October 2017 Print

Upcoming Events

Wednesday, Oct. 18: PRSA Miami & Fort Lauderdale Joint Mixer
6:00 - 8:30 p.m.
Frankey's Sports Bar, The Village at Gulfstream Park

Never has networking been so much fun! Members and friends of PRSA’s Miami and Greater Fort Lauderdale chapters will meet in the middle at Frankey's Sports Bar for yummy apps, signature cocktails and stimulating conversation. Not to mention exciting chances to win gift certificates to Adena Grill and Wine Bar and Frankey’s Sports Bar.

Thanks to a generous sponsorship by Frankey's Sports Bar, attendees will receive one free drink and various bar bites. There is no registration fee, though we ask that you register online in advance. We look forward to seeing you there!

Friday, Oct. 20: Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon
11:30 a.m. - 2:00 p.m.
Rusty Pelican

Join the Public Relations Society of America, Miami Chapter on Friday, October 20 as we celebrate the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon

We will honor community leaders and legends of our industry and acknowledge incredibly promising public relations students, who have earned scholarships in support of their education through their exceptional leadership and academic accomplishments. This year's award recipients are:

2017 Bill Adams PRSA Lifetime Achievement Award recipient: 
Fernando Figueredo, APR
Executive Director, Career and Talent Development Department, Florida International University 

2017 Royal Palm Award recipient: 
Harve Mogul
President Emeritus, United Way 

The PRSA Miami Chapter will also award $20,000 in scholarships to the next generation of public relations professionals pursuing a college education at the University of Miami, Florida International University, Florida Memorial University and Miami Dade College. This year's Scholarship Recipients are:  

Florida International 
Malaika Desrameaux
Meredith Marseille 


Florida Memorial University
Shieda Y. Castillo

Miami Dade College
Izabella Felpeto
Yaneth Imperatrice


University of Miami
Jiaying Li
Micaela Rooney


Event Schedule:
Friday, October 20, 2017
Registration and Silent Auction 11:30 a.m.
Luncheon and Awards Presentation 12:00 - 2:00 p.m. 

*A late fee of $10 will be added to tickets purchased after October 16, 2017 


Presenting Sponsor:

Gold Sponsors:




Silver Sponsors:







Proceeds benefit the Ev Clay/PRSA Miami Chapter Endowment Fund, established in 1985, which has awarded more than $215,000 in scholarships to 139 deserving students.


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Current PRSA National Promotions

PRSA's “Triple Play” membership promotion is underway now through November 30.  The Promo Code is FALL17.

When new members join PRSA at the $255 membership level between October 1 and November 30, they receive a complimentary Chapter membership**, a complimentary Section membership**, and the waived $65 initiation fee.

**RESTRICTIONS: If joining Counselors Academy, dues are $100 ($95 discount).  Chapter dues are covered up to $100. This offer is not available for Associate member types ($200 or less annual dues) and is not available to current or renewing members. Please click here for details.


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Let's Talk Ethics

Webinar On-Demand: 
Becoming a Truly Trusted Strategic Ethics Advisor: Building credibility, protecting reputations

Upcoming Event:
PRSA Miami & the Greater Miami Chamber of Commerce present
Navigating Ethics to Restore Trust and Improve Personal and Business Success

A seminar on truth and trust in communications

Thursday, Nov. 9
11:30 AM - 1:30 PM
Ryder Room, Hilton Hotel

  • $20.00 Member Meeting Ticket
  • $30.00 Guest Meeting Ticket
  • $20.00 GMCC (Greater Miami Chamber of Commerce) Members
  • $15.00 PRSSA - Student Rate

Register at


PRSA Miami Tackles Public Relations Ethics in the Age of Alternative Facts and Fake News  

Trust and ethics in the era of alternative facts and fake news was the focus of a spirited discussion hosted by PRSA Miami on May 10 with panelists from journalism, public relations and law. The panel was produced by Virgil Scudder, Rosemary Ravinal, Erika Mayor and Connie Crowther on behalf of the PRSA Miami Chapter. You may read a summary here, and view opening statements here.

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Member Spotlight

Meet PRSA Miami Member: Austin Langlois
Freelance Writer and PR Consultant
Digital Communications Co-Chair, PRSA Miami

Birthplace: Seoul Korea

What accomplishment are you most proud of? In a previous position I rebranded a town (Ada Village, Michigan) and was a speechwriter for the chairman of the U.S. Chamber of Commerce. 

Who is your role model? Martha Stewart. She's a savvy business woman and didn't let a huge public failure keep her from coming back stronger than ever. 

Favorite place in Miami: Sugar, at EAST

Favorite social media accounts to follow: @tacobell, @barackobama, @marthastewart

I support: The World Wildlife Fund and Heifer International 

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Congratulations are in order!

Society of Professional Journalists Honors PRSA Board Member

Virgil Scudder, received one of the three top awards for Magazine Commentary and Criticism from the Florida chapter of the Society of Professional Journalists at the 23rd Annual Sunshine State Awards Dinner at the University of Miami this July.

Scudder was recognized for the “In the C-Suite”columns that he wrote for the Public Relations Strategist. The “C-Suite” columns focused on communications challenges faced by top management of both large and small organizations, placing special emphasis on crisis management.  The pieces are available for reading and viewing on his website at

Award-Winning Agency Continues Winning Streak

rbb Communications brought home a coveted Silver Anvil award for Hampton by Hilton’s U.S. Hispanic program in the Multicultural category. Additionally, Florida Power & Light Company's Manatee Lagoon was named a finalist in the Community Relations category.

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Let's Connect

For more information, visit Find us on Facebook at and follow us on Twitter @PRSAMiami.

Is there something you'd like to see in our monthly newsletters or on social media? Send a note to [email protected].

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Classified Ads


Santa Cruz Communications: Spring Internship

10-15hr/week – Academic credit only.

Santa Cruz Communications, a leading independent communications firm, is looking for a Public Relations Intern to provide support to our group of professionals based in Miami and Los Angeles. This is an opportunity to work remotely and learn first-hand from PR professionals with over 25 years of experience.


  • Draft PR materials such as press releases, bios and pitch letters.
  • Conduct media pitching via phone and email.
  • Conduct follow-up via phone and email with clients and other stakeholders, as needed.
  • Create engaging social media content across various channels, including monthly calendars and graphics. Manage posting on social media management platforms.
  • Conduct research of media and editorial calendars. Create editorial calendars and target media lists.
  • Conduct media monitoring. Develop clip reports.
  • Attend weekly staff meetings.
  • Provide general support to team including, proofreading documents, assisting with client monthly reports, researching industry trends, and others.


  • Junior, senior or graduate-level students in the Communications, Public Relations or Journalism fields.
  • Excellent writing skills.
  • Bilingual a plus, but not required.
  • Fast learner, team player and self-efficient.
  • Knowledge of Microsoft Office. Basics skills on Canva and Hootsuite, desirable.


About Santa Cruz Communications

With 19 years in the market, SCC is a leading independent communications firm driven to deliver solutions for companies seeking to engage with their target audiences, be it in the General Market or U.S. Hispanic, in English and/or Spanish. Our passionate team of highly experienced and creative bilingual and bicultural professionals is based in Miami and L.A., spanning across time zones to cover all major U.S. markets. Strategy and creativity are our strength. We develop and implement compelling campaigns that impact clients’ business goals, with engaging content that tells your story and connects with your target audience across various channels. We boast a proven track record for developing PR campaigns for clients in a variety of industries including entertainment, education, lifestyle, environment, and more.  For more information, visit:

Please send resume and cover letter to: Danixa Lopez, Senior Director at danixa (at)



Job title: Marketing and communications Intern

Mission of the Organization:
To be a relentless force for a world of longer, healthier lives.

Job brief:
The American Heart Association is looking for a communications intern to support the Miami/ft Lauderdale area communications director for 25 hours per week. This position will support South Florida market. Responsibilities include but are not limited to developing and executing strategic public relations and social media campaigns; cultivating communications and marketing relationships; executing strategies and deliverables in support of American Heart Association fundraising efforts, educational programs, and awareness campaigns; and acting as the Florida team lead for government relations.

Internship Description
- Work on social media execution and strategies- paid/ non-paid promotions & posts (everyday)
- Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
- Work with development team to determine budget for sponsored posts
- Assist with updating social media promotional schedule
- Fully support company’s PR strategy and execute it in different phases
- Create and curate engaging content for social media and earned media opportunities
- Communicate and build relationships with current or prospect clients
- Assist in administrative duties
- Build and update media lists and databases
- Schedule, coordinate and attend various events
- Perform research and market analysis activities
- Support the marketing team in daily administrative tasks
- Prepare promotional presentations
- Help distribute marketing materials
- Help organize marketing events

Report to:
Elizabeth Nickerson- Director of Marketing and Communications

[email protected]

Locations: Virtual/remote
Main Office - 4000 Hollywood Blvd Ste 170-N; internship is remote

Skills Required
Marketing Knowledge; Basic computer skill in Word, Excel, and PowerPoint.

25 hours per week or as needed based on Internship needs

About the Organization:
• The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. Founded by six cardiologists in 1924, our organization now includes more than 40 million volunteers and supporters. Our mission is “To be a relentless force for a world of longer, healthier lives.”
• We improve the health of Americans in a variety of ways. We’re the nation’s leader in CPR education and training. We help people understand the importance of healthy lifestyle choices. We provide science-based treatment guidelines for healthcare professionals to help them give quality care to their patients. We educate lawmakers, policymakers and the public as we advocate for changes to protect and improve the health of our communities. We also work with diverse partners from many sectors to build a culture of health for all.
• Our volunteer experts select the scientific research most worthy of funding — with great results. Thanks to our generous donors, we have invested more than $4 billion in research, more than any organization outside the federal government. We have funded 13 Nobel Prize winners and many lifesaving research advances such as the first artificial heart valve, cholesterol-lowering drugs, heart transplantation and CPR techniques.
• But heart disease is still the No. 1 killer of Americans and worldwide, and stroke is a leading cause of disability and the No. 5 killer in America, and the No. 2 killer globally. I hope that after this presentation you’ll see the impact you can make and join in the fight to improve health and save lives.

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