April 2017  

APR Corner

The Accreditation in Public Relations (APR) credential is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Professionals are selected on the basis of broad knowledge, strategic perspective, experience, and sound professional judgment.

Accreditation elevates the stature of the profession, public relations societies and individual APRs. As employers demand more strategic, sophisticated communications counsel from their public relations staff, there is growing reliance on professional certification as a hiring and promotion criterion, both in the U.S. and abroad.

To learn more about the accreditation process and find out how the Miami chapter can support you, contact Jennifer Valdes at For general information, check out the PRSA National APR Resource page.

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Current PRSA National Promotions

Just because you are out of school doesn’t mean the learning process is over.

Public Relations Society of America (PRSA) understands the importance of learning by offering 90+ on-demand webinars that members can access 24/7 for free. We would like for you to experience what 21,000 of your peers have regular access to, by offering you a FREE webinar (a $200 value). Click here to view our extensive list of webinars and use the code TRYPRSA17 to watch your choice of webinar for FREE!

After you have watched the webinar, you can join* PRSA by May 31, 2017 and we will waive the initiation fee (a $65 value)—use promo code JOINPRSA17.

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Upcoming Events

MAMP LAB: Meet the Media
April 25, 2017
9:30 AM - 12:00 PM
Adrienne Arsht Center for the Performing Arts
1300 Biscayne Blvd, Miami, FL 33132

PRSA Miami has partnered with the Miami Arts Marketing Project (MAMP) for the organization’s upcoming “Meet the Media” lab.

Hear from local media leaders and influencers on strategy and best practices for leveraging your organization’s content on social media and digital platforms to increase exposure. Explore strategy, learn from your peers and test ideas in this interactive pitch session.  

The two-part MAMP Lab will begin with a panel session led by Suzette Espinosa Fuentes, VP Communications for the Arsht Center. Guests will hear directly from leaders about best practices for leveraging content to attract influencers and boost non-traditional media coverage. The second half is an interactive pitch session in a small group format where your arts group will pitch ideas and receive one-on-one feedback from influencers and media experts. All guests will receive a copy of the 2017 arts media list at the end of the event. 

Featured Experts:

  • Evan Benn, Indulge Magazine
  • Larry Carrino, Brustman Carrino PR
  • Paola Mendez, Bloggers Union
  • Abdul Muhammad, rbb Communications
  • Bruce Pinchbeck, New Tropic
  • Aubrey Swanson, AUBOOM Media
  • Jane Wooldridge, The Miami Herald

Buy tickets here:
PRSA Miami members receive a $20 discount.

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Member Spotlight

Meet PRSA Miami Member: Gino R. Campodónico
PR Director, Adrienne Arsht Center for the Performing Arts of Miami-Dade County
Professional Development Co-Chair, PRSA Miami

Birthplace: Madison, Wisconsin – America’s Dairyland (which probably explains my obsession with cheese). I was raised in Lima, Peru and moved to Miami at nine year's old.

What accomplishment are you most proud of?
Professionally: Traveling to Washington, D.C. to manage media relations for the Arsht Center’s recognition of the White House’s 2016 National Arts and Humanities Youth Program Award for AileyCamp Miami.

Personally: My relationship with my boyfriend Joseph Quiñones – we’ve been dating for 9+ years and recently bought our first home.

Who is your role model? My mother. Michelle Obama and RuPaul tie for second place.

Favorite place in Miami:
Sunset time at the Standard Miami Beach with a glass of wine in hand.

Favorite social media accounts:
@nytimes, @zagat, @gq, @chrissyteigen. Let’s be friends! Follow me @ginocampodonico.

Favorite TV Show
: Feud on FX. Can’t get enough of Jessica Lange and Susan Sarandon as screen legends Joan Crawford and Bette Davis.

I Support:
@americans4arts, @humanrightscampaign, @savelgbt, @stylesaves


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Save The Date

Save the Date for the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon to be held Friday, September 15, 2017 at Rusty Pelican with a beautiful waterfront view of the Miami skyline.

Join 100 top industry professionals to celebrate the legends of our industry and acknowledge promising public relations students who have earned Ev Clay/PRSA scholarships in support of their academic accomplishments.

Please contact Wendy Knowles at for 2017 sponsorship packages.

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Let's Connect

For more information, visit Find us on Facebook at and follow us on Twitter @PRSAMiami.

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Classified Ads


Public Relations and Marketing Coordinator

Carlton Fields is seeking a Public Relations and Marketing Coordinator for its downtown Miami office.     

Carlton Fields, an AmLaw 200 law firm, seeks a dynamic PR/marketing professional in its Miami, FL office. The candidate will work closely with the firm’s Chief Marketing Officer, Public Relations Manager, Marketing Manager, Senior Writer, Marketing Events Manager, and other marketing professionals.

?Experience and Required Skills:

  • 3 – 5 years, preferably writing for a law firm or a professional services organization (previous experience in PR agency setting a plus)
  • Outstanding verbal and written communication skills (proficient in AP Style a plus), including the ability to write business communications and effectively present information and respond to inquiries from all levels of professional and support staff, clients, associations, and vendors; and an exacting attention to detail in all work product
  • Strong technical skills, including advanced knowledge of Microsoft Office Suite (Outlook, Word, and Excel) a must; proficiency using PowerPoint and Adobe Acrobat
  • Proficient in public relations, event planning, and various marketing technologies, including ERM/CRM, Email Marketing software, etc.
  • Ability to learn and grow with new technology and trends
  • Strong organizational skills and ability to meet deadlines and manage simultaneous priorities working independently or as part of a team
  • Must demonstrate good judgment, problem-solving, and decision-making in a multiple leader, team oriented, fast-paced environment
  • Attendance at occasional evening and weekend firm events will be required
  • A high level of professionalism and confidentiality is crucial to this role
  • Enthusiasm and dedication to the development of a professional services marketing career


?College degree concentration in Marketing, Business, Communications, or related field is preferred.

 Position Responsibilities:

  • Serve as a member of the Public Relations team: write, edit, and proofread press releases and media web center posts; pitch and secure expert commentary and attorney bylines; assist with media interviews and requests; research and build media lists, and monitor editorial calendars; develop and maintain media contacts; collaborate with lawyers to develop media opportunities; monitor and archive firm news clips; compile internal bi-monthly news clip communication
  • Work closely with Senior Writer on award nominations (identify opportunities for clients, firm, and attorneys, and write, edit, and proofread nominations)
  • Collect, maintain, and track case data for survey and award submissions
  • Assist Marketing Manager with preparation, submission, and monitoring of the firm’s Marketing and Client Development Budget and related financial tasks
  • Update and maintain marketing technologies (CRM), web, and print materials
  • Assist Marketing Events Manager with coordination of firm and client events
  • Obtain CLE and CE credits for client presentations
  • Serve as liaison to practice and industry groups (attend meetings, provide marketing updates and assist with requests)
  • Assume other day-to-day marketing responsibilities firm wide and locally as needed


Candidates must apply using the link below.  Candidates who do not apply using this link will not be considered an applicant.


Carlton Fields is an Equal Opportunity Employer/Disabled/Veterans

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