The Public Relations Society of America (PRSA) is seeking industry leaders to deliver intriguing, educational and insightful presentations at the 2011 International Conference.

As Conference presenters, public relations and communications professionals have a unique opportunity to showcase their expertise and enhance their profile in the public relations community by leading workshops at the most dynamic gathering of public relations professionals in the world.

Presenters can help the Society advance the value of public relations and the ways it delivers measureable business benefits and outcomes. PRSA seeks presentations that demonstrate the following:

• Strategies and value propositions (with measureable outcomes).
• Solutions for organizational challenges (trust and reputation protection, staff development and internal communications, corporate social responsibility and social media strategies).
• Key drivers of critical business functions (crisis communications, customer relations, issues management, stakeholder engagement and research, legislative compliance, media relations, and shifts in behavior and perception).
• Organizational positioning (integrated marketing communications, brand identity and risk management).
• Core career competencies (ethics, leadership, collaboration, networking and influence).

Thought leaders are invited to share their theories, ideas, research and results with mid- and senior-level public relations professionals by submitting presentation proposals to PRSA by Feb. 18, 2011.

The 2011 International Conference will be held at the JW Marriott Orlando Grand Lakes in Orlando, Fla., Oct. 15-18.

Contact:
Diane Gomez
(212) 460-1437
diane.gomez@prsa.org

"You Don't Know What You Don't Know, Until You Take A Test," says Charlotte Donn, PRSA Miami Chapter member, in a recent post on Comprehension, the national PRSA blog.

Her post on how the Examination for Accreditation in Public Relations will make you a better PR professional was featured earlier this week.

After first hearing about the Examination for Accreditation in Public Relations at her local PRSA Miami Chapter, she chronicles her journey through the APR process and how it has helped bring her a "deeper understanding of all the public relations covers." (And she's added "APR" to her business cards.)

Read Charlotte's post on Comprehension and show your support in a reply.