APR preparation sessions will begin on Tuesday, March 20

As March comes in like a lion, now is the time to put some wind in the sails of your professional development and career advancement.
On Tuesday, March 20, PRSA Miami Chapter will kick off an eight-week series of instructional classes to help members earn the Accreditation in Public Relations (APR) credential. The course is designed to prepare candidates to successfully complete the APR process by attending sessions on Tuesday nights from March 20 through May 8. The classes will cover the competencies tested by the APR exam.
If you have five years or more of PR experience, this free course is a great opportunity for you to put the coveted “APR” designation after your name, signifying to employers, clients and colleagues that you expertly practice our craft in today’s dynamic business environment.
The course is a joint effort between the PRSA Miami and Greater Fort Lauderdale Chapters.  Three of the sessions will be held in north Miami-Dade County and the remainder will be held in south Broward County .
Each Miami Chapter candidate will also be assigned an APR-credentialed mentor to help them through the portfolio presentation and other projects involved in preparing for the exam. As an added incentive, the first three Miami Chapter members who successfully complete the APR process this year will receive a $275 scholarship rebate. This stipend, along with a rebate given by the national PRSA organization to each successful APR candidate, covers all of the APR exam fees.
Please mark your calendar to join us on Tuesday, March 20 at 7 p.m. at Florida International University ’s Biscayne Bay Campus, located at 3000 NE 151st Street , North Miami Beach , FL 33181 . This informational and instructional session will fully explain the APR process and provide details about this course and other APR preparation options.
For more information, contact your APR committee members:
Chairman – Chuck Prichard, APR
                   [email protected]
                       (305) 397-4128      
Co-Chairman – Mike Gibaldi, APR
                   [email protected]
                           (305) 389-4615      
Co-Chairman – Charlotte Donn, APR
                          [email protected]
                          (305) 357-4000 ext 1117       

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The Society Delivers Upon Advocacy Program in Making The Business Case for Public Relations

Immediate Past CEO and Chair of the Public Relations Society of America (PRSA) Addresses Members in Miami during talk on the State of Public Relations in Today’s Society

 Fernando Figueredo, APR, PRSA President, Annabel Beyra, APR, Immediate Past PRSA President, Rosanna Fiske, Immediate Past CEO and Chair of PRSA and Sandra Fine, APR Incoming PRSA President.

This past week, immediate past CEO and Chair of PRSA Rosanna Fiske, APR, addressed Miami chapter members and shared key insights on the state of the society. Under Fiske’s leadership in 2011, PRSA implemented a public awareness program reinforcing the increased value of public relations as it is practiced today. As a result of the campaign, which stressed the importance of ethics and open and honest communications in the age of Wikileaks and citizen journalism, the business case for public relations was illustrated and made real in the pages of such respected national business media like The Boston Globe, USA Today, Wired and BusinessWeek. She encouraged attendees and members to get reacquainted with the PRSA Code of Ethics as it could become an invaluable tool in guiding them in their day-to-day professional decisions.


Fiske also imparted her own pearls of wisdom when dealing with a crisis. She stressed that it’s important to listen first before defending and to be a part of the discussion at all times, which is made even more possible in today’s socially integrated media world.

Rosanna Fiske, APR, Immediate Past CEO and Chair of PRSA addressing the audience.

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