Newsletter

October 2017 Print

Upcoming Events

Wednesday, Oct. 18: PRSA Miami & Fort Lauderdale Joint Mixer
6:00 - 8:30 p.m.
Frankey's Sports Bar, The Village at Gulfstream Park

Never has networking been so much fun! Members and friends of PRSA’s Miami and Greater Fort Lauderdale chapters will meet in the middle at Frankey's Sports Bar for yummy apps, signature cocktails and stimulating conversation. Not to mention exciting chances to win gift certificates to Adena Grill and Wine Bar and Frankey’s Sports Bar.

Thanks to a generous sponsorship by Frankey's Sports Bar, attendees will receive one free drink and various bar bites. There is no registration fee, though we ask that you register online in advance. We look forward to seeing you there!



Friday, Oct. 20: Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon
11:30 a.m. - 2:00 p.m.
Rusty Pelican
 

Join the Public Relations Society of America, Miami Chapter on Friday, October 20 as we celebrate the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon

We will honor community leaders and legends of our industry and acknowledge incredibly promising public relations students, who have earned scholarships in support of their education through their exceptional leadership and academic accomplishments. This year's award recipients are:

2017 Bill Adams PRSA Lifetime Achievement Award recipient: 
Fernando Figueredo, APR
Executive Director, Career and Talent Development Department, Florida International University 

2017 Royal Palm Award recipient: 
Harve Mogul
President Emeritus, United Way 

The PRSA Miami Chapter will also award $20,000 in scholarships to the next generation of public relations professionals pursuing a college education at the University of Miami, Florida International University, Florida Memorial University and Miami Dade College. This year's Scholarship Recipients are:  



Florida International 
Malaika Desrameaux
Meredith Marseille 

 

Florida Memorial University
Shieda Y. Castillo



Miami Dade College
Izabella Felpeto
Yaneth Imperatrice

 

University of Miami
Jiaying Li
Micaela Rooney

_______________________________ 

Event Schedule:
Friday, October 20, 2017
Registration and Silent Auction 11:30 a.m.
Luncheon and Awards Presentation 12:00 - 2:00 p.m. 

*A late fee of $10 will be added to tickets purchased after October 16, 2017 


SPECIAL THANK YOU TO OUR SPONSORS:

Presenting Sponsor:



Gold Sponsors:

         


                       
                               

 

Silver Sponsors:

 

                          

 

      

             

 

Proceeds benefit the Ev Clay/PRSA Miami Chapter Endowment Fund, established in 1985, which has awarded more than $215,000 in scholarships to 139 deserving students.

 

Back to top

Current PRSA National Promotions

PRSA's “Triple Play” membership promotion is underway now through November 30.  The Promo Code is FALL17.

When new members join PRSA at the $255 membership level between October 1 and November 30, they receive a complimentary Chapter membership**, a complimentary Section membership**, and the waived $65 initiation fee.

**RESTRICTIONS: If joining Counselors Academy, dues are $100 ($95 discount).  Chapter dues are covered up to $100. This offer is not available for Associate member types ($200 or less annual dues) and is not available to current or renewing members. Please click here for details.

 

Back to top

Let's Talk Ethics

Webinar On-Demand: 
Becoming a Truly Trusted Strategic Ethics Advisor: Building credibility, protecting reputations

Upcoming Event:
PRSA Miami & the Greater Miami Chamber of Commerce present
Navigating Ethics to Restore Trust and Improve Personal and Business Success

A seminar on truth and trust in communications

Thursday, Nov. 9
11:30 AM - 1:30 PM
Ryder Room, Hilton Hotel

  • $20.00 Member Meeting Ticket
  • $30.00 Guest Meeting Ticket
  • $20.00 GMCC (Greater Miami Chamber of Commerce) Members
  • $15.00 PRSSA - Student Rate

Register at prsamiami.org.

 

PRSA Miami Tackles Public Relations Ethics in the Age of Alternative Facts and Fake News  

Trust and ethics in the era of alternative facts and fake news was the focus of a spirited discussion hosted by PRSA Miami on May 10 with panelists from journalism, public relations and law. The panel was produced by Virgil Scudder, Rosemary Ravinal, Erika Mayor and Connie Crowther on behalf of the PRSA Miami Chapter. You may read a summary here, and view opening statements here.

Back to top

Member Spotlight

Meet PRSA Miami Member: Austin Langlois
Freelance Writer and PR Consultant
Digital Communications Co-Chair, PRSA Miami

Birthplace: Seoul Korea

What accomplishment are you most proud of? In a previous position I rebranded a town (Ada Village, Michigan) and was a speechwriter for the chairman of the U.S. Chamber of Commerce. 

Who is your role model? Martha Stewart. She's a savvy business woman and didn't let a huge public failure keep her from coming back stronger than ever. 

Favorite place in Miami: Sugar, at EAST

Favorite social media accounts to follow: @tacobell, @barackobama, @marthastewart

I support: The World Wildlife Fund and Heifer International 

Back to top

Kudos!

Congratulations are in order!


Society of Professional Journalists Honors PRSA Board Member

Virgil Scudder, received one of the three top awards for Magazine Commentary and Criticism from the Florida chapter of the Society of Professional Journalists at the 23rd Annual Sunshine State Awards Dinner at the University of Miami this July.

Scudder was recognized for the “In the C-Suite”columns that he wrote for the Public Relations Strategist. The “C-Suite” columns focused on communications challenges faced by top management of both large and small organizations, placing special emphasis on crisis management.  The pieces are available for reading and viewing on his website at www.virgilscudder.com/news.

Award-Winning Agency Continues Winning Streak

rbb Communications brought home a coveted Silver Anvil award for Hampton by Hilton’s U.S. Hispanic program in the Multicultural category. Additionally, Florida Power & Light Company's Manatee Lagoon was named a finalist in the Community Relations category.

Back to top

Let's Connect

For more information, visit www.prsamiami.org. Find us on Facebook at www.facebook.com/PRSAMiami and follow us on Twitter @PRSAMiami.

Is there something you'd like to see in our monthly newsletters or on social media? Send a note to [email protected].

Back to top

Classified Ads

2019-11-05:

PAID MARKETING INTERNSHIP
Miami, FL

Job Description: 
We are looking for an energetic and self-motivated intern to join our marketing team and provide creative ideas to help achieve our goals. If you’re an ambitious individual who wants to build a career in marketing and advertising, then we want to work with you. As a marketing intern, you will collaborate with our team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.

Who we are: 
Plantains Products Company was established in 1963 and is the parent company of the Chifles brand. We produce chips that offer a healthier alternative to salty, fatty and chemically enhanced snack foods. Our product line includes plantain chips of different flavors, tostones, cassava chips, pork rinds and cracklings, plantain shells, sticks and strips. 

The big task:
You will help us grow the business by building brand awareness and generating customer loyalty through print ad, social media, guerilla advertising, research, writing articles and organizing events. 

 Key Subtasks:
• Become a market expert, know customer needs and ensure our communication strategies are always on-brand to drive our vision.
• Uncover new market opportunities, media channels, products, and partnerships.
• Create marketing materials, story pitches, messaging guidelines, press releases, presentations, Q&As, and speeches.
• Assist in marketing and advertising promotional activities (e.g. social media, email, and guerilla campaigns).
• Support the marketing team in daily administrative tasks.
• Research and evaluate competitor marketing and digital content.
• Seek out media coverage, work with company spokespeople to prepare them for interviews and public appearances.
• Ensure all marketing activities are always on-brand.
• Allocate budgets, track results and refine accordingly.
• Perform market analysis and research on the latest trends.

Skills:
• Education in Marketing, Communications or similar field.
• Excellent verbal and communication skills.
• Knowledge of all distribution channels, including traditional, digital and guerrilla marketing.
• Must have a good understanding of Google Suite and Microsoft Office. Adobe Creative Suite a plus, but not required. 
• Analytical with an aptitude for managing details.
• Outstanding communication; able to articulate ideas clearly and enthusiastically.
• Engaging personality that blends well with a fast-paced, goal-driven environment.
• Highly motivated, flexible, collaborative team player with the ability to accept constructive criticism and implement change with a positive attitude. 

What you get: 
• This internship will help you acquire skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.
• This Internship will be for a full year.

 

2019-11-01:

PUBLIC RELATIONS ACCOUNT COORDINATOR

MAX BORGES AGENCY

Description

Our ideal candidate is someone who is extremely skilled in media and influencer relations. They truly understand how to tell the story of a brand and how to bring that story to life with a compelling communications strategy. This is a great opportunity for someone early in their career who’s looking to grow into our next great strategic communicator.

Whether you come in with years of experience or we train you from the ground up, Account Coordinators (AC) are executional specialists and fully competent in the agency's core services. Supporting multiple tech clients, day-to-day activities include media pitching, coordinating coverage with media, list building, strategy development, industry/competitor research, client communications, internal training, hit tracking and report preparation. Extremely skilled in crafting pitches, over-time AC's become recognized agency-wide for their ability to land quality coverage across a variety of media outlets. Early stage AC’s work in support roles on most accounts, but exposure to client communications on calls, emails and in-person is core to their development and will be a concentration from day one. As communication abilities strengthen, high-performing ACs will begin proactively taking lead on specified client initiatives, eventually directing their own clients, moving to the Account Executive position as they take more prominent roles on accounts. 

Cover Letter: Please include a cover letter detailing something interesting about yourself and/or career that we will not get from reading your resume. Doesn't need to be long, just specific to this position. It’s your opportunity to sell yourself, use it.

Some things to note about this role:

  • Key responsibility is to consistently produce results within our core services of media and influencer relations.
  • Coordinators are highly skilled at media facing communications including trade shows, media events, and pitches.
  • Coordinators are execution specialist, constantly reiterating their daily approach to become more efficient.
  • Always learning is key to the advancement of this role, be a student of client communications and strategy development, actively seeking out every opportunity to learn from agency senior team leads.

 

Some advice for how to be successful:

  • Take Initiative: Take action in the absence of specific direction, being creative, proactive and decisive.
  • Act Purposefully: Attack each hour with purpose and value impact above all else.
  • Be Transparent: Express yourself freely in a professional and constructive manner, and value that expression in others.
  • Inspire Accountability: Eagerly surface your own mistakes, learn from them and improve.

 

Some advice for how to be successful:

  • Take Initiative: Take action in the absence of specific direction, being creative, proactive and decisive.
  • Act Purposefully: Attack each hour with purpose and value impact above all else.
  • Be Transparent: Express yourself freely in a professional and constructive manner, and value that expression in others.
  • Inspire Accountability: Eagerly surface your own mistakes, learn from them and improve.

 

Other things we think would be cool if you could do:

  • Run a 5k in under 25 minutes
    • We have 2 or 3 people that can do this, but we have a couple Ironman athletes (including Max), a few marathoners and a mountain biker who does 80+ mile races. Lots of yogis too.
  • Solve a Rubik's cube in under a minute
    • We had an intern that could and it was mind-blowing.
  • Bowl a 300
    • She bowls a 290+....no big deal.
  • Climb Mt. Kilimanjaro
    • Our Director of Operations did this, only blacked-out from high altitude and oxygen deprivation once. Nailed it.
  • Be a world champion in anything
    • Youngest Yo-Yo World Champion in history worked with us for years.
  • Start your own business
    • Max did...and one guy owns his own photography business...the rest of us are working on it.
  • A snake shot (Foosball)
    • Google it. No spinning.

 

Requirements

  • Minimum 1 year of relevant PR or marketing experience, preferably in an agency setting
  • Understanding of brand storytelling and media and influencer relations strategies
  • Understanding of digital/new media marketing strategies
  • Expert in persuasive writing and verbal communication
  • Strong organizational and multitasking skills

 

Benefits

Work hard, play hard is slightly outdated and work life balance implies some sort of struggle to do one and not the other. We think work should be a fun, beneficial, and enjoyable part of your life and that your life should be a fun, beneficial, and enjoyable part of your work. We try our best to provide benefits that make this a reality, and the daily transition and integration of work & life as seamless as possible.

  • Unlimited Vacation
    • It's EXACTLY what it sounds like.
  • Flexibility
    • We believe the best work is done in person. Efficiency, teamwork and execution are all optimized with face-to-face communications. We also recognize our focus on results above all else, can be compromised by adherence to the traditional workday. So...while we work a 9:00 am - 6:00 pm day (Friday's off at 5:00 pm)...
    • We set you up with all the equipment you need to successfully work from home, because we recognize sometimes its more efficient and let’s be honest, sometimes you just need to.
    • We have 20+ baby humans in our extended family, needless to say we accommodate the hectic schedules of mom's and dad's. If you would like to speak to one of our new parents about their schedule, our maternity/paternity 
    • policy and new parent benefits, let us know.
  • Annual 3-day company cruise
    • It's EXACTLY what it sounds like.
  • Reimbursement for fitness-related races/events
    • You train and finish. We pay for it.
  • Free business books
    • You read it. We pay for it.
  • 100% company-paid medical and vision coverage for employees
  • Profit-sharing program for all benefits-eligible team members
  • Long-Term Incentive Plan
  • Cell phone data plan reimbursement
  • 401K with 50% company match, up to 4% of salary

 

CLICK HERE TO APPLY: https://apply.workable.com/max-borges-agency/j/22EA0C2003/ 

Contact: Matt Shumate, [email protected]

 

 

2019-11-01:

PUBLIC RELATIONS ACCOUNT EXECUTIVE

MAX BORGES AGENCY

Description

We are currently seeking a Public Relations Account Executive to lead accounts focused on media and influencer relations, thought leadership, and overall communications strategy. Account work may also include content strategy, creation and distribution, social management and strategy, as well as data-driven reporting & analysis. This is a great opportunity for someone with entry level experience, looking to grow their career and take on more responsibility in a PR / marketing role.

 

Account Executives are masters of execution and consistently deliver high quality results for a variety of clients. AE’s confidently interact with client contacts through email, calls and in-person meetings as needed. Workload management has its ups & downs, but AEs are able to navigate responsibilities on multiple clients with great success. As confidence increases, a satisfactory AE is lead day-to-day communicator on 3+ core service clients, handling execution, written and call communications, as well as reporting insights under direction of Account Supervisor or Account Director. Additionally, AEs regularly work in a specialist role as part of larger teams executing on the agency’s more integrated accounts. High performing AE’s show consistent performance across a variety of accounts and an ability to take fluctuations in workload with ease. Strong performers learn quickly, rarely make the same mistakes twice and instill confidence in senior team members. 

Cover Letter: Please include a cover letter detailing something interesting about yourself and/or career that we will not get from reading your resume. Doesn't need to be long, just specific to this position. It’s your opportunity to sell yourself, use it.

Some things to note about this role:

  • Key responsibility is to consistently produce results within our core services of media and influencer relations.
  • AE's are highly skilled at media facing communications including trade shows, media events, and pitches.
  • AE's are confident in all aspects of written and face-to-face client communications.
  • Successful AE's leverage personal experience and agency expertise to proactively lead their client's strategy and should be comfortable telling clients what they need to hear versus what they want to hear.
  • AE's are execution specialist, constantly reiterating their daily approach to become more efficient.
  • Always learning is key to the advancement of this role, be a student and participant of client communications and strategy development, actively seeking out every opportunity to learn from agency senior team leads.
  • The ability to clearly articulate how results produced coincide with client's goals / objectives, is highly valued and should be a focus as it is a common skill of team members that grow beyond the AE role.

 

Some advice for how to be successful:

  • Take Initiative: Take action in the absence of specific direction, being creative, proactive and decisive.
  • Act Purposefully: Attack each hour with purpose and value impact above all else.
  • Be Transparent: Express yourself freely in a professional and constructive manner, and value that expression in others.
  • Inspire Accountability: Eagerly surface your own mistakes, learn from them and improve.

 

Other things we think would be cool if you could do:

  • Run a 5k in under 25 minutes
    • We have 2 or 3 people that can do this, but we have a couple Ironman athletes (including Max), a few marathoners and a mountain biker who does 80+ mile races. Lots of yogis too.
  • Solve a Rubik's cube in under a minute
    • We had an intern that could and it was mind-blowing.
  • Bowl a 300
    • She bowls a 290+....no big deal.
  • Climb Mt. Kilimanjaro
    • Our Director of Operations did this, only blacked-out from high altitude and oxygen deprivation once. Nailed it.
  • Be a world champion in anything
    • Youngest Yo-Yo World Champion in history worked with us for years.
  • Start your own business
    • Max did...and one guy owns his own photography business...the rest of us are working on it.
  • A snake shot (Foosball)
    • Google it. No spinning.

 

Requirements

  • Minimum 2 years of relevant PR or marketing experience, preferably in an agency setting
  • Understanding of product launches, brand storytelling and media and influencer relations strategies
  • Understanding of digital/new media marketing strategies
  • Expert in persuasive writing and verbal communication
  • Strong organizational and multitasking skills

 

Benefits

Work hard, play hard is slightly outdated and work life balance implies some sort of struggle to do one and not the other. We think work should be a fun, beneficial, and enjoyable part of your life and that your life should be a fun, beneficial, and enjoyable part of your work. We try our best to provide benefits that make this a reality, and the daily transition and integration of work & life as seamless as possible.

  • Unlimited Vacation
    • It's EXACTLY what it sounds like.
  • Flexibility
    • We believe the best work is done in person. Efficiency, teamwork and execution are all optimized with face-to-face communications. We also recognize our focus on results above all else, can be compromised by adherence to the traditional workday. So...while we work a 9:00 am - 6:00 pm day (Friday's off at 5:00 pm)...
    • We set you up with all the equipment you need to successfully work from home, because we recognize sometimes its more efficient and lets be honest, sometimes you just need to.
    • We have 20+ baby humans in our extended family, needless to say we accommodate the hectic schedules of mom's and dad's. If you would like to speak to one of our new parents about their schedule, our maternity/paternity policy and new parent benefits, let us know.
  • Annual 3-day company cruise
    • It's EXACTLY what it sounds like.
  • Reimbursement for fitness-related races/events
    • You train and finish. We pay for it.
  • Free business books
    • You read it. We pay for it.
  • 100% company-paid medical and vision coverage for employees
  • Profit-sharing program for all benefits-eligible team members
  • Long-Term Incentive Plan
  • Cell phone data plan reimbursement
  • 401K with 50% company match, up to 4% of salary

 

CLICK HERE TO APPLY: https://apply.workable.com/max-borges-agency/j/303BCA9B5E/apply/

 

Contact: Matt Shumate -- [email protected]

2019-11-01:

MARKETING / PUBLIC RELATIONS ACCOUNT DIRECTOR

MAX BORGES AGENCY

Description

We are currently seeking a Marketing / Public Relations Account Director to lead accounts on media and influencer relations, thought leadership and overall communications strategy. Directors lead by example and are ultimately responsible for client retention, new business, strategy development, executing client programs, development of junior staff, and demonstrating a track record of high quality client service. Directors are expected to establish strong relationships with their clients through frequent high-value conversations and in-person meetings, offering counsel on matters related to the client, products, industry and competitive landscape. They have an acute understanding of navigating client relationships at all levels, team development and growth opportunities.

Directors are viewed as indispensable team members by clients and internally within the agency. They are great teachers and widely recognized and emulated as model account leads that consistently produce results across a variety of situations. While they have an expertise or two, they can adapt to almost any situation with great success. Attitude towards self and agency improvement is infectious and an inspiration to peers, direct reports and senior staff. Exemplary models of agency values, their behavior and actions are tone-setting internally and externally. No job is beneath them.

Cover Letter: Please include a cover letter detailing something interesting about yourself and/or career that we will not get from reading your resume. Doesn't need to be long, just specific to this position. It’s your opportunity to sell yourself, use it.

Some things to note about this role:

  • AD's are the lead decision maker on each account and influence / direct the team to drive results.
  • AD's are great mentors and managers, ultimately responsible for the happiness, career growth and performance of direct reports.
  • AD's are masters of agency processes and drive agency innovation with their feedback.
  • AD's take lead to create solutions when account challenges arise. If results are poor, they analyze the efforts to date and collaborate with the team to create new opportunities, pitch angles, strategies, etc. They do not sit idly by expecting others to solve the problem.
  • AD's hold tier 1 relationships that they can leverage at any time for their clients and are available to jump in at any moment to handle initiatives (pitching, list building, strategy, etc) as needed.
  • AD's have a high level of understanding of agency core services / strategies / tactics and are able to speak to clients and new business prospects from a place of expertise, experience and confidence.
  • No path is set in stone and there is no clear next step from the Director role that can be applied to every individual. High performing AD’s are future executives, managers of the agency and key to our constant evolution that keeps us outperforming the competition.
  • High performing AD’s are the type of leaders who, with the support of the agency's Executive Team, take initiative to build the role they want versus climb a ladder.
  •  

Some advice for how to be successful:

  • Take Initiative: Take action in the absence of specific direction, being creative, proactive and decisive.
  • Act Purposefully: Attack each hour with purpose and value impact above all else.
  • Be Transparent: Express yourself freely in a professional and constructive manner, and value that expression in others.
  • Inspire Accountability: Eagerly surface your own mistakes, learn from them and improve.

 

Other things we think would be cool if you could do:

  • Run a 5k in under 25 minutes
    • We have 2 or 3 people that can do this, but we have a couple Ironman athletes (including Max), a few marathoners and a mountain biker who does 80+ mile races. Lots of yogis too.
  • Solve a Rubik's cube in under a minute
    • We had an intern that could and it was mind-blowing.
  • Bowl a 300
    • She bowls a 290+....no big deal.
  • Climb Mt. Kilimanjaro
    • Our Director of Operations did this, only blacked-out from high altitude and oxygen deprivation once. Nailed it.
  • Be a world champion in anything
    • Youngest Yo-Yo World Champion in history worked with us for years.
  • Start your own business
    • Max did...and one guy owns his own photography business...the rest of us are working on it.
  • A snake shot (Foosball)
    • Google it. No spinning.

 

Requirements

  • Minimum 3 years of relevant PR or marketing experience, preferably in an agency setting
  • Understanding of product launches, brand storytelling, and media and influencer relations strategies
  • Understanding of digital/new media marketing strategies
  • Expert in persuasive writing and verbal communication
  • Strong organizational and multitasking skills

 

Benefits

Work hard, play hard is slightly outdated and work life balance implies some sort of struggle to do one and not the other. We think work should be a fun, beneficial, and enjoyable part of your life and that your life should be a fun, beneficial, and enjoyable part of your work. We try our best to provide benefits that make this a reality, and the daily transition and integration of work & life as seamless as possible.

  • Unlimited Vacation
    • It's EXACTLY what it sounds like.
  • Flexibility
    • We believe the best work is done in person. Efficiency, teamwork and execution are all optimized with face-to-face communications. We also recognize our focus on results above all else, can be compromised by adherence to the traditional workday. So...while we work a 9:00 am - 6:00 pm day (Friday's off at 5:00 pm)...
    • We set you up with all the equipment you need to successfully work from home, because we recognize sometimes its more efficient and lets be honest, sometimes you just need to.
    • We have 20+ baby humans in our extended family, needless to say we accommodate the hectic schedules of mom's and dad's. If you would like to speak to one of our new parents about their schedule, our maternity/paternity policy and new parent benefits, let us know.
  • Annual 3-day company cruise
    • It's EXACTLY what it sounds like.
  • Reimbursement for fitness-related races/events
    • You train and finish. We pay for it.
  • Free business books
    • You read it. We pay for it.
  • 100% company-paid medical and vision coverage for employees
  • Profit-sharing program for all benefits-eligible team members
  • Long-Term Incentive Plan
  • Cell phone data plan reimbursement
  • 401K with 50% company match, up to 4% of salary

 

CLICK HERE TO APPLY: https://apply.workable.com/max-borges-agency/j/07F517F917/apply/

Contact: Matt Shumate, [email protected]

 

2019-11-01:

PUBLIC RELATIONS ACCOUNT SUPERVISOR

MAX BORGES AGENCY

Description

We are currently seeking a Public Relations Account Supervisor to lead accounts on media and influencer relations, thought leadership and overall communications strategy. Account Supervisors are ultimately responsible for client retention, ensuring that the team is effectively developing strategy, executing client programs, meeting established goals and metrics, and demonstrating a track record of delivering high quality client service. Supervisors are expected to establish strong relationships with their clients through frequent high-value conversations and in-person meetings, offering strategic counsel on matters related to the client, products, industry and competitive landscape. They have an acute understanding of navigating client relationships at all levels, team development and growth opportunities. They are responsible for troubleshooting issues and challenges, while elevating issues to their Vice President as it relates to team performance, client happiness, and overall program success and execution.

Supervisors lead by example and continually improve or make suggestions to advance the way we operate. They are at the helm in development and execution of training, agency events, and all large initiatives rooted in agency growth, client services improvement, and career growth & development of junior staff.

Cover Letter: Please include a cover letter detailing something interesting about yourself and/or career that we will not get from reading your resume. Doesn't need to be long, just specific to this position. It’s your opportunity to sell yourself, use it. 

Some things to note about this role:

  • Supervisors are the most flexible role-players in the agency, able to shift focus from high level to entry level tasks as needed to best service accounts. Simply put, they step in and handle when no one else can.
  • Supervisors are experts in agency processes and share that expertise with junior staff.
  • Ultimately responsible for client retention, Supervisors are seasoned client leads. Daily client challenges rarely present them with something they have never encountered.
  • Ability to problem solve and thrive in the most challenging client situations is key to success.
  • Supervisors are knowledgeable across all agency services / strategies / tactics and are able to proactively recognize new challenges with clients and marry that with a potential agency solution.
  • Supervisors are pitchmasters and hold media relationships that they can leverage at any time for their clients.
  • Advancement in this role is heavily dependent on the ability to build deep client relationships and develop direct reports, leading by example, mentorship and hands on management.

 

Some advice for how to be successful:

  • Take Initiative: Take action in the absence of specific direction, being creative, proactive and decisive.
  • Act Purposefully: Attack each hour with purpose and value impact above all else.
  • Be Transparent: Express yourself freely in a professional and constructive manner, and value that expression in others.
  • Inspire Accountability: Eagerly surface your own mistakes, learn from them and improve.

 

Other things we think would be cool if you could do:

  • Run a 5k in under 25 minutes
    • We have 2 or 3 people that can do this, but we have a couple Ironman athletes (including Max), a few marathoners and a mountain biker who does 80+ mile races. Lots of yogis too.
  • Solve a Rubik's cube in under a minute
    • We had an intern that could and it was mind-blowing.
  • Bowl a 300
    • She bowls a 290+....no big deal.
  • Climb Mt. Kilimanjaro
    • Our Director of Operations did this, only blacked-out from high altitude and oxygen deprivation once. Nailed it.
  • Be a world champion in anything
    • Youngest Yo-Yo World Champion in history worked with us for years.
  • Start your own business
    • Max did...and one guy owns his own photography business...the rest of us are working on it.
  • A snake shot (Foosball)
    • Google it. No spinning.

 

Requirements

  • Minimum 3 years of relevant PR or marketing experience, preferably in an agency setting
  • Understanding of product launches, brand storytelling, and media and influencer relations strategies
  • Understanding of digital/new media marketing strategies
  • Expert in persuasive writing and verbal communication
  • Strong organizational and multitasking skills

 

Benefits

Work hard, play hard is slightly outdated and work life balance implies some sort of struggle to do one and not the other. We think work should be a fun, beneficial, and enjoyable part of your life and that your life should be a fun, beneficial, and enjoyable part of your work. We try our best to provide benefits that make this a reality, and the daily transition and integration of work & life as seamless as possible.

 

  • Unlimited Vacation
    • It's EXACTLY what it sounds like.
  • Flexibility
    • We believe the best work is done in person. Efficiency, teamwork and execution are all optimized with face-to-face communications. We also recognize our focus on results above all else, can be compromised by adherence to the traditional workday. So...while we work a 9:00 am - 6:00 pm day (Friday's off at 5:00 pm)...
    • We set you up with all the equipment you need to successfully work from home, because we recognize sometimes its more efficient and lets be honest, sometimes you just need to.
    • We have 20+ baby humans in our extended family, needless to say we accommodate the hectic schedules of mom's and dad's. If you would like to speak to one of our new parents about their schedule, our maternity/paternity policy and new parent benefits, let us know.
  • Annual 3-day company cruise
    • It's EXACTLY what it sounds like.
  • Reimbursement for fitness-related races/events
    • You train and finish. We pay for it.
  • Free business books
    • You read it. We pay for it.
  • 100% company-paid medical and vision coverage for employees
  • Profit-sharing program for all benefits-eligible team members
  • Long-Term Incentive Plan
  • Cell phone data plan reimbursement
  • 401K with 50% company match, up to 4% of salary
  •  

CLICK HERE TO APPLY: https://apply.workable.com/max-borges-agency/j/09DE32E90E/apply/

Contact: Matt Shumate, [email protected]

2019-11-01:

PUBLIC RELATIONS SENIOR ACCOUNT EXECUTIVE

MAX BORGES AGENCY

Description

We are currently seeking a Public Relations Senior Account Executive to lead accounts focused on media and influencer relations, thought leadership, and overall communications strategy. SAE's are responsible for providing senior level leadership to account teams, high level of daily customer service for clients and have a proven ability to execute and drive results in media and influencer relations. Account work can also include content strategy, creation and distribution, social management and strategy, as well as data-driven reporting & analysis.

Senior Account Executives are viewed by our day-to-day client contacts as part of their internal team and are the most knowledgeable on the media landscape and competitor performance as it relates to each of their clients. Widely recognized internally as media / influencer pitch-masters, capable of building and maintaining media relationships at the highest level. They are comfortable, calm and confident in all stressful client situations. SAE’s take lead on answering strategic questions, proactively providing suggestions, advice, and most importantly are comfortable telling clients what they might not want to hear in the most constructive, purposeful way. In addition to daily responsibilities, high performing SAE’s looking to grow into an Account Supervisor role, typically carve out an expertise that is sought out by other team members (vertical knowledge, service mastery, reporting guru, etc). Client work and driving results is where SAE’s live and thrive.

 

Cover Letter: Please include a cover letter detailing something interesting about yourself and/or career that we will not get from reading your resume. Doesn't need to be long, just specific to this position. It’s your opportunity to sell yourself, use it. 

 

Some things to note about this role:

  • SAE’s are focused on driving high quality results for their clients above all else.
  • High performers are confident communicators comfortable under the most stressful client facing situations including but not limited to, in-person meetings, performance related calls / meetings, etc.
  • SAE’s consistently produce high level client ready work. Require zero oversight on email pitches, daily client written communications and update / action item calls, and press materials rarely require multiple drafts.
  • The ability to provide insights and analysis consistently is key to growth at this role. SAE's are capable of expressing agency value as it relates to client’s PR and business objectives.
  • SAE’s are seasoned pros when it comes to daily PR related client questions including planning, timing, media targets, crowdfunding, agency services and capabilities.
  • SAE’s are sought out by junior staff for assistance, education and guidance.
  • SAE’s proactively articulate personal goals as it relates to career and daily role. They work with senior management to formulate goals and objectives that drive their personal growth within the agency.

 

Some advice for how to be successful:

  • Take Initiative: Take action in the absence of specific direction, being creative, proactive and decisive.
  • Act Purposefully: Attack each hour with purpose and value impact above all else.
  • Be Transparent: Express yourself freely in a professional and constructive manner, and value that expression in others.
  • Inspire Accountability: Eagerly surface your own mistakes, learn from them and improve.

 

Other things we think would be cool if you could do:

  • Run a 5k in under 25 minutes
    • We have 2 or 3 people that can do this, but we have a couple Ironman athletes (including Max), a few marathoners and a mountain biker who does 80+ mile races. Lots of yogis too.
  • Solve a Rubik's cube in under a minute
    • We had an intern that could and it was mind-blowing.
  • Bowl a 300
    • She bowls a 290+....no big deal.
  • Climb Mt. Kilimanjaro
    • Our Director of Operations did this, only blacked-out from high altitude and oxygen deprivation once. Nailed it.
  • Be a world champion in anything
    • Youngest Yo-Yo World Champion in history worked with us for years.
  • Start your own business
    • Max did...and one guy owns his own photography business...the rest of us are working on it.
  • A snake shot (Foosball)
    • Google it. No spinning.

 

Requirements

  • Minimum 3 years of relevant PR or marketing experience
  • Understanding of product launches, brand storytelling, and media and influencer relations strategies
  • Understanding of digital/new media marketing strategies
  • Expert in persuasive writing and verbal communication
  • Strong organizational and multitasking skills

 

Benefits

Work hard, play hard is slightly outdated and work life balance implies some sort of struggle to do one and not the other. We think work should be a fun, beneficial, and enjoyable part of your life and that your life should be a fun, beneficial, and enjoyable part of your work. We try our best to provide benefits that make this a reality, and the daily transition and integration of work & life as seamless as possible.

  • Unlimited Vacation
    • It's EXACTLY what it sounds like.
  • Flexibility
    • We believe the best work is done in person. Efficiency, teamwork and execution are all optimized with face-to-face communications. We also recognize our focus on results above all else, can be compromised by adherence to the traditional workday. So...while we work a 9:00 am - 6:00 pm day (Friday's off at 5:00 pm)...
    • We set you up with all the equipment you need to successfully work from home, because we recognize sometimes its more efficient and lets be honest, sometimes you just need to.
    • We have 20+ baby humans in our extended family, needless to say we accommodate the hectic schedules of mom's and dad's. If you would like to speak to one of our new parents about their schedule, our maternity/paternity policy and new parent benefits, let us know.
  • Annual 3-day company cruise
    • It's EXACTLY what it sounds like.
  • Reimbursement for fitness-related races/events
    • You train and finish. We pay for it.
  • Free business books
    • You read it. We pay for it.
  • 100% company-paid medical and vision coverage for employees
  • Profit-sharing program for all benefits-eligible team members
  • Long-Term Incentive Plan
  • Cell phone data plan reimbursement
  • 401K with 50% company match, up to 4% of salary

 

CLICK HERE TO APPLY: https://apply.workable.com/max-borges-agency/j/61AD3CDBE0/apply/

Contact: Matt Shumate, [email protected]

2019-10-29:

The University of St. Augustine for Health Sciences is seeking P.R. support from an experienced PR professional in the Miami area. The university, which was founded in 1979 in St. Augustine, Florida, is a for-profit, private university offering graduate-level programs in physical therapy, occupational therapy, speech-language pathology, nursing, and health care administration. The university has 5 locations (St. Augustine, Miami, Austin, Dallas and San Marcos, California), and the scope of work for this project will be only to support the Florida campuses (Miami and St. Augustine) by working with Joe Cockrell, the Executive Director of Communications and Media Relations. He is based in California, so most of the communication will be virtual, with occasional on-campus meetings. Requesting proposals by November 14.

The desired one-year contract will encompass:

  • Proactive media relations to garner earned media placements in Florida (Miami, Orlando, Jacksonville/St. Augustine) in support of the university’s reputation-building plan
  • On-site media relations for any broadcast news coverage
  • Story mining sessions with faculty and staff at the Miami and St. Augustine campuses (2-3 per year)
  • Conducting interviews to draft feature articles/blogs about students, faculty and staff
  • A weekly 30-minute status update call
  • Assist with crisis or emergency communications if needed

 

Contact: Joe Cockrell [email protected] (443) 220-1398 cell

About the University of St. Augustine for Health Sciences

Brand Positioning Statement

We believe that progress in our communities starts with healthy people. That is why we are dedicated to educating passionate health care professionals who will be leaders in their fields. Our vision is to be the nation’s leading, comprehensive health sciences university. USAHS is uniquely positioned to deliver value to the community that traditional universities cannot accomplish on their own. Our growth is in response to the demands of an aging population (Baby Boomers) who need access to more individualized health care from practitioners with advanced training. USAHS is part of the solution necessary to fill the widening gaps in health care as the demand grows. More than 250,000 of the new jobs forecasted by the U.S. Bureau of Labor Statistics by the year 2026 will come from the health care disciplines that USAHS offers. 

Value proposition

Students choose the University of St. Augustine for Health Sciences because we prepare them for successful, rewarding careers in health care through our commitment to hands-on learning, clinical preparation, academic excellence, and innovation. USAHS is distinguished by our health sciences heritage, stellar faculty, and our accelerated and flexible instructional delivery models.

We seek to enroll students of exceptional quality who want to be part of an authentic academic community where students, faculty and staff share a passionate commitment to advancing patient care and the health sciences fields.

Our accredited graduate programs are rigorous and challenging, with robust support services to ensure strong student outcomes. At the University of St. Augustine for Health Sciences, 96% of students graduate within three years.

Health Sciences Heritage

Since our founding in 1979, the University of St. Augustine for Health Sciences has remained solely committed to graduate-level health sciences education. That singular focus has allowed us to thrive as a national leader and become the nation’s largest graduate university in the rehabilitative sciences sector.

Expert Faculty

Our faculty are more than just instructors – they are licensed health care practitioners, researchers, advocates for their professions, and role models for students. We are fortunate to have excellent professors who value student-faculty collaboration in the classroom and beyond, which enhances learning and the student experience at the University of St. Augustine for Health Sciences.

Academic Excellence and Innovation

Our graduates are highly valued by employers because of the university’s reputation for excellence and professionalism.

We prepare our graduates to be compassionate as well as highly capable patient-centered practitioners. We value innovation as the elevation of ourselves to go above and beyond what is expected for every favorable outcome, and we aim to empower our students, alumni and employees to be leaders.

We promote the importance of innovation as central to a modern health sciences education through the Centers for Innovative Clinical Practice (CICP), which are hubs of technology at each campus location that provide students with a world-class simulation experience.

Advocacy and Social Responsibility

Our community footprint fosters the holistic development of students through service learning, a hallmark of the student experience at University of St. Augustine for Health Sciences.  It benefits both students and the community by cultivating a deeper understanding of themselves through critical thinking, problem solving, leadership, decision making and collaboration.

Beyond our university campuses we seek to be an active contributor, leading and collaborating in opportunities to provide patient care, educate, serve and share with our local communities and professional associations.

University of St. Augustine for Health Sciences is a Certified B Corporation® joining a global movement of people using business as a force for good.

2019-10-28:

Pinzur Communications (www.pinzurpr.com), a dynamic South Florida based boutique PR agency, is growing. We seek an energetic, full-time bilingual communications specialist to assist with exciting hospitality and lifestyle clients. Applicant must possess excellent communication and writing skills, demonstrate creativity, be deadline and detail-oriented, organized and self-motivated.

Responsibilities include:

Participate in agency brainstorming sessions
Collaborate with agency president to develop communications plans, influencer marketing campaigns and strategies, as wells as execute plans
Draft creative press releases, media pitches, press statements and other relevant materials
Pitch local, national and international media, as well as conduct follow-up
Respond to media in a timely manner with photos, video, press materials, story ideas and any other requested materials
Create media interview preparation materials including talking points
Assist with media training spokesperson(s) for press opportunities
Oversee interviews and press opportunities, such as TV segments, media interviews, etc.
Help greet journalists for secured media opportunities
Secure influencers to support various influencer marketing programs
Help serve as a liaison between agency and clients
Research awards opportunities and draft nominations
Gather editorial calendars on an annual basis and determine best fit for clients
Assist with securing partnerships and influencers on behalf of clients
Help build and manage media lists

 

Excellent learning opportunity! Candidate must have 2 to 4 years’ experience in Journalism, Public Relations or Communications. Applicants should have strong writing skills, as well as a solid understanding of social media. Occasional nights and weekends. Must be proficient with Microsoft Office applications. Bilingual in English and Spanish. Compensation

Compensation: commensurate with experience

Contact: [email protected] No phone calls, please.

2019-10-28:

 

2019-10-28:

2019-09-13:

PropertyForce is seeking an unpaid Social Media Intern for our Hallandale Beach, FL headquarters. PropertyForce is a Real Estate Investment firm, specializing in the use of advanced technology, marketing and sales solutions to acquire and sell investment properties across the US. PropertyForce has been disrupting the Real Estate industry for over 10 years. We operate in an entrepreneurial start-up culture and thrive on challenging the status quo.

Below is a description written in the first person of the type individual we are looking to add to our team –

  • I am a dynamic thinking team player that takes pride in my work and I am a future Marketing leader. I am learning different facets of marketing in a school setting and want to gain professional experience in an exciting entrepreneurial company. 

 

  • I love being on a team but I am also self-motivated and can work independently with little supervision. I enjoy new challenges and I am a very reliable individual. I want to gain experience and learn in an environment that is fast-paced and entrepreneurial.

 

RESPONSIBILITIES

  • Assist in developing editorial and social media content calendar
  • Support day-to-day management of social interactions on behalf of the company
  • Manage content calendars, and posting dates/times
  • Identify key hashtags and topics to leverage for content strategy
  • Assist with proofing written materials for style, grammar, etc.
  • Monitor news stories focused on company brands, and main competitors
  • Support the creation of visual and graphic content/assets for various social platforms
  • Research, fact check and collect data for multiple projects
  • Participate in brainstorming and strategy sessions
  • Assist in creating comprehensive social media reports for all brands

 

INTERN LEARNING OBJECTIVES

  • Industry-driven knowledge and understanding
  • Written, oral and visual communication knowledge and application proficiency for public relations and digital marketing purposes
  • Critical thinking, problem-solving, and decision-making skills
  • Research knowledge and application proficiency
  • Strategic planning knowledge and application for communications purposes

 

The intern will report to, and be mentored by, the Manager of Public Relations. The intern will also work closely and be mentored by the Senior Manager of Digital Marketing, and the VP of Marketing.

This is an UNPAID internship opportunity with flexibility around scheduling and ability to count towards college credit, if needed.

To apply, click here: https://careers.hireology.com/propertyforce/327899/description

 

 

2019-09-13:

Public Relations Account Executive

Requirements are as follows:

Perform a wide range of duties including execution of media strategy, assistance in development of client programs, and media relations. Serve as key liaison between client team and agency, building relationships and business opportunities in the process:

  • More than two years of experience in Public Relations including event coordination
  • Excellent bilingual written and verbal communications skills
  • Capability to understand and address client/brand needs
  • Ability to manage more than two account and its respective brand teams and account executives
  • Exceptional and strong relationship with the Hispanic media
  • Strong and close relations with the Hispanic Blogger/Vlogger community and influencers
  • Knowledge of PR platforms, distribution and search tools
  • Think strategically and creatively
  • Goal-oriented and highly motivated individual
  • Ability to work with other departments and agencies
  • Knowledge of social media platforms
  • Ability to multi-task
  • Excellent people skills and attention to detail
  • Positive attitude and strong work ethic
  • Motivated and high energy to keep up with agency’s  fast-paced workplace
  • Desire to grow within the company and develop lasting relationships

 

Responsibilities:

  • Report to Account Manager
  • Planning, development and implementation of yearly 360 campaigns for current clients
  • Present yearly plans and results to assigned clients
  • Maintain a close and neat relationship with client and brand teams
  • Serve as day-to-day liaison with clients to ensure successful and timely completion of projects
  • Interface with management to ass’s PR needs, determine goals and establish annual budgets
  • Manage and lead assigned projects, providing successful results
  • Help drive expansion for the assigned accounts
  • Help achieve company/client goals via strategic assigned efforts
  • Handle daily relationships with talent and ambassadors
  • Create and establish strong relations with Hispanic media and the influencer community leading to constant and positive coverage
  • Coordinate interviews and opportunities to communicate client key messages
  • Develop scripts and talking points for spokespeople
  • Develop and distribution of communications for assigned clients
  • Develop and follow timelines and deadlines
  • Distribute strategic mailings
  • Lead weekly status conference calls
  • Create PR SOWs, agendas, reports, fact sheets and report results/coverage
  • Adapt and translate materials for assigned clients
  • Develop, manage and activate social media campaigns
  • Maintain ongoing budgets

2019-09-13:

Public Relations Sr. Account Executive

Requirements:

Perform a wide range of duties including execution of media strategy; assistance in development of client programs, and media relations. Serve as key liaison between client team and agency, building relationships and business opportunities in the process:

  • More than four to five years of experience in Public Relations including event coordination
  • Excellent bilingual written and verbal communications skills
  • Capability to understand and address client/brand needs
  • Ability to manage more than two accounts and its respective brand teams and account executives
  • Exceptional and strong relationship with the Hispanic media
  • Strong and close relations with the Hispanic Blogger/Vlogger community and influencers
  • Knowledge of PR platforms, distribution and search tools
  • Think strategically and creatively
  • Goal oriented and highly motivated individual
  • Ability to work with other departments and agencies
  • Knowledge of social media platforms
  • Ability to multi-task
  • Excellent people skills and attention to detail
  • Positive attitude and strong work ethic
  • Motivated and high energy to keep up with agency’s high demand, fast-paced workplace
  • Desire to grow within company and develop lasting relationships

 

Responsibilities:

  • Report to Account Manager
  • Planning, development and implementation of yearly 360 campaigns for current clients
  • Present yearly plans and results to assigned clients
  • Maintain a close and neat relationship with client and brand teams
  • Serve as day-to-day liaison with clients to ensure successful and timely completion of projects
  • Interface with management to asses PR needs, determine goals and establish annual budgets
  • Manage and lead assigned projects, providing successful results
  • Help drive expansion for the assigned accounts
  • Help achieve company/client goals via strategic assigned efforts
  • Handle daily relationships with talent and ambassadors
  • Create and establish strong relations with Hispanic media and the influencer community leading to constant and positive coverage
  • Coordinate interviews and opportunities to communicate client key messages
  • Develop scripts and talking points for spokespeople
  • Develop and distribution of communications for assigned clients
  • Develop and follow timelines and deadlines
  • Distribute strategic mailings
  • Lead weekly status conference calls
  • Create PR SOWs, agendas, reports, fact sheets and report results/coverage
  • Adapt and translate materials for assigned clients
  • Develop, manage and activate social media campaigns
  • Maintain ongoing budgets
  • Meet internal and administrative-related deadlines

 

Back to top