What is Public Relations Today?

Back in the days of fax distribution lists and beat reporters, who had only one beat, a Public Relations practitioner's world was in some semblance of order. There were formulated news neleases that were written and went out, maybe a graphic package to the print media, b-roll and Video News Releases to TV stations and on air statements that were read for radio interviews. Now, things are in the media are a bit different.

PR folks knew who they were, as well, primarily because they usually were the ones that had a reference of "Public Relations or Communications" somewhere in their title.  They were also the ones that were in charge of communicating something to someone. Now, things in the public relations industry are a bit different.

Along with new ways of communicating, come new expanded roles in the ever expanding field of PR. Some bloggers are now considered members of the media while webmasters and those who monitor and respond to corporate focused social media are considered part of the PR group. 

Lately, department consolidations, brought on by a sour economy, have caused corporate bosses who were solely in charge of departments like community relations; advertising or marketing to now be in charge of external communications and media relations function.

Keeping up with the times, PRSA's national leadership has expanded its definition of who is eligible to be a member of this organization, which means if you work in one of those newly created communications related areas, you too might be considered a public relations professional. The advantage of being a part of PRSA is our constant quest to stay abreast of the newest trends in the industry. We also stress the importance of ethics. We know that working in a profession that is evolving so quickly, it's important to never lose sight of the rules we should follow to keep relevant and credible.

This is an exciting time for anyone working in the communications field.   The last time we've gone through a transition in the way people receive information this radical was in the 1940's when television replaced radio as the main source of news and entertainment. The media is slowly adjusting and waiting patiently to see where all these changes will finally end up.  PR professionals are also adjusting and trying out different ways of communicating effectively with gatekeepers and the public.

Before this new communication model is done morphing from what it was to what it will be, we'll see more changes and new jobs created that are classified as being a part of the PR profession.  For those who find themselves in a new role, seek us out, we'll educate you on how to be more proficient at your job, regardless how different and unique it may be.

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Spanish SEO Webinar Resources: Maximizing Your Hispanic PR Initiatives through Spanish SEO: Reaching Latinos and Hispanics Online

PRSA Miami Logo

On Wed, Nov 10, 2010 from 2:00 PM - 3:00 PM EST the PRSA Miami Chapter and the Hispanic Market Committee presented and hosted the first online webinar as a professional development 1 hour long interactive session titled: Maximizing Your Hispanic PR Initiatives through Spanish SEO: Reaching Latinos and Hispanics Online.

As a Board Member of the Miami Chapter of the Public Relations Society of America and Leadership Chair of the Hispanic Market Committee Maribel Ferrer and I were responsible for putting together an educational and professional development program focused for today's Hispanic PR and marketing professionals. Last year, PRSA Miami and the Hispanic Market Committee was honored by PRSA National with the Chapter Diversity Award for our Hispanic Media 3.0: Social, Bilingual and Ready to Mingle, a professional development workshop for our chapter's commitment to advancing diversity in the PR and communications profession.

We hope to have done it again and that all of our attendees learned and were able to take in good information from our wonderful of presenters that can be applied for yourself, company, or cause !

On behalf of PRSA Miami and the Hispanic Market Committee, I want to thank all those that joined and especially our experts Jose Villa// @jrvilla from Sensis Agency and Sebastian Aroca @HispanicMarkets from Hispanic Market Advisors, Ann Marie Herrera from Fleishman-Hillard @FHHispania, Sarah Skerik from PR Newswire// and our sponsors Business Wire LatinoWire @BWLatinoWire, Fleishman-Hillard and PR Newswire @LatinoMarketing for their support and knowledge.  I enjoyed moderating the webinar and spending time with industry peers.

Here are some of the resources that have been provided by our speakers and sponsors that can help you on your way to improving your Spanish SEO knowledge, implementing and executing your next campaign!

Sarah Skerik - PR Newswire - Spanish SEO Webinar Speaker

SEO in Spanish Reaching US Hispanics Audiences Online - Sarah Skerik - PR Newswire

Jose Villa - Sensis Agency - Spanish SEO Webinar Speaker

Jose Villa - Sensis Agency - November 10, 2010 PRSA Spanish SEO Webinar Presentation

Sebastian Aroca - Hispanic Market Advisors - Spanish SEO Webinar Speaker

Sebastian Aroca - Hispanic Market Advisors November 10 2010 Spanish SEO Webinar Presentation

Ann Marie Herrera Fleishman-Hillard Spanish SEO Webinar Speaker

Spanish SEO Case Study for Telecomm Client - Ann Marie Herrera - Fleishman Hillard


COMING SOON: Spanish SEO Webinar Audio & Presentation (we need to edit...come back!)

Thank you Sponsors!!

Business Wire LatinoWire      Fleishman Hillard Logo       PR Newswire Logo


Additional Resources & Takeaways from Speakers:

5 Requirements for an Effective Spanish SEO Friendly Press Release
Hispanic SEM Search Engine Marketing Case Study for BuscaTuFranquicia

Spanish SEO Resources and Articles on Search Engine Optimization

Still confused between Hits, Pageviews, Impressions, and Visits? This article on may can clarify:

MediaPost Article 09/30/2010 by Sebastian Aroca, Hispanic Market Advisors: Look For Surge In Spanish SEO Demand
Blog Post 10/11/2010 by Sarah Skerik, PR Newswire: SEO en Español: Integrating SEO and PR to Reach the US Hispanic Audience


Sponsor Resources & Tools:

Business Wire LatinoWire Spanish SEO Press Release Distribution

Business Wire EON: Enhanced Online News Press Release Writing Tips for Reporters

Business Wire: Seven Traits of Highly Effective Press Releases

Hispanic PR Wire: Hispanic MEDIAbase - a Hispanic Media Database with over 5,000 US Hispanic media contacts

PR Newswire Hispanic Press Release Distribution and Outreach Packages

PR Newswire Hispanic Digital Network (HDN) - an online advertising network that targets Latinos online



Thank you for joining us and we look forward to your feedback for future webinars!


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PRSA Miami Presents: Maximizing Your Hispanic PR Initiatives through Spanish SEO: Reaching Latinos and Hispanics Online Webinar

Industry experts from Hispanic Market Advisors, Fleishman-Hillard, Sensis Agency and PR Newswire and will lead the one-hour interactive webinar on November 10

MIAMI - November 5, 2010 - There are close to 50 million Hispanics in the United States, and almost 30 million are Internet users. Also, Spanish is the third most used language online after English and Mandarin. To help marketers realize the potential of reaching Hispanics online, the Hispanic Marketing Committee of PRSA Miami will host a webinar to discuss best practices in Spanish SEO strategies targeting Hispanics online on November 10.

According to industry statistics and recent research, many Hispanics consume digital content in English, but now that more Spanish language content is available and accessible, understanding search behaviors-in either language-- is key to a strong digital strategy.

Join industry experts Jose Villa from Sensis Agency and Sebastian Aroca from Hispanic Market Advisors during this one-hour webinar, with examples of best practices presented by Ann Marie Herrera from Fleishman-Hillard and Sarah Skerik from PR Newswire. Silvia Prado from Logos PR will moderate.

Date: Wednesday November 10, 2010
Time: 2pm-3pm (EST) / 11am - noon Pacific Time
Cost: $15 PRSA Members / $25 Non-Members
Register Now

During the interactive one-hour webinar, participants will learn:

  • How to get better search engine results
  • How to choose which keywords to use in your content
  • 5 Steps for Effective Spanish SEO-friendly Press Releases

The webinar is sponsored by BusinessWire LatinoWire, Fleishman-Hillard and PR Newswire and is open to the public. Registration is required through PRSA Miami website. Space is limited to 100 attendees. A leave behind for SEO strategies in Spanish will be provided to attendees following the webinar. For more information about the event, contact or call Silvia Prado, 305-505-4793 or Maribel Ferrer, 305-933-9081.

Register for the webinar.

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The Greater Miami Chamber of Commerce Seeks RFPs for Public Relations Services

The Greater Miami Chamber of Commerce is currently soliciting proposals from public relations agencies to provide strategic counsel and media relations through the Chamber year-end of June 30, 2011. Details on the Greater Miami Chamber, its brand and the desired services the organization is seeking are available by email request to Lorraine Reigosa at [email protected].

If your agency is interested in being considered, please notify us on your intent to respond either via email to [email protected] or by telephone, 305-577-5420 by Nov. 10, 2010.

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