, sophisticated communications counsel from their public relations staff, there is growing reliance on professional certification as a hiring and promotion criterion, both in the U.S. and abroad.

To learn more about the accreditation process and find out how the Miami chapter can support you, contact Jennifer Valdes at For general information, check out the PRSA National APR Resource page.

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Current PRSA National Promotions

Just because you are out of school doesn’t mean the learning process is over.

Public Relations Society of America (PRSA) understands the importance of learning by offering 90+ on-demand webinars that members can access 24/7 for free. We would like for you to experience what 21,000 of your peers have regular access to, by offering you a FREE webinar (a $200 value). Click here to view our extensive list of webinars and use the code TRYPRSA17 to watch your choice of webinar for FREE!

After you have watched the webinar, you can join* PRSA by May 31, 2017 and we will waive the initiation fee (a $65 value)—use promo code JOINPRSA17.

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Upcoming Events

MAMP LAB: Meet the Media
April 25, 2017
9:30 AM - 12:00 PM
Adrienne Arsht Center for the Performing Arts
1300 Biscayne Blvd, Miami, FL 33132

PRSA Miami has partnered with the Miami Arts Marketing Project (MAMP) for the organization’s upcoming “Meet the Media” lab.

Hear from local media leaders and influencers on strategy and best practices for leveraging your organization’s content on social media and digital platforms to increase exposure. Explore strategy, learn from your peers and test ideas in this interactive pitch session.  

The two-part MAMP Lab will begin with a panel session led by Suzette Espinosa Fuentes, VP Communications for the Arsht Center. Guests will hear directly from leaders about best practices for leveraging content to attract influencers and boost non-traditional media coverage. The second half is an interactive pitch session in a small group format where your arts group will pitch ideas and receive one-on-one feedback from influencers and media experts. All guests will receive a copy of the 2017 arts media list at the end of the event. 

Featured Experts:

  • Evan Benn, Indulge Magazine
  • Larry Carrino, Brustman Carrino PR
  • Paola Mendez, Bloggers Union
  • Abdul Muhammad, rbb Communications
  • Bruce Pinchbeck, New Tropic
  • Aubrey Swanson, AUBOOM Media
  • Jane Wooldridge, The Miami Herald

Buy tickets here:
PRSA Miami members receive a $20 discount.

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Member Spotlight

Meet PRSA Miami Member: Gino R. Campodónico
PR Director, Adrienne Arsht Center for the Performing Arts of Miami-Dade County
Professional Development Co-Chair, PRSA Miami

Birthplace: Madison, Wisconsin – America’s Dairyland (which probably explains my obsession with cheese). I was raised in Lima, Peru and moved to Miami at nine year's old.

What accomplishment are you most proud of?
Professionally: Traveling to Washington, D.C. to manage media relations for the Arsht Center’s recognition of the White House’s 2016 National Arts and Humanities Youth Program Award for AileyCamp Miami.

Personally: My relationship with my boyfriend Joseph Quiñones – we’ve been dating for 9+ years and recently bought our first home.

Who is your role model? My mother. Michelle Obama and RuPaul tie for second place.

Favorite place in Miami:
Sunset time at the Standard Miami Beach with a glass of wine in hand.

Favorite social media accounts:
@nytimes, @zagat, @gq, @chrissyteigen. Let’s be friends! Follow me @ginocampodonico.

Favorite TV Show
: Feud on FX. Can’t get enough of Jessica Lange and Susan Sarandon as screen legends Joan Crawford and Bette Davis.

I Support:
@americans4arts, @humanrightscampaign, @savelgbt, @stylesaves


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Save The Date

Save the Date for the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon to be held Friday, September 15, 2017 at Rusty Pelican with a beautiful waterfront view of the Miami skyline.

Join 100 top industry professionals to celebrate the legends of our industry and acknowledge promising public relations students who have earned Ev Clay/PRSA scholarships in support of their academic accomplishments.

Please contact Wendy Knowles at for 2017 sponsorship packages.

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Let's Connect

For more information, visit Find us on Facebook at and follow us on Twitter @PRSAMiami.

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Classified Ads





Position Summary:

The Marketing Specialist is responsible for assisting the Manager of Marketing, Advertising and New Media in the promotion of Jackson Health System (JHS) programs and service lines through consumer and physician marketing initiatives with the ultimate goal of helping to increase patient volume and revenue. An integral member of the External Affairs Department, the Marketing Specialist coordinates the day-to-day execution of marketing/advertising plans for designated programs and service lines in coordination with the health system's marketing/advertising agency, program/service line staff and External Affairs team. This position acts in a confidential capacity to assist or aid the Director, Associate Director, or Manager in the department.


Selection Criteria:

The ideal candidate for this position will have experience in coordinating marketing and advertising campaigns to engage consumers, develop brand identity and customer loyalty, and increase ROI. A background in healthcare marketing is preferred, but not required, as is experience in working in coordination with an ad agency. Strong editing and writing skills are required, and the ability to read and write Spanish and/or Haitian Creole is preferred. Strong organizational skills are also required, along with the ability to multi-task and successfully manage multiple projects at the same time. Bachelor's degree in marketing or related field and 1-3 years experience required. 5 years experience preferred. Position requires exercise of independent judgment.

Apply Here:



The Art and Culture Center/Hollywood is looking for a dynamic design and web professional with experience in both print and web design and a passion for the arts. You will be designing everything for the Center, including digital and print advertising, brochures, rack cards, outdoor signage, t-shirts, web pages, email blasts, and other graphics. The ideal candidate will have both design and technical skills.

  • 3+ years experience doing graphic design in a professional setting
  • Expert-level knowledge of Adobe Creative suite, especially InDesign, Photoshop, and Illustrator
  • Experience hand-coding HTML and CSS
  • Experience customizing web content management systems
  • Experience with email marketing
  • A restrained and mature design philosophy
  • Meticulous attention to detail
  • Ability to juggle multiple projects and deadlines
  • Ability to explore and discover solutions to new problems, not just follow established procedures
  • An online portfolio showing a wide range of work
Desired skills
  • Experience photographing events, photo selection and editing
  • Video shooting/editing
  • Web development
  • Professional social media experience
  • Experience with Textpattern CMS
  • Experience managing IT/Networking
  • Writing/Copy-editing
  • Experience with CRM software
  • Prior experience in arts organization or other in-house design
To Apply
  • Send in confidence via mail, or email to Deadline Tuesday, January 10, 2017. No phone calls, please.


The Art and Culture Center/Hollywood is an important exhibition center in South Florida for local as well as national emerging and mid-career contemporary artists. The Center is committed to providing exposure and recognition in the form of quality exhibitions and programs that reflect the highest standards of artistry and diversity. Each year, the Center presents more than 20 contemporary art exhibitions, artist talks, and workshops and more that 80 unique education classes or program sessions for youth in the visual and performing arts.

2017-06-06:, Job ID 5336023.


Job Description

Reporting to the Florida & Southeast Regional Communications Leader, this position will support internal and external communications initiatives within Florida, Georgia, Alabama, Mississippi, Tennessee and South Carolina.  This position does not offer relocation and may be located in Miami or Jacksonville, Florida or in Atlanta, Georgia. 


Specific responsibilities include:

  • Writing, editing and coordinating communications and outreach to the media in support of volunteer and philanthropic activities, new hire and promotion releases, media advisories, and articles for external publications.

  • Write and edit a variety of communications including media releases, talking points, speeches, scripts and stories.

  • Help to develop and execute social media strategies and tactics for the regions, including posting on social media channels.

  • Support internal communications priorities including creating and posting stories to each region’s internal website, updating region facts sheets and other regional information, working on the development and production of executive videos and e-newsletters, and posting executive advocacy events to the Corporate Communications intranet site.

  • Provide project support for various corporate and line of business initiatives such as annual community campaigns, key sponsorships, special events and executive town hall meetings among others.

  • Contribute to regional Corporate Communications measurement by maintaining monthly metrics and worksheets, conducting media monitoring, creating media relations reports and developing quarterly regional dashboards working with each region’s communications lead.

  • Collaborate with the team and contribute to other region-wide Corporate Communications initiatives as needed.


The Florida & Southeast regional communications team drives all communications and social media programming throughout the six states and more than 1,200 branches and offices and nearly 36,000 team members, aligned with Corporate Communications’ strategic priorities including proactive storytelling and reputation management.

Required Qualifications


  • 2+ years of communications experience


Other Desired Qualifications

  • 2+ years of experience working in a communications discipline (public relations, internal communications, media relations or corporate communications)

  • Experience writing for varied internal and external audiences across multiple media formats

  • Experience working on research and metrics as well as researching trends and issues affecting corporate communications

  • Experience in media relations evidenced by successful proactive pitch development and execution

  • Experience developing compelling content including video that influences and tells a story

  • Experience working in the financial services sector, retail public relations or PR agency

  • Experience working with diverse and ethnic media, specifically Spanish-language or African-American media

  • Experience in developing team and client relationships through collaborative and consultative skills

  • Experience in managing multiple projects and deadlines



      All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

      Relevant military experience is considered for veterans and transitioning service men and women.

      Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

POSITION: Public Relations Coordinator
REPORTS TO: Director, Marketing & Promotions
STATUS: Full-Time, Exempt
SUMMARY: Serve as Public Relations Coordinator in Marketing Department with additional duties in Communications Department.


Department Operations:

  • Assist in the coordination and dissemination of information of all OB Festival events; bringing information (in a predominantly positive light) to the media and other groups such as OBC members, Orange Bowl ticket patrons and fans
  • Support external communication to all media outlets and assigned bodies concerning OBC programming and events; encompassing areas of media/public relations, video production, website operations, media operations and publication production
  • Assist with all facets of organizational public relations and community outreach efforts
  • Establish relationships with local and national media in promoting OBC programming and events
  • Perform day-to-day departmental operation tasks as it relates to carrying out the strategic plans and daily reporting formats
  • Assist with management of department budgets
  • Attendance at all designated OBC meetings, events and promotions.
  • Inter-department contact for events, per assignment
  • Coordinate and manage assignments for staff photographer(s) and videographers ensure photo and video files are updated and maintained
  • Travel locally to OBC off-site events; including OBYFA weekend events, related video productions, bowl week locations, community events, production meetings, etc.

Media/Public Relations:

  • Maintenance of relevant local and regional media contact lists
  • Create media pitches for stories regarding OBC events, programs and initiatives
  • Create PR calendar listing all media opportunities surrounding Orange Bowl events and promotional appearances (if applicable)
  • Create and plan PR events, media stunts, and community appearances (locally as well as regionally)
  • Write and distribute news releases
  • General sports promotion support
  • Provide day-to-day media tasks for all Orange Bowl entertainment and community outreach activities (halftime, Fan Zone, Fan Experience, OBFW, OBYFA, etc.)
  • Content development for OBC programming and events
  • Key contributor to the Orange Bowl communications plan
  • Primary media contact (TV, Radio, Print and Web) for non-football and basketball OBC
  • events & programming
  • Primary contact on Inside the Orange Bowl digital web-series
  • Actively and aggressively identify and secure media appearances and press opportunities
  • for Orange Bowl initiatives
  • Assist in developing social and digital media campaigns with Digital Media Coordinator


Media Operations:

  • Assist in the coordination of OBC media operations, media press conferences, and media days and media press boxes for all events
  • Assist in the implementation of Orange Bowl game week media operations plan scheduling, management, press security and escorts, customer service, feedback reports
  • Publications: Collaborate with media on the production of Orange Bowl publications
  • Website: Provide support on assigned tasks as it relates to updating and maintaining the Web site
  • Create content for postings
  • General: Assistance on special projects and other tasks as assigned by supervisor



  • Bachelor's degree plus 2+ years of related work and business experience
  • Excellent communication, interpersonal and management/business operational skills
  • Must be able to maintain confidentiality of all corporate, personnel and research matters
  • Pay close attention to details as well as dependability
  • Proficiency in MS Outlook, Word, Excel, Publisher and PowerPoint, as well as knowledge
  • of In-Design Photoshop preferred
  • Public relations, agency and/or digital or social media experience is a plus
  • Event planning is a plus
  • Bi-lingual is a plus


Please send resume to the attention of Christina Ramos at

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