Newsletter

October 2017 Print

Upcoming Events

Wednesday, Oct. 18: PRSA Miami & Fort Lauderdale Joint Mixer
6:00 - 8:30 p.m.
Frankey's Sports Bar, The Village at Gulfstream Park

Never has networking been so much fun! Members and friends of PRSA’s Miami and Greater Fort Lauderdale chapters will meet in the middle at Frankey's Sports Bar for yummy apps, signature cocktails and stimulating conversation. Not to mention exciting chances to win gift certificates to Adena Grill and Wine Bar and Frankey’s Sports Bar.

Thanks to a generous sponsorship by Frankey's Sports Bar, attendees will receive one free drink and various bar bites. There is no registration fee, though we ask that you register online in advance. We look forward to seeing you there!



Friday, Oct. 20: Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon
11:30 a.m. - 2:00 p.m.
Rusty Pelican
 

Join the Public Relations Society of America, Miami Chapter on Friday, October 20 as we celebrate the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon

We will honor community leaders and legends of our industry and acknowledge incredibly promising public relations students, who have earned scholarships in support of their education through their exceptional leadership and academic accomplishments. This year's award recipients are:

2017 Bill Adams PRSA Lifetime Achievement Award recipient: 
Fernando Figueredo, APR
Executive Director, Career and Talent Development Department, Florida International University 

2017 Royal Palm Award recipient: 
Harve Mogul
President Emeritus, United Way 

The PRSA Miami Chapter will also award $20,000 in scholarships to the next generation of public relations professionals pursuing a college education at the University of Miami, Florida International University, Florida Memorial University and Miami Dade College. This year's Scholarship Recipients are:  



Florida International 
Malaika Desrameaux
Meredith Marseille 

 

Florida Memorial University
Shieda Y. Castillo



Miami Dade College
Izabella Felpeto
Yaneth Imperatrice

 

University of Miami
Jiaying Li
Micaela Rooney

_______________________________ 

Event Schedule:
Friday, October 20, 2017
Registration and Silent Auction 11:30 a.m.
Luncheon and Awards Presentation 12:00 - 2:00 p.m. 

*A late fee of $10 will be added to tickets purchased after October 16, 2017 


SPECIAL THANK YOU TO OUR SPONSORS:

Presenting Sponsor:



Gold Sponsors:

         


                       
                               

 

Silver Sponsors:

 

                          

 

      

             

 

Proceeds benefit the Ev Clay/PRSA Miami Chapter Endowment Fund, established in 1985, which has awarded more than $215,000 in scholarships to 139 deserving students.

 

Back to top

Current PRSA National Promotions

PRSA's “Triple Play” membership promotion is underway now through November 30.  The Promo Code is FALL17.

When new members join PRSA at the $255 membership level between October 1 and November 30, they receive a complimentary Chapter membership**, a complimentary Section membership**, and the waived $65 initiation fee.

**RESTRICTIONS: If joining Counselors Academy, dues are $100 ($95 discount).  Chapter dues are covered up to $100. This offer is not available for Associate member types ($200 or less annual dues) and is not available to current or renewing members. Please click here for details.

 

Back to top

Let's Talk Ethics

Webinar On-Demand: 
Becoming a Truly Trusted Strategic Ethics Advisor: Building credibility, protecting reputations

Upcoming Event:
PRSA Miami & the Greater Miami Chamber of Commerce present
Navigating Ethics to Restore Trust and Improve Personal and Business Success

A seminar on truth and trust in communications

Thursday, Nov. 9
11:30 AM - 1:30 PM
Ryder Room, Hilton Hotel

  • $20.00 Member Meeting Ticket
  • $30.00 Guest Meeting Ticket
  • $20.00 GMCC (Greater Miami Chamber of Commerce) Members
  • $15.00 PRSSA - Student Rate

Register at prsamiami.org.

 

PRSA Miami Tackles Public Relations Ethics in the Age of Alternative Facts and Fake News  

Trust and ethics in the era of alternative facts and fake news was the focus of a spirited discussion hosted by PRSA Miami on May 10 with panelists from journalism, public relations and law. The panel was produced by Virgil Scudder, Rosemary Ravinal, Erika Mayor and Connie Crowther on behalf of the PRSA Miami Chapter. You may read a summary here, and view opening statements here.

Back to top

Member Spotlight

Meet PRSA Miami Member: Austin Langlois
Freelance Writer and PR Consultant
Digital Communications Co-Chair, PRSA Miami

Birthplace: Seoul Korea

What accomplishment are you most proud of? In a previous position I rebranded a town (Ada Village, Michigan) and was a speechwriter for the chairman of the U.S. Chamber of Commerce. 

Who is your role model? Martha Stewart. She's a savvy business woman and didn't let a huge public failure keep her from coming back stronger than ever. 

Favorite place in Miami: Sugar, at EAST

Favorite social media accounts to follow: @tacobell, @barackobama, @marthastewart

I support: The World Wildlife Fund and Heifer International 

Back to top

Kudos!

Congratulations are in order!


Society of Professional Journalists Honors PRSA Board Member

Virgil Scudder, received one of the three top awards for Magazine Commentary and Criticism from the Florida chapter of the Society of Professional Journalists at the 23rd Annual Sunshine State Awards Dinner at the University of Miami this July.

Scudder was recognized for the “In the C-Suite”columns that he wrote for the Public Relations Strategist. The “C-Suite” columns focused on communications challenges faced by top management of both large and small organizations, placing special emphasis on crisis management.  The pieces are available for reading and viewing on his website at www.virgilscudder.com/news.

Award-Winning Agency Continues Winning Streak

rbb Communications brought home a coveted Silver Anvil award for Hampton by Hilton’s U.S. Hispanic program in the Multicultural category. Additionally, Florida Power & Light Company's Manatee Lagoon was named a finalist in the Community Relations category.

Back to top

Let's Connect

For more information, visit www.prsamiami.org. Find us on Facebook at www.facebook.com/PRSAMiami and follow us on Twitter @PRSAMiami.

Is there something you'd like to see in our monthly newsletters or on social media? Send a note to [email protected].

Back to top

Classified Ads

2019-09-13:

PropertyForce is seeking an unpaid Social Media Intern for our Hallandale Beach, FL headquarters. PropertyForce is a Real Estate Investment firm, specializing in the use of advanced technology, marketing and sales solutions to acquire and sell investment properties across the US. PropertyForce has been disrupting the Real Estate industry for over 10 years. We operate in an entrepreneurial start-up culture and thrive on challenging the status quo.

Below is a description written in the first person of the type individual we are looking to add to our team –

  • I am a dynamic thinking team player that takes pride in my work and I am a future Marketing leader. I am learning different facets of marketing in a school setting and want to gain professional experience in an exciting entrepreneurial company. 

 

  • I love being on a team but I am also self-motivated and can work independently with little supervision. I enjoy new challenges and I am a very reliable individual. I want to gain experience and learn in an environment that is fast-paced and entrepreneurial.

 

RESPONSIBILITIES

  • Assist in developing editorial and social media content calendar
  • Support day-to-day management of social interactions on behalf of the company
  • Manage content calendars, and posting dates/times
  • Identify key hashtags and topics to leverage for content strategy
  • Assist with proofing written materials for style, grammar, etc.
  • Monitor news stories focused on company brands, and main competitors
  • Support the creation of visual and graphic content/assets for various social platforms
  • Research, fact check and collect data for multiple projects
  • Participate in brainstorming and strategy sessions
  • Assist in creating comprehensive social media reports for all brands

 

INTERN LEARNING OBJECTIVES

  • Industry-driven knowledge and understanding
  • Written, oral and visual communication knowledge and application proficiency for public relations and digital marketing purposes
  • Critical thinking, problem-solving, and decision-making skills
  • Research knowledge and application proficiency
  • Strategic planning knowledge and application for communications purposes

 

The intern will report to, and be mentored by, the Manager of Public Relations. The intern will also work closely and be mentored by the Senior Manager of Digital Marketing, and the VP of Marketing.

This is an UNPAID internship opportunity with flexibility around scheduling and ability to count towards college credit, if needed.

To apply, click here: https://careers.hireology.com/propertyforce/327899/description

 

 

2019-09-13:

Public Relations Account Executive

Requirements are as follows:

Perform a wide range of duties including execution of media strategy, assistance in development of client programs, and media relations. Serve as key liaison between client team and agency, building relationships and business opportunities in the process:

  • More than two years of experience in Public Relations including event coordination
  • Excellent bilingual written and verbal communications skills
  • Capability to understand and address client/brand needs
  • Ability to manage more than two account and its respective brand teams and account executives
  • Exceptional and strong relationship with the Hispanic media
  • Strong and close relations with the Hispanic Blogger/Vlogger community and influencers
  • Knowledge of PR platforms, distribution and search tools
  • Think strategically and creatively
  • Goal-oriented and highly motivated individual
  • Ability to work with other departments and agencies
  • Knowledge of social media platforms
  • Ability to multi-task
  • Excellent people skills and attention to detail
  • Positive attitude and strong work ethic
  • Motivated and high energy to keep up with agency’s  fast-paced workplace
  • Desire to grow within the company and develop lasting relationships

 

Responsibilities:

  • Report to Account Manager
  • Planning, development and implementation of yearly 360 campaigns for current clients
  • Present yearly plans and results to assigned clients
  • Maintain a close and neat relationship with client and brand teams
  • Serve as day-to-day liaison with clients to ensure successful and timely completion of projects
  • Interface with management to ass’s PR needs, determine goals and establish annual budgets
  • Manage and lead assigned projects, providing successful results
  • Help drive expansion for the assigned accounts
  • Help achieve company/client goals via strategic assigned efforts
  • Handle daily relationships with talent and ambassadors
  • Create and establish strong relations with Hispanic media and the influencer community leading to constant and positive coverage
  • Coordinate interviews and opportunities to communicate client key messages
  • Develop scripts and talking points for spokespeople
  • Develop and distribution of communications for assigned clients
  • Develop and follow timelines and deadlines
  • Distribute strategic mailings
  • Lead weekly status conference calls
  • Create PR SOWs, agendas, reports, fact sheets and report results/coverage
  • Adapt and translate materials for assigned clients
  • Develop, manage and activate social media campaigns
  • Maintain ongoing budgets

2019-09-13:

Public Relations Sr. Account Executive

Requirements:

Perform a wide range of duties including execution of media strategy; assistance in development of client programs, and media relations. Serve as key liaison between client team and agency, building relationships and business opportunities in the process:

  • More than four to five years of experience in Public Relations including event coordination
  • Excellent bilingual written and verbal communications skills
  • Capability to understand and address client/brand needs
  • Ability to manage more than two accounts and its respective brand teams and account executives
  • Exceptional and strong relationship with the Hispanic media
  • Strong and close relations with the Hispanic Blogger/Vlogger community and influencers
  • Knowledge of PR platforms, distribution and search tools
  • Think strategically and creatively
  • Goal oriented and highly motivated individual
  • Ability to work with other departments and agencies
  • Knowledge of social media platforms
  • Ability to multi-task
  • Excellent people skills and attention to detail
  • Positive attitude and strong work ethic
  • Motivated and high energy to keep up with agency’s high demand, fast-paced workplace
  • Desire to grow within company and develop lasting relationships

 

Responsibilities:

  • Report to Account Manager
  • Planning, development and implementation of yearly 360 campaigns for current clients
  • Present yearly plans and results to assigned clients
  • Maintain a close and neat relationship with client and brand teams
  • Serve as day-to-day liaison with clients to ensure successful and timely completion of projects
  • Interface with management to asses PR needs, determine goals and establish annual budgets
  • Manage and lead assigned projects, providing successful results
  • Help drive expansion for the assigned accounts
  • Help achieve company/client goals via strategic assigned efforts
  • Handle daily relationships with talent and ambassadors
  • Create and establish strong relations with Hispanic media and the influencer community leading to constant and positive coverage
  • Coordinate interviews and opportunities to communicate client key messages
  • Develop scripts and talking points for spokespeople
  • Develop and distribution of communications for assigned clients
  • Develop and follow timelines and deadlines
  • Distribute strategic mailings
  • Lead weekly status conference calls
  • Create PR SOWs, agendas, reports, fact sheets and report results/coverage
  • Adapt and translate materials for assigned clients
  • Develop, manage and activate social media campaigns
  • Maintain ongoing budgets
  • Meet internal and administrative-related deadlines

 

2019-07-17:

Description
 
Position Summary:
The Senior Communication Specialist serves as a lead for ETP-related communications fostering continuous improvement within the organization. This individual is responsible for assessing, developing, and executing creative multi-channel communications that align with and support the overall ETP vision, mission, and goals as well as the shift toward an integrated organization and communicates to all internal and external IT stakeholders, including ETP team members across all levels, as well as business stakeholders in other departments across Southern Glazer’s Wine & Spirits.
 
The Senior Communication Specialist works with the Manager of Communications within ETP to create and distribute key messages to identified target audiences through effective communication channels. This individual also works closely with ETP Leadership and Human Resources to produce communications that support a culture of evolution as the organization moves toward its vision as a strategic advisor to the Southern Glazer’s business.
The Responsibilities of this Role Are:
The Senior Communication Specialist develops a variety of internal and external deliverables including but not limited to the following through electronic, in-person, and print channels:
Strategy:
• Provide strategic input on all aspects of information technology communication affecting business units, SGWS IT, or other areas of SGWS
• Refine the communication approach for increased effectiveness and consistency
• Incorporate marketing and communications best practices in the SGWS IT communication strategy and approach
• Assess the current communication strategy and approach and make recommendations for sustainable improvements
• Design and develop new communication approaches to implement for SGWS IT
• Develop clear, business language presentations for business senior leadership to support rapid decision making and issue resolution
• ETP Communication Planning to address:
- Key Organizational Communications
- Leadership Communications
- External Stakeholder Communications
- Enhanced Processes, Project Delivery, and Ways of Working
- Contribute deliverables in line with Change Management Planning 
Execution:

• Act as a lead in communication projects and successfully execute communication projects or IT projects with a communication component

  • Interview leaders to understand the message they want delivered. Draft clear and concise messaging using words and graphics that relay the intended message to the targeted audience.
  • Become a standing member of our project teams who is immersed with other team members and understands what is on the road ahead regarding communication and change management.  
  • Provide support to the team by developing and maintaining a communications plan for the project and drafting the individual project communications.   
  • Draft highly professional messages in multiple formats including newsletters, targeted notifications, PowerPoint presentations, posters, desk drops, and digital signage. 
  • Provide updates and feed back to ETP leadership, ETP personnel and business stakeholders
  • Support internal ETP organization updates and ETP organization updates to business stakeholders
  • Leverage resources and information to address questions from ETP team members and business stakeholders
  • Standardized ETP communication templates and guidelines
  • Draft leadership communications to drive trust and commitment to leadership initiatives and decisions
  • Execute activities to engage employees and improve morale and make ETP a great place to work, such as through the Chief Fun Office
• Mentor, coach, develop, and encourage excellence from teams as necessary
• Stay abreast of advancements and thought leadership in marketing and communications—incorporating them into the SGWS IT approach as appropriate
• Retool and continually upgrade personal skills and knowledge of both SGWS’ business and cutting-edge information technology communication solutions
• Performs additional duties and special projects, as required.
 

Qualifications

Required Skills:

• Excellent, innovative writing and editing skills, including knowledge of Associated Press (AP) style
• Experience writing a variety of materials, including PowerPoint presentations, posters, desk drops, press releases, newsletters, web copy, and announcements, with a demonstrated portfolio of original and innovative communications content
• Graphic design skills
• Exceptional verbal communication and presentation skills
• Ability to influence and direct other team members effectively
• High comfort level interfacing with a cross-section of employee groups, including field employees, corporate employees, and executive leadership
• Strong organizational and project management skills
• Excellent attention to detail
• Capability to understand SGWS’ application portfolio as well as how the different systems contribute to daily business operations
 
Education:
• Bachelor’s Degree Required, with preference for degree in Journalism, English, Public Relations, Communications or a related field
• Master’s Degree Preferred, with preference for degree in Journalism, English, Public Relations, Communications or a related field
• Certification in Organizational Change Management (preferably, Prosci)
Note: Sufficient and relevant work experience may be considered in lieu of the educational requirements
Experience:
• 3-5 or more years of work experience in an organizational change management role with an emphasis on communications, extensive writing and editing experience and a demonstrated portfolio of industry-standard and original change communications artifacts
• 3 years of relevant industry experience (preferably, IT)
Travel:
• Domestic travel, up to 10%
 

2019-07-17:

BoardroomPR, an award-winning statewide integrated communications agency is seeking a full-time, mid-level Media Relations Specialist for our Plantation, FL office.  We are looking for candidates to join our winning team and advance their careers.

Candidates should have the following skills and experience:

  • Bachelor’s Degree in PR, communications, journalism, marketing, or related field
  • Minimum 2 years of agency or in-house PR experience, or in journalism
  • Excellent writer and media pitcher with solid media relationships
  • Solid account management skills
  • Social-media savvy
  • Basic knowledge of Word Press, Google Analytics, SEO and content management, a plus
  • Proven track record of success
  • Willingness to stay on top of the latest trends and developments

BoardroomPR is an equal opportunity employer that offers an excellent compensation package with incentives, top-tier benefits, amazing people-first culture and room to advance.  

Salary Range:  Commensurate with experience

Send resumes to:  Todd Templin, EVP. [email protected]or call 954-370-8999.

For more information on the company, visit www.boardroompr.com

 

Back to top