Judges for the student exhibition will serve on one of two review committees:

1. The first will review/judge the Full Media Kit and Public Relations Writing entrees:

• At least five year’s experience in Public Relations/Media Relations (or Communications) as a practicing professional
• Ability to review student works
• Capacity to offer constructive critiques of student work in written form (all students receive copies of the judges evaluations of their work)
• Knowledge and use of AP Style and proper formatting for written materials
• Capability to judge basic design pieces such as a Media Kit folder, original PowerPoint presentation and newsletter

2. The second will review/judge the Brochure and Promotional Piece/Flyer entrees:

• At least five year’s experience in Public Relations/Media Relations (or Communications) as a practicing professional
• Ability to review student works
• Capacity to offer constructive critiques of student work in written form (all students receive copies of the judges evaluations of their work)
• Knowledge and use of design basics such as scale, proportion, use of color, choice of artwork…etc.
• Previous experience creating such pieces for targeted audiences and ability to put this practical knowledge to work while judging if these works are viable in a professional setting

The Business Improvement District (BID) of Coral Gables seeks letters of interest and/or qualification statements to provide media and public relations support for the retailers, restaurateurs and business community of Downtown Coral Gables. The BID invites PR professionals to provide their qualifications for specific activities and projects that promote Downtown Coral Gables & Miracle Mile as a sophisticated retail, dining and entertainment destination located within a work/live/play urban downtown environment.

View the full request for qualifications for project details and submission instructions.

The deadline to submit your response is 4 pm on Tuesday, April 5, 2011. Contact Taciana Amador at the Business Improvement District of Coral Gables at tamador@shopcoralgables.com for questions prior to the due date.