Spanish SEO Webinar Resources: Maximizing Your Hispanic PR Initiatives through Spanish SEO: Reaching Latinos and Hispanics Online

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On Wed, Nov 10, 2010 from 2:00 PM - 3:00 PM EST the PRSA Miami Chapter and the Hispanic Market Committee presented and hosted the first online webinar as a professional development 1 hour long interactive session titled: Maximizing Your Hispanic PR Initiatives through Spanish SEO: Reaching Latinos and Hispanics Online.

As a Board Member of the Miami Chapter of the Public Relations Society of America and Leadership Chair of the Hispanic Market Committee Maribel Ferrer and I were responsible for putting together an educational and professional development program focused for today's Hispanic PR and marketing professionals. Last year, PRSA Miami and the Hispanic Market Committee was honored by PRSA National with the Chapter Diversity Award for our Hispanic Media 3.0: Social, Bilingual and Ready to Mingle, a professional development workshop for our chapter's commitment to advancing diversity in the PR and communications profession.

We hope to have done it again and that all of our attendees learned and were able to take in good information from our wonderful of presenters that can be applied for yourself, company, or cause !

On behalf of PRSA Miami and the Hispanic Market Committee, I want to thank all those that joined and especially our experts Jose Villa// @jrvilla from Sensis Agency and Sebastian Aroca @HispanicMarkets from Hispanic Market Advisors, Ann Marie Herrera from Fleishman-Hillard @FHHispania, Sarah Skerik from PR Newswire// and our sponsors Business Wire LatinoWire @BWLatinoWire, Fleishman-Hillard and PR Newswire @LatinoMarketing for their support and knowledge.  I enjoyed moderating the webinar and spending time with industry peers.

Here are some of the resources that have been provided by our speakers and sponsors that can help you on your way to improving your Spanish SEO knowledge, implementing and executing your next campaign!

Sarah Skerik - PR Newswire - Spanish SEO Webinar Speaker

SEO in Spanish Reaching US Hispanics Audiences Online - Sarah Skerik - PR Newswire

Jose Villa - Sensis Agency - Spanish SEO Webinar Speaker

Jose Villa - Sensis Agency - November 10, 2010 PRSA Spanish SEO Webinar Presentation

Sebastian Aroca - Hispanic Market Advisors - Spanish SEO Webinar Speaker

Sebastian Aroca - Hispanic Market Advisors November 10 2010 Spanish SEO Webinar Presentation

Ann Marie Herrera Fleishman-Hillard Spanish SEO Webinar Speaker

Spanish SEO Case Study for Telecomm Client - Ann Marie Herrera - Fleishman Hillard


COMING SOON: Spanish SEO Webinar Audio & Presentation (we need to edit...come back!)

Thank you Sponsors!!

Business Wire LatinoWire      Fleishman Hillard Logo       PR Newswire Logo


Additional Resources & Takeaways from Speakers:

5 Requirements for an Effective Spanish SEO Friendly Press Release
Hispanic SEM Search Engine Marketing Case Study for BuscaTuFranquicia

Spanish SEO Resources and Articles on Search Engine Optimization

Still confused between Hits, Pageviews, Impressions, and Visits? This article on may can clarify:

MediaPost Article 09/30/2010 by Sebastian Aroca, Hispanic Market Advisors: Look For Surge In Spanish SEO Demand
Blog Post 10/11/2010 by Sarah Skerik, PR Newswire: SEO en Español: Integrating SEO and PR to Reach the US Hispanic Audience


Sponsor Resources & Tools:

Business Wire LatinoWire Spanish SEO Press Release Distribution

Business Wire EON: Enhanced Online News Press Release Writing Tips for Reporters

Business Wire: Seven Traits of Highly Effective Press Releases

Hispanic PR Wire: Hispanic MEDIAbase - a Hispanic Media Database with over 5,000 US Hispanic media contacts

PR Newswire Hispanic Press Release Distribution and Outreach Packages

PR Newswire Hispanic Digital Network (HDN) - an online advertising network that targets Latinos online



Thank you for joining us and we look forward to your feedback for future webinars!


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