Meeting/Event Information

New Paradigms in Public Relations Measurement

July 19, 2011
11:30 AM - 1:00 PM

Florida International University, Biscayne Bay Campus
3000 N.E. 151 Street, Wolfe University Center (WUC), Room 155
North MIami, FL 33181

 

The debate about measurement and evaluation in public relations has been endless. If you are challenged to employ the best approaches to measuring social media, public relations, public affairs, media relations, internal communications or blogs, this session is for you. Join national expert on the field of public relations measurement Katie Delahaye Paine for this informative session. Ms. Paine will also be joined by local experts in the field Cynthia Evans, Latin America strategy director for MEC and research director for GroupM; Maribel Ferrer-Gil, senior vice president of Fleishman-Hillard; and Laura Sturaitis, executive vice president, Media Services and Product Strategy, BusinessWire.

Sponsored by:

 

A special reminder to bring your business cards for a chance to enter an onsite raffle sponsored by Business Wire to win signed copies of Katie Paine's "Measure What Matters."

More About Katie Delahaye Paine

Katie Delahaye Paine is the founder of KDPaine & Partners LLC a New Hampshire- based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies worldwide. She is the author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011) as well as the popular text book, Measuring Public Relationships (KDPaine & Partners 2007). She is also the publisher of the first blog (KDPaine.blogs.com) and the first newsletter (The Measurement Standard) dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.

 For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies and organizations including Raytheon, Dell, Adobe and SAS. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, universities, small businesses and government agencies.

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