Meeting/Event Information

PRSA Miami Presents: The Making of AMPARO, Cocktail & Panel Discussion

December 12, 2019
6:00 PM - 8:00 PM

Bacardi Offices
2701 Le Jeune Road
Coral Gables, FL 33134

The Story of Rum, Exile and a Family
A 60-year old story. A family legacy. A stolen rum empire. These are the ingredients of AMPARO – an immersive theatre experience designed to tell a complicated story and build an emotional connection with HAVANA CLUB rum.

Join PRSA Miami for a panel event to learn how PR and marketing created buzz to deliver a 100% sold-out show over eight months. Dubbed “the hottest ticket in town” by People en Español, AMPARO was the winner of AdWeek’s 2019 Best Experiential Activation by a Spirits Brand. 

6:00-7:00PM - HAVANA CLUB Cocktails and light bites

7:00 - 8:00PM - Panel discussion with the minds behind AMPARO & Q&A

Panelists include: Chris Ha, Brand Manager for HAVANA CLUB; Michael Sheehan Account Director at TEAM Enterprises; David Naranjo, Managing Principle at RockOrange; and Vanessa Garcia, playwright of AMPARO. The panel will be moderated by Jessica Merz, Global Director of Corporate Communications for Bacardi, which produces the real HAVANA CLUB.

Haven’t’ seen the show? Here’s what you’re missing.

Complimentary garage parking available.
RSVP is Required- Limited Space


$0.00 PRSA Miami FREE Member Admission

$30.00 Non-Member Ticket

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