PRC Search: a Free Member Benefit
Access to PRSA's knowledge repository is now just a click away! Now you can search and retrieve answers to your most challenging PR research questions from our proprietary electronic database of full-text articles from PRSA's award winning publications Tactics and Strategist and hundreds of award winning case studies from Silver and Bronze Anvils. Start searching for:

• Full-text articles from Tactics and Strategist.
• Two-page outlines of Silver Anvil Award entries that summarize research, planning, execution and evaluation of previously conducted public relations campaigns.
• One-page outlines of Bronze Anvil Award entries, stating objectives, audiences, budget, and results from previously conducted public relations tactics.

General Surveys and Resources

• PR Week/Manning Selvage & Lee – Marketing Management Survey (2006)
  News Release: Almost 50% of senior marketing executives said they have paid for an editorial or broadcast placement, according to a PRWeek/Manning Selvage & Lee Survey.
  View Report  

• PR Week – Agency Business Report (2006)
  Contains an industry forecast, a number of agency profiles, and rankings of public relations firms, except for agencies that are part of holding companies.
  View Report  

• PR Week/Korn Ferry International – Salary Survey (2006)
  Contains top line salary information, broken down by characteristsics like job title and number of years working within the field.
  View Survey  

• Newspaper Association of America – NADbase: Newspaper Audience Database (Spring 2006)
  Includes ranking of top 100 newspapers by readership and breakdowns of readership data by gender, age, and household income.
  View Report  

• Advertising Age – Fact Pack 2006
  Includes rankings of magazines and newspapers by circulation and gross revenue, rankings of advertisers and brands by category, and rankings of agencies (including multicultural agencies) by revenue.
  View Information

• PRSA/Harris Interactive – Executive, Congressional and Consumer Attitudes Toward Media, Marketing and the Public Relations Profession (2005)
  Power Point Presentation: View Presentation
  Survey Results: View Results  

• PR News/Counselors Academy Leadership Pulse Survey – The Juggling Act: Managing Client Relationships While Minding the Store (2005) View Information

• Corporate Communications Institute – Corporate Communications Practices & Trends (2005)
  Executive Summary: View Information
  Survey Instrument: View Information
  Full Report: View Information  

• USC Annenberg Strategic Public Relations Center Public Relations – Generally Accepted Practices Study (GAP IV)
  Includes information on such topics as budgets for public relations departments within corporations, as well as staffing levels, reporting lines, and the use of outside public relations firms.
  News Release: View News Release
  Full Report: View Full Report

• UGA/Cox Center – Annual Survey of Journalism and Mass Communication Graduates (2005)
  Notes changes in the job market for and median salaries of public relations graduates. Also tracks the percentage of students studying public relations.
  Survey Information: http://www.grady.uga.edu/annualsurveys/
  Full Report: View Report  

• Thomas L. Harris/Impulse Research – Public Relations Client Survey (2004)
  View Survey  

Multicultural/Diversity

• Hispanic Alliance for Career Enhancement – Making a Difference:Attitudes and Characteristics of Today’s Latino Professionals (2006)
  View Article  

• Arbitron – Hispanic Radio Today (2006)
  Details the habits and demographics of Hispanic American radio listeners.
  News Release: View News Release
  Full Report: View Full Report

• PR Coalition Summit – Focus On Diversity: Lowering the Barriers, Raising the Bar (2005) View Report  

• City College of New York/Howard University – Multicultural Survey of Public Relations Practitioners (2005)
  View Survey  

• Advertising Age – Hispanic Fact Pack: Annual Guide to Hispanic Marketing and Media (2006)
  View Report
  

• Hill and Knowlton Corporate Reputation Watch  Key findings: View Report
  Full report: Return on Reputation (2006)
  Also includes reports on technology, health/pharma, and international reports.
  View Report  

• Edelman Insights – Seventh Annual Trust Barometer (2006)
  View Report  

• Euro RSCG Magnet with Columbia University Graduate School of Journalism – Rebuilding Trust: Rebuilding Credibility in the Newsroom and Boardroom Eleventh Annual Survey of the Media (2005)
  View Report
• Earlier Euro RSCG Magnet (Middleberg/Ross) media surveys may be available through the Internet Archive
  View Survey  

• Women and Diversity WOW! Facts – U.S. Multicultural and Global Markets (2003)
  View Facts

• Golin Harris – Doing Well by Doing Good: Corporate Citizenship and American Business (2004)
  View Report

New Communications Media

• Edelman Insights – Public RelationSHIPS: Communications in the Age of Personal Media – Guide to the Blogosphere for Marketers & Company Stakeholders (2006)
  View Report  

• Center for Marketing Research at University of Massachussetts Dartmouth – Behind the Scenes in the Blogosphere: Advice From Established Bloggers (2006)
  Detailed study of over seventy company weblogs.
  View Study  

• TEKgroup International – Journalist Feedback on Online Newsrooms (2006)
  View Article

• Arbitron/Edison Media Research – Internet and Multimedia 2006: On-Demand Media Explodes
  Powerpoint Presentation:  View Presentation
  Full Report: View Report  

• New PR Wiki
  Collects white papers, reports and surveys on social media topics including blogging, RSS and podcasting.
  View Information

• comScore Media Metrix – Behaviors of the Blogosphere: Understanding the Scale, Composition and Activities of Weblog Audiences (2005)
  View Report  

• Council of Public Relations Firms/CooperKatz & Co. – Blogging's Impact on Public Relations (2005)
  View PowerPoint Presentation
   

Communications Associations and Organizations
 
International

• Global Alliance
• Links to global public relations associations, organized by region:  View links by region
• International Public Relations Association
• International Association of Business Communicators (IABC): http://www.iabc.com/
• International Communication Association: http://www.icahdq.org/
• International Communications Consultancy Organisation:  http://www.iccopr.com/
• Directory of public relations trade organizations, organized by country and city
   

United States

• Agricultural Relations Council: http://www.agrelationscouncil.org/
• American Association of Political Consultants: http://www.theaapc.org/
• American Communication Association: http://www.americancomm.org/
• American League of Lobbyists: http://www.alldc.org/
• American Marketing Association: http://www.marketingpower.com/
• Arthur W. Page Society: http://www.awpagesociety.com/
• Membership organization emphasizing the highest standards of corporate communications and public relations practices.  
• Association for Education in Journalism and Mass Communication: http://www.aejmc.org/
• Maintains a separate web site for its public relations division:  http://lamar.colostate.edu/~aejmcpr/
• Research papers from the association's conferences are included on its listserv.
  http://list.msu.edu/archives/aejmc.html
• Association for Women in Communications: http://www.womcom.org/
• Business Marketing Association (BMA):  http://www.marketing.org/
• Communications Roundtable: http://www.roundtable.org/
• The Conference Board Council on Communication Strategy: 
• Corporate Communications Institute: http://www.corporatecomm.org/
• Council of Communication Management: http://www.ccmconnection.com/
• Council of Public Relations Firms: http://www.prfirms.org/
• Direct Marketing Association: http://www.the-dma.org/
• Entertainment Publicists Professional Society: http://www.eppsonline.org/
• Hispanic Marketing & Communications Association: http://www.hmca.org
• Institute for Public Relations: http://www.instituteforpr.org
• Organization focusing on the science of public relations. Resources available on its web site include white papers on research, evaluation and measurement, as well as the proceedings of the International Public Relations Research Conferences .
  
• Issue Management Council: http://www.issuemanagement.org/
• League of American Communications Professionals: http://www.lacp.com/
• National Agri-Marketing Association: http://www.nama.org/
• National Association of Government Communicators (NAGC): http://www.nagc.com/
• National Black Public Relations Society: http://www.nbprs.org/
• National Communications Association: http://www.natcom.org/
• National Council for Marketing & Public Relations (Junior/Community Colleges): http://www.ncmpr.org/
• National Information Officers Association: http://www.nioa.org/
• National Investor Relations Institute (NIRI): http://www.niri.org/
• National School Public Relations Association: http://www.nspra.org/  
• Public Affairs Council: http://www.pac.org/
• Religion Communicators Council: http://www.religioncommunicators.org/
• Society of Consumer Care Professionals in Business: http://www.socap.org/
• Society for Healthcare Strategy and Market Development: http://www.stratsociety.org
• Strategic Public Relations Center: http://ascweb.usc.edu/asc.php?pageID=216
• Word of Mouth Marketing Association: http://www.womma.com/
• Women Executives in Public Relations: http://www.wepr.org/
    

Regional, United States

• IABC Chapter web sites: http://www.iabc.com/about/leaders/
• BMA Chapter web sites: http://www.marketing.org/chapters.asp
• NIRI Chapter web sites: http://www.niri.org/chapters/index.cfm
• PRSA Chapter web sites: http://www.prsa.org/_Chapters/viewall/index.cfm
• Asociación de Relacionistas Profesionales de Puerto Ric http://www.relacionistas.com/
• Black Public Relations Society of Atlanta: http://www.bprsatlanta.org/
• Central States Communication Association: http://www.csca-net.org/
• Eastern Communication Association: http://www.ecasite.org/
• Fairfield County (CT) Public Relations Association: http://www.fcpra.org/
• Florida Communication Association: http://www.flcom.org
• Florida Public Relations Association: http://www.fpra.org/
• Georgia Communication Association: http://www.valdosta.edu/comarts/GCA.html
• Hispanic Public Relations Association (CA): http://www.hprala.org/
• Kentucky Communication Association: http://www.kycommunication.com
• Maine Public Relations Council: http://www.meprcouncil.org/
• New York Women in Communications: http://www.nywici.org/
• Public Relations Council of Alabama: http://www.prcaonline.com/
• Public Relations Professionals of Long Island: http://www.prpli.org/
• Publicity Club of Chicag http://www.publicity.org
• Publicity Club of New England: http://www.pubclub.org/
• Publicity Club of New York: http://www.publicityclub.org/
• San Francisco Bay Area Publicity Club: http://www.sfpublicityclub.org/
• Southern Public Relations Federation: http://sprf.org/
• Southern States Communication Association: http://ssca.net/
• Texas Public Relations Association: http://www.tpra.com
• Washington Women in Public Relations: http://www.wwpr.org/
• Western States Communication Association: http://www.westcomm.org/

Communications Journals 

• Journal of Public Relations Research: http://www.leaonline.com/loi/jprr
• Public Relations Review: http://www.sciencedirect.com/science/journal/03638111
• December issue contains bibliography with current year’s articles about the most current public relations research, commentary and pedagogy.  It is organized by broad subject area. Where appropriate articles outside the traditional public relations literature, i.e., business publications, newspapers etc., are also included.  
• Management Communication Quarterly: http://www.sagepub.co.uk/journal.aspx?pid=105707
• Journal of Advertising Research: http://www.arfsite.org/resources/jar_current.html
• Journal of Applied Communication Research: http://www.ingentaconnect.com/content/routledg/rjac
• Journalism and Mass Communication Educator: http://www.aejmc.org/JMCEfolder05/JMCE/index.html
• Journal of Business Research
• Corporate Reputation Review: http://www.palgrave-journals.com/crr/index.html
• Journal of Communications Management: http://www.emeraldinsight.com/info/journals/jcom/jcom.jsp
• Public Relations Quarterly – available through Questia: 
• Journal of Mass Media Ethics: http://www.jmme.org/
• International Journal of Strategic Communication (starts in 2007): http://www.leaonline.com/loi/ijsc