April 2017  

APR Corner

The Accreditation in Public Relations (APR) credential is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Professionals are selected on the basis of broad knowledge, strategic perspective, experience, and sound professional judgment.

Accreditation elevates the stature of the profession, public relations societies and individual APRs. As employers demand more strategic, sophisticated communications counsel from their public relations staff, there is growing reliance on professional certification as a hiring and promotion criterion, both in the U.S. and abroad.

To learn more about the accreditation process and find out how the Miami chapter can support you, contact Jennifer Valdes at For general information, check out the PRSA National APR Resource page.

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Current PRSA National Promotions

Just because you are out of school doesn’t mean the learning process is over.

Public Relations Society of America (PRSA) understands the importance of learning by offering 90+ on-demand webinars that members can access 24/7 for free. We would like for you to experience what 21,000 of your peers have regular access to, by offering you a FREE webinar (a $200 value). Click here to view our extensive list of webinars and use the code TRYPRSA17 to watch your choice of webinar for FREE!

After you have watched the webinar, you can join* PRSA by May 31, 2017 and we will waive the initiation fee (a $65 value)—use promo code JOINPRSA17.

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Upcoming Events

MAMP LAB: Meet the Media
April 25, 2017
9:30 AM - 12:00 PM
Adrienne Arsht Center for the Performing Arts
1300 Biscayne Blvd, Miami, FL 33132

PRSA Miami has partnered with the Miami Arts Marketing Project (MAMP) for the organization’s upcoming “Meet the Media” lab.

Hear from local media leaders and influencers on strategy and best practices for leveraging your organization’s content on social media and digital platforms to increase exposure. Explore strategy, learn from your peers and test ideas in this interactive pitch session.  

The two-part MAMP Lab will begin with a panel session led by Suzette Espinosa Fuentes, VP Communications for the Arsht Center. Guests will hear directly from leaders about best practices for leveraging content to attract influencers and boost non-traditional media coverage. The second half is an interactive pitch session in a small group format where your arts group will pitch ideas and receive one-on-one feedback from influencers and media experts. All guests will receive a copy of the 2017 arts media list at the end of the event. 

Featured Experts:

  • Evan Benn, Indulge Magazine
  • Larry Carrino, Brustman Carrino PR
  • Paola Mendez, Bloggers Union
  • Abdul Muhammad, rbb Communications
  • Bruce Pinchbeck, New Tropic
  • Aubrey Swanson, AUBOOM Media
  • Jane Wooldridge, The Miami Herald

Buy tickets here:
PRSA Miami members receive a $20 discount.

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Member Spotlight

Meet PRSA Miami Member: Gino R. Campodónico
PR Director, Adrienne Arsht Center for the Performing Arts of Miami-Dade County
Professional Development Co-Chair, PRSA Miami

Birthplace: Madison, Wisconsin – America’s Dairyland (which probably explains my obsession with cheese). I was raised in Lima, Peru and moved to Miami at nine year's old.

What accomplishment are you most proud of?
Professionally: Traveling to Washington, D.C. to manage media relations for the Arsht Center’s recognition of the White House’s 2016 National Arts and Humanities Youth Program Award for AileyCamp Miami.

Personally: My relationship with my boyfriend Joseph Quiñones – we’ve been dating for 9+ years and recently bought our first home.

Who is your role model? My mother. Michelle Obama and RuPaul tie for second place.

Favorite place in Miami:
Sunset time at the Standard Miami Beach with a glass of wine in hand.

Favorite social media accounts:
@nytimes, @zagat, @gq, @chrissyteigen. Let’s be friends! Follow me @ginocampodonico.

Favorite TV Show
: Feud on FX. Can’t get enough of Jessica Lange and Susan Sarandon as screen legends Joan Crawford and Bette Davis.

I Support:
@americans4arts, @humanrightscampaign, @savelgbt, @stylesaves


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Save The Date

Save the Date for the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon to be held Friday, September 15, 2017 at Rusty Pelican with a beautiful waterfront view of the Miami skyline.

Join 100 top industry professionals to celebrate the legends of our industry and acknowledge promising public relations students who have earned Ev Clay/PRSA scholarships in support of their academic accomplishments.

Please contact Wendy Knowles at for 2017 sponsorship packages.

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Let's Connect

For more information, visit Find us on Facebook at and follow us on Twitter @PRSAMiami.

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Classified Ads



Job Title: Coordinator, Communications


Department: Strategic Development & Marketing Department


Reports to: Senior Manager, Sponsor Development & Communications

Position Overview: The Coordinator, Communications works with the Senior Manager, Sponsor Development & Communications handling all internal and external media and communication efforts for Best Buddies International, Inc. Candidates must be collaborative in nature and equipped with a strong work ethic. As a member of a small team that is known for hustle and high-quality work, this position will provide intense exposure to the field of public relations. On-the-job training will be provided and quick learning is required.


Job Requirements


  • Bachelor’s degree in Public Relations, Mass Communications or related field of study
  • 1-2 years of professional experience in either Public Relations, Mass Communications, Journalism or related field
  • Excellent writing and proofreading/editing skills
  • Strong command of AP Style
  • Extensive knowledge of the media, including the ability to differentiate between news and non-news events
  • Ability to write and pitch a press release to targeted members of the media
  • Demonstrated proficiency in Microsoft, WordPress, Meltwater, Cision, TVEyes, InDesign software programs
  • Proven project management skills and the ability to work with external PR agencies
  • Learn and maintain a complete understanding of all Best Buddies programs and events in order to discuss these in detail with members of the media for publicity purposes
  • Ability to provide quality results under pressure and strict deadlines
  • Candidates should be responsible, dependable, organized, deadline-oriented and creative



Job Duties included, but are not limited to:


  • Write and distribute press releases pertaining to story pitches and special events
  • Create and execute a detailed, tactical PR plan to generate publicity for local/national events and initiatives
  • Manage the organization’s national Communications Calendar and proactively draft monthly emails to be routed internally to senior level executives for approval
  • Plan and execute all media aspects during special events, including pitching and securing media placements before, during, and after the event; setting up TV live shots and/or media platforms, managing internal photographers (both video and still), and facilitating the needs of attending media
  • Serve as the PR liaison between Best Buddies headquarters and state offices; Provide public relations support to state offices and oversee the production of public relations materials for all offices and departments
  • Work with journalists and Best Buddies staff to come up with story ideas, interviewees, coordinate all logistics, and prepare all parties (journalists and Best Buddies reps) for interviews (i.e. background, talking points, props, visuals, etc.)
  • Keep up with current events and scan the media for opportunities to place Best Buddies (staff/key supporters) into stories about philanthropic organizations, key fundraising events, human interest stories, etc.
  • Identify compelling stories and media opportunities that align with Best Buddies' communications strategy and goals; Proactively pitch newsworthy items to media
  • Locate, clip and file all press pieces (print, broadcast and online) pertaining to Best Buddies, its key supporters (when related with Best Buddies, staff, programs and special events); maintain organized archives of video footage and broadcast clips
  • Manage the production of the Best Buddies Newsletter, the organization’s quarterly newsmagazine
  • Manage and regularly update the News section of the Best Buddies website
  • Monitor social media, media clippings and online mentions of Best Buddies
  • Draft content for Best Buddies International’s social media platforms (Facebook, Instagram, and Twitter)
  • Maintain consistent use of facts, figures and language throughout the organization through effective internal communications tools
  • Ensure accurate information is provided to media to create greater awareness and understanding of the Best Buddies' mission and global impact





  • This position requires 15% travel for work-related events
  • Works extended hours/nights/weekends as needed during Special Events



To apply, please submit the REQUIRED information below and availability to interview in person: 

Apply for Communications Coordinator using the link below:


Cover Letter




Three (3) recent writing samples


Three (3) professional references (Please note that all references will be checked)


Also, please be prepared to complete an in-person writing test and grammar exam if/when interviewed.




Public Relations Assistant Account Executive

rbb Communications

Fort Lauderdale, FL


Miami-based nationally ranked PR firm seeks smart and resourceful PR professionals to join its growing team. 


Join rbb, four-time PR agency of the year, and jump start your career in communications.  If you have impeccable grammar, learn quickly, have a mastery of Microsoft Office and embrace hard work, we want to meet you.


rbb is consistently named one of the best places to work in Florida and across the country. 


Enjoy an award-winning work environment, competitive salary and endless customizable benefits -- including 401K with match, flexible schedules, laptop and other tech toys, professional development and career growth.


Mandatory Requirements:

  •        College graduate with minimum 1 year PR experience (internships count!)
  •        A passion for news and social media
  •        Flawless grammar and experience with AP Style
  •        Perfect proofreading skills
  •        Resourceful with the ability to make smart decisions quickly
  •        Desire to learn and grow with one of the country’s top PR agencies
  •        Bilingual is a bonus (English/Spanish)

To apply, pitch us on why we should hire you and email resume and availability to interview in person to with “AAE Candidate” in the subject line.


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