April 2017  

APR Corner

The Accreditation in Public Relations (APR) credential is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Professionals are selected on the basis of broad knowledge, strategic perspective, experience, and sound professional judgment.

Accreditation elevates the stature of the profession, public relations societies and individual APRs. As employers demand more strategic, sophisticated communications counsel from their public relations staff, there is growing reliance on professional certification as a hiring and promotion criterion, both in the U.S. and abroad.

To learn more about the accreditation process and find out how the Miami chapter can support you, contact Jennifer Valdes at For general information, check out the PRSA National APR Resource page.

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Current PRSA National Promotions

Just because you are out of school doesn’t mean the learning process is over.

Public Relations Society of America (PRSA) understands the importance of learning by offering 90+ on-demand webinars that members can access 24/7 for free. We would like for you to experience what 21,000 of your peers have regular access to, by offering you a FREE webinar (a $200 value). Click here to view our extensive list of webinars and use the code TRYPRSA17 to watch your choice of webinar for FREE!

After you have watched the webinar, you can join* PRSA by May 31, 2017 and we will waive the initiation fee (a $65 value)—use promo code JOINPRSA17.

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Upcoming Events

MAMP LAB: Meet the Media
April 25, 2017
9:30 AM - 12:00 PM
Adrienne Arsht Center for the Performing Arts
1300 Biscayne Blvd, Miami, FL 33132

PRSA Miami has partnered with the Miami Arts Marketing Project (MAMP) for the organization’s upcoming “Meet the Media” lab.

Hear from local media leaders and influencers on strategy and best practices for leveraging your organization’s content on social media and digital platforms to increase exposure. Explore strategy, learn from your peers and test ideas in this interactive pitch session.  

The two-part MAMP Lab will begin with a panel session led by Suzette Espinosa Fuentes, VP Communications for the Arsht Center. Guests will hear directly from leaders about best practices for leveraging content to attract influencers and boost non-traditional media coverage. The second half is an interactive pitch session in a small group format where your arts group will pitch ideas and receive one-on-one feedback from influencers and media experts. All guests will receive a copy of the 2017 arts media list at the end of the event. 

Featured Experts:

  • Evan Benn, Indulge Magazine
  • Larry Carrino, Brustman Carrino PR
  • Paola Mendez, Bloggers Union
  • Abdul Muhammad, rbb Communications
  • Bruce Pinchbeck, New Tropic
  • Aubrey Swanson, AUBOOM Media
  • Jane Wooldridge, The Miami Herald

Buy tickets here:
PRSA Miami members receive a $20 discount.

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Member Spotlight

Meet PRSA Miami Member: Gino R. Campodónico
PR Director, Adrienne Arsht Center for the Performing Arts of Miami-Dade County
Professional Development Co-Chair, PRSA Miami

Birthplace: Madison, Wisconsin – America’s Dairyland (which probably explains my obsession with cheese). I was raised in Lima, Peru and moved to Miami at nine year's old.

What accomplishment are you most proud of?
Professionally: Traveling to Washington, D.C. to manage media relations for the Arsht Center’s recognition of the White House’s 2016 National Arts and Humanities Youth Program Award for AileyCamp Miami.

Personally: My relationship with my boyfriend Joseph Quiñones – we’ve been dating for 9+ years and recently bought our first home.

Who is your role model? My mother. Michelle Obama and RuPaul tie for second place.

Favorite place in Miami:
Sunset time at the Standard Miami Beach with a glass of wine in hand.

Favorite social media accounts:
@nytimes, @zagat, @gq, @chrissyteigen. Let’s be friends! Follow me @ginocampodonico.

Favorite TV Show
: Feud on FX. Can’t get enough of Jessica Lange and Susan Sarandon as screen legends Joan Crawford and Bette Davis.

I Support:
@americans4arts, @humanrightscampaign, @savelgbt, @stylesaves


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Save The Date

Save the Date for the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon to be held Friday, September 15, 2017 at Rusty Pelican with a beautiful waterfront view of the Miami skyline.

Join 100 top industry professionals to celebrate the legends of our industry and acknowledge promising public relations students who have earned Ev Clay/PRSA scholarships in support of their academic accomplishments.

Please contact Wendy Knowles at for 2017 sponsorship packages.

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Let's Connect

For more information, visit Find us on Facebook at and follow us on Twitter @PRSAMiami.

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Classified Ads


VITAS Healthcare, the nation’s leading provider of end of life care, is searching for a Public Relations Specialist to work out of its Downtown Miami office alongside it's in-house corporate marketing department. At VITAS, we provide our employees opportunities for professional growth, advancement and competitive benefits. 

The PR Specialist is responsible for creating, planning, and executing public relations strategies to maintain and enhance the perception of VITAS Healthcare among various internal and external audiences.

The PR Specialist partners with our field offices on earned media opportunities and media outreach. They are also responsible for online reputation management response and moderation efforts. Assists PR Director and AVP with public relations issues and crisis communications.

  • Plans and oversees public relations efforts in order to meet needs, objectives, and policies of VITAS.
  • Helps to develop media relations programs to include: strengthening current relationships with healthcare communities and others as appropriate and implement strategic media coverage that will enhance the image of and broaden awareness for the organization and its work.
  • Prepares and distributes press materials to authorized field staff who may be interested in learning about or publicizing VITAS activities or message.
  • Performs hands-on media relations/public relations work in collaboration with senior management, including but not limited to: implementing plans, responding to direct media inquiries, researching facts and resources, identifying news sources, and proactively communicating with journalists across media outlets to advance the mission of the organization in line with company’s initiatives as necessary.
  • Inform the VITAS field staff in a respectful and positive way on the role of media relations and develop processes and systems for managing both expectations and work to ensure positive outcomes and strong internal relationships.
  • Manage distribution of press releases for local programs, utilizing mail, e-mail and press release distribution services. Monitor and report results of press release initiatives.
  • Works with VITAS programs and assists in seeking out opportunities and engaging in relationship building for VITAS with community foundations, agencies, faith-based organizations, corporations, government entities, media and other appropriate organizations.
  • Build strong, positive working relationships with management and staff that will lead to a long-term and sustainable infrastructure for strategic media relations.


Benefits Include

  • Competitive compensation
  • Health, dental, vision, life and disability insurance
  • Life insurance
  • 401(k) plan with numerous investment options and generous company match
  • Cancer and/or critical illness benefit
  • Tuition Reimbursement
  • Paid Time Off
  • Employee Assistance Program
  • Legal Insurance
  • Affinity Program


Experience / Qualifications: 

  • Minimum five years of experience in corporate communications, public relations, PR agency, journalism or a related field. Working knowledge of Microsoft Word required.  Healthcare experience preferred.
  • Ability to work on various assignments simultaneously.
  • Ability to communicate tactfully, verbally and in writing with department heads, managers, coworkers and vendors to resolve problems and negotiate resolutions.
  • Working knowledge of computers, internet access, and the ability to navigate within an automated systems as well as a variety of software packages such as Microsoft Suite, workflow management software, social media software and other communication software/programs.



Bachelor’s degree in journalism, public relations, communications, marketing or related field from an accredited college or university or the international equivalent required.

Location: Downtown Miami-Corporate 

Apply through LinkedIn -

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