Newsletter

October 2017 Print

Upcoming Events

Wednesday, Oct. 18: PRSA Miami & Fort Lauderdale Joint Mixer
6:00 - 8:30 p.m.
Frankey's Sports Bar, The Village at Gulfstream Park

Never has networking been so much fun! Members and friends of PRSA’s Miami and Greater Fort Lauderdale chapters will meet in the middle at Frankey's Sports Bar for yummy apps, signature cocktails and stimulating conversation. Not to mention exciting chances to win gift certificates to Adena Grill and Wine Bar and Frankey’s Sports Bar.

Thanks to a generous sponsorship by Frankey's Sports Bar, attendees will receive one free drink and various bar bites. There is no registration fee, though we ask that you register online in advance. We look forward to seeing you there!



Friday, Oct. 20: Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon
11:30 a.m. - 2:00 p.m.
Rusty Pelican
 

Join the Public Relations Society of America, Miami Chapter on Friday, October 20 as we celebrate the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon

We will honor community leaders and legends of our industry and acknowledge incredibly promising public relations students, who have earned scholarships in support of their education through their exceptional leadership and academic accomplishments. This year's award recipients are:

2017 Bill Adams PRSA Lifetime Achievement Award recipient: 
Fernando Figueredo, APR
Executive Director, Career and Talent Development Department, Florida International University 

2017 Royal Palm Award recipient: 
Harve Mogul
President Emeritus, United Way 

The PRSA Miami Chapter will also award $20,000 in scholarships to the next generation of public relations professionals pursuing a college education at the University of Miami, Florida International University, Florida Memorial University and Miami Dade College. This year's Scholarship Recipients are:  



Florida International 
Malaika Desrameaux
Meredith Marseille 

 

Florida Memorial University
Shieda Y. Castillo



Miami Dade College
Izabella Felpeto
Yaneth Imperatrice

 

University of Miami
Jiaying Li
Micaela Rooney

_______________________________ 

Event Schedule:
Friday, October 20, 2017
Registration and Silent Auction 11:30 a.m.
Luncheon and Awards Presentation 12:00 - 2:00 p.m. 

*A late fee of $10 will be added to tickets purchased after October 16, 2017 


SPECIAL THANK YOU TO OUR SPONSORS:

Presenting Sponsor:



Gold Sponsors:

         


                       
                               

 

Silver Sponsors:

 

                          

 

      

             

 

Proceeds benefit the Ev Clay/PRSA Miami Chapter Endowment Fund, established in 1985, which has awarded more than $215,000 in scholarships to 139 deserving students.

 

Back to top

Current PRSA National Promotions

PRSA's “Triple Play” membership promotion is underway now through November 30.  The Promo Code is FALL17.

When new members join PRSA at the $255 membership level between October 1 and November 30, they receive a complimentary Chapter membership**, a complimentary Section membership**, and the waived $65 initiation fee.

**RESTRICTIONS: If joining Counselors Academy, dues are $100 ($95 discount).  Chapter dues are covered up to $100. This offer is not available for Associate member types ($200 or less annual dues) and is not available to current or renewing members. Please click here for details.

 

Back to top

Let's Talk Ethics

Webinar On-Demand: 
Becoming a Truly Trusted Strategic Ethics Advisor: Building credibility, protecting reputations

Upcoming Event:
PRSA Miami & the Greater Miami Chamber of Commerce present
Navigating Ethics to Restore Trust and Improve Personal and Business Success

A seminar on truth and trust in communications

Thursday, Nov. 9
11:30 AM - 1:30 PM
Ryder Room, Hilton Hotel

  • $20.00 Member Meeting Ticket
  • $30.00 Guest Meeting Ticket
  • $20.00 GMCC (Greater Miami Chamber of Commerce) Members
  • $15.00 PRSSA - Student Rate

Register at prsamiami.org.

 

PRSA Miami Tackles Public Relations Ethics in the Age of Alternative Facts and Fake News  

Trust and ethics in the era of alternative facts and fake news was the focus of a spirited discussion hosted by PRSA Miami on May 10 with panelists from journalism, public relations and law. The panel was produced by Virgil Scudder, Rosemary Ravinal, Erika Mayor and Connie Crowther on behalf of the PRSA Miami Chapter. You may read a summary here, and view opening statements here.

Back to top

Member Spotlight

Meet PRSA Miami Member: Austin Langlois
Freelance Writer and PR Consultant
Digital Communications Co-Chair, PRSA Miami

Birthplace: Seoul Korea

What accomplishment are you most proud of? In a previous position I rebranded a town (Ada Village, Michigan) and was a speechwriter for the chairman of the U.S. Chamber of Commerce. 

Who is your role model? Martha Stewart. She's a savvy business woman and didn't let a huge public failure keep her from coming back stronger than ever. 

Favorite place in Miami: Sugar, at EAST

Favorite social media accounts to follow: @tacobell, @barackobama, @marthastewart

I support: The World Wildlife Fund and Heifer International 

Back to top

Kudos!

Congratulations are in order!


Society of Professional Journalists Honors PRSA Board Member

Virgil Scudder, received one of the three top awards for Magazine Commentary and Criticism from the Florida chapter of the Society of Professional Journalists at the 23rd Annual Sunshine State Awards Dinner at the University of Miami this July.

Scudder was recognized for the “In the C-Suite”columns that he wrote for the Public Relations Strategist. The “C-Suite” columns focused on communications challenges faced by top management of both large and small organizations, placing special emphasis on crisis management.  The pieces are available for reading and viewing on his website at www.virgilscudder.com/news.

Award-Winning Agency Continues Winning Streak

rbb Communications brought home a coveted Silver Anvil award for Hampton by Hilton’s U.S. Hispanic program in the Multicultural category. Additionally, Florida Power & Light Company's Manatee Lagoon was named a finalist in the Community Relations category.

Back to top

Let's Connect

For more information, visit www.prsamiami.org. Find us on Facebook at www.facebook.com/PRSAMiami and follow us on Twitter @PRSAMiami.

Is there something you'd like to see in our monthly newsletters or on social media? Send a note to [email protected].

Back to top

Classified Ads

0000-00-00:

Description

As Director of Business Development, you will have the opportunity to prospect, qualify and close new business.

In this position, you will:

  • Proactively research, identify, reach out, and secure interest with consumer technology/innovation brands in need of PR services
  • Prospect and contact appropriate business executives to obtain appointments, analyze business needs, articulate the agency's core value proposition, and manage the sales process from initial contact to capabilities presentation to contract negotiation to closing
  • Collaborate with account services teams internally at each stage of the deal process including high level strategic thought starters to present prospects
  • Manage entire pitch process; Oversee internal process for responding to RFPs and preparing for pitches
  • Develop a Consultative Sales approach with empathetic, partnership-driven, solution based sales (No used car sales tactics!)
  • Achieve monthly, quarterly and annual revenue goals
  • Develop strategic relationships with partners at VC firms, other agencies, etc. to increase referral business

Requirements

  • Minimum of 5 years years in Business Development or sophisticated sales roles. Service industries with long, complex sales cycles preferred
  • "Hunter" mentality - ability to cold call, network at trade shows, and deals with persistence
  • Resourceful, scrappy, and self-starter mentality
  • Fluency in communications agency or advertising agency services
  • Professional client-facing skills; full comprehension of client businesses
  • Quantifiable track record of lead generation, pitches and wins
  • Intricate knowledge of the technology and innovative consumer packaged goods industry
  • Excellent written, interpersonal, verbal and listening skills
  • Expert ability to identify and respond to opportunities to sell in agency services
  • Bachelor’s Degree in related field

Other things we think would be cool if you could do:

  • Run a 5k in under 25 minutes
    • We have 2 or 3 people that can do this, but we have a couple Ironman athletes (including Max), a few marathoners and a mountain biker who does 80+ mile races. Lots of yogis too.
  • Solve a Rubik's cube in under a minute
    • We had an intern that could and it was mind-blowing.
  • Bowl a 300
    • She bowls a 290+....no big deal.
  • Climb Mt. Kilimanjaro
    • Our Director of Operations did this, only blacked-out from high altitude and oxygen deprivation once. Nailed it.
  • Be a world champion in anything
    • Youngest Yo-Yo World Champion in history worked with us for years.
  • Start your own business
    • Max did...and one guy owns his own photography business...the rest of us are working on it.
  • A snake shot (Foosball)
    • Google it. No spinning.

Benefits

  • Work hard, play hard is slightly outdated and work life balance implies some sort of struggle to do one and not the other. We think work should be a fun, beneficial, and enjoyable part of your life and that your life should be a fun, beneficial, and enjoyable part of your work. We try our best to provide benefits that make this a reality, and the daily transition and integration of work & life as seamless as possible.
    • Unlimited Vacation
      • It's EXACTLY what it sounds like.
    • Flexibility
      • We believe the best work is done in person. Efficiency, teamwork and execution are all optimized with face-to-face communications. We also recognize our focus on results above all else, can be compromised by adherence to the traditional workday. So...while we work a 9:00 am - 6:00 pm day (Friday's off at 5:00 pm)...
      • We set you up with all the equipment you need to successfully work from home, because we recognize sometimes its more efficient and lets be honest, sometimes you just need to.
      • We have 20+ baby humans in our extended family, needless to say we accommodate the hectic schedules of mom's and dad's. If you would like to speak to one of our new parents about their schedule, our maternity/paternity policy and new parent benefits, let us know.
    • Annual 3-day company cruise
      • It's EXACTLY what it sounds like.
    • Reimbursement for fitness-related races/events
      • You train and finish. We pay for it.
    • Free business books
      • You read it. We pay for it.
    • 100% company-paid medical and vision coverage for employees
    • Profit-sharing program for all benefits-eligible team members
    • Long-Term Incentive Plan
    • Cell phone data plan reimbursement
    • 401K with 50% company match, up to 4% of salary
Apply: https://apply.workable.com/max-borges-agency/j/D820796964/
Contact:
Matt Shumate
Max Borges Agency

 

0000-00-00:

We are seeking a highly-organized energetic public relations professional to join the Crystal family. Crystal’s Public Relations Specialist will collaborate and work cross-functionally across all areas of public relations including media relations, events, executive communications, social media and charity donations.

WHO WE ARE:

Since the beginning, Crystal has been the standard-bearer for excellence in luxury travel, remaining the undisputed choice among the savviest world travelers. Today, we are redefining it altogether, expanding the possibilities for our guests with choices, experiences and luxuries unmatched in the industry. By Ocean, River, Yacht, Expedition and Air, each Crystal Experience is designed to showcase the world and its wonders in the most remarkable ways. 

Only the world-renowned Crystal Experience offers an unwavering, unparalleled standard of excellence and luxury across four distinct cruising options: Crystal Cruises, the World’s Most Awarded Luxury Cruise Line; Crystal River Cruises, the World’s Most Luxurious River Cruise Line; Crystal Yacht Cruises, offering boutique luxury and bold adventure in the world’s most elite harbors; and the upcoming Crystal Yacht Expedition Cruises, taking Crystal’s acclaimed elegance to the farthest reaches of the world. Crystal has been recognized with top honors in the Condé Nast Traveler Readers’ Choice Awards for a record 26 years.

ESSENTIAL JOB FUNCTIONS:

 Specialist duties include:

  • Proofreading and overseeing the final distribution of press releases and press kits to media and uploading of press materials to media center on website. Proofing Crystal Insider Blog.
  • Maintaining and ensuring that all information is current on the Media Center.
  • Making extensive travel arrangements for media and external partners, managing media bookings and providing department with updated travel itineraries and confirmations.
  • Arranging onboard clearance and accommodations when required.
  • Escorting media trips as needed.
  • Producing Public Relations Department media coverage reports and maintaining media lists.
  • Working with both PR and Social Media agencies to research, provide copy and information as needed to meet deadlines.
  • Assisting Social Media Agency with editorial calendar as well as ideation and monitoring social media sites.
  • Managing Cruise Donation Program including receiving of requests, organizing event attendance, facilitating event signage and materials and liaising with charities.
  • Coordinating special events including planning, budgeting, reports, tracking, etc.
  • Answering phones.
  • Coding and processing invoices, tracking monthly costs and providing department head with recaps.
  • Maintaining department files/records.
  • Handling related projects and assignments as assigned.

 

INCIDENTAL JOB FUNCTIONS:

  • Plan meetings as assigned
  • Plan department events/meetings as assigned
  • Other duties as assigned

 

REQUIRED QUALIFICATIONS, SKILLS AND EXPERIENCE

EDUCATION:

  • College degree required
  • Marketing, Communication, Journalism or English major is helpful

 

 EXPERIENCE

  • 2 or more years in Corporate Communications role or PR agency 

 

SKILLS:

  • Proficiency of Microsoft Word, Excel, PowerPoint, and MS Outlook.
  • Understanding of HTML and WordPress a plus.
  • Technical database and event software understanding a plus.
  • Basic understanding of standard computer software.
  • Strong written and verbal communication skills.
  • Must be detail-oriented and have strong organizational skills.
  • Must possess a positive, team-player attitude.
  • Calm demeanor under extreme pressure and deadlines. 
  • Must be able to work overtime as projects require.
  • Able to perform multiple duties at once. 
  • Self-starter, able to work with little supervision.

 

All Applications should apply through the Crystal Cruises Career Portal.

 

 

 

2020-01-29:

Be part of the Red Cross Marketing and Communications Team in South Florida, where you will build marketing collateral and manage projects for special events, national campaigns and regional initiatives. To learn more & apply, visit: http://bit.ly/36RXvXA

Job Description:

The American Red Cross is a strong network of volunteers, donors and partners who are always there in times of need. We aspire to turn compassion into action so that all people affected by disaster across the country and around the world receive care, shelter and hope; our communities are ready and prepared for disasters; everyone in our country has access to safe, lifesaving blood and blood products; all members of our armed services and their families find support and comfort whenever needed; and in an emergency, there are always trained individuals nearby, ready to use their Red Cross skills to save lives. 

The American Red Cross of South Florida is seeking a Regional Marketing Project Manager to work out of our Miami, FL chapter. This full time position will work Monday - Friday with planned (events) and unplanned (disasters) evenings and weekends based on business need.

The Regional Marketing Project Manager is a critical component of the American Red Cross regional team and infrastructure.  It is responsible for carrying out marketing functions in local markets in partnership with the Humanitarian Services (HS) Marketing team to drive results.  This position works to raise the visibility of the Red Cross to help communities understand how to access Red Cross services, support fundraising, Preparedness Health and Safety (PHSS) activities and enrollment.  It supports the mission of the organization across all lines of service.

Reporting to the Regional Communication Director, this position works in close collaboration with Humanitarian Services Marketing, to provide marketing support for fundraising, disaster cycle, SAF, biomedical services, health and safety and volunteer management staff. This position is matrixed to the Humanitarian Services Marketing Field Director y assigned to support the Southeast & Caribbean Division.

Responsibilities:

Strategy:  In partnership with the Regional Communication Director and the Field Marketing  Director, will implement a strategic plan and calendar that is aligned with national and regional marketing programs and corporate communication priorities that support service delivery and revenue generation efforts across all lines of service. 

Marketing Content:  Utilizing Brand Central and HS Marketing Field Operations Team, will support the region in the creation of marketing content (either directly or through the supervision of volunteers) and execution of marketing programs that enable them to successfully raise funds, communicate with key constituents and deliver the mission of the American Red Cross in their markets.  Utilizing Brand Central and HS Marketing Field Operations Team, will support fundraising staff in the creation of content for donors (either directly or through the supervision of volunteers) including but not limited to donor bulletins, donor certificates, invitations, etc.  Works closely with HS Marketing Field Operations Team to deliver compelling content to appropriate segments to increase revenue and enrollment based on consumer insight data.  Delivers the right content to the right audience at the right time to impact goals.

Branding:  In partnership with the HS Field Operations Team, serves as the brand ambassador for the region, adhering at all times to Red Cross brand guidelines and holding the Red Cross brand in the highest esteem, leveraging consumer insight data and brand strength research.  Utilizes Brand Central and HS Marketing Field Operations Team to develop brand and creative content to support a variety of activities and advertising material used in external publications and media placements.  Implement the brand management strategy using the communication and graphics style guides and maintain standards for all collateral. Works with HS Field Director to enhance fundraising programs and increase revenue.

General Marketing:  Utilizes various marketing channels to increase local visibility and engage communities in Red Cross programs, services and special events.  Identifies regional growth and visibility opportunities for the Red Cross.  In partnership with HS Marketing Field Operations Team, will coordinate resources necessary for the delivery of online and direct mail/direct response programs (CDRP).  Participates in test and learn scenarios that increase local revenue and enrollment. 

Internal Communications:  Serves as a point of integration between the HS Marketing team and the region.  Participates in Marketing meetings, calls and trainings to remain informed on critical tactics and strategies and to keep lines of communication open.  Works closely with regional staff to enhance and develop local efforts around national campaigns and initiatives.  Provides feedback to divisional marketing leadership on successful campaign and revenue strategies as well as practices that exhibit higher than normal performance.  Works closely with CDO and development staff to develop marketing strategies for fundraising campaigns, initiatives, and events.  Collaborates with the Regional Communications Manager to develop an annual plan that integrates communications messaging with marketing channels in the market.

Management:  Develops and sets individual and departmental team performance goals and manages/drives change.  Finds and implements ways to improve or increase the quality and production for the work directed.  Manages and leads assigned staff and volunteers.  Supervises and delegates responsibilities to marketing volunteers. 

Other responsibilities include:

Marketing Materials: Create collateral marketing materials including fact sheets, PowerPoint presentations, special events materials.

Project Management: Responsible for marketing projects from concept to final delivery of product.

Social Media: Responsible for social media strategy, posting and monitoring. Manage regional Facebook and Instagram accounts. Develop social media channels and create appropriate content to engage audiences within each platform.

Web: Knowledge of SEO, Adobe and web analytics. Gather stories, photos, and videos for website publication and social media.

Disaster: Work with Regional Director, Marketing and Communication during disaster seasons to support the disaster as need, create stories, manage and monitor disasters.

Qualifications:

Education:  Bachelor’s degree required. 

Experience:  Minimum 5 years marketing experience required.  Direct Marketing experience required.  Brand & Digital Marketing experience a plus. Account Management experience desirable. A working knowledge across a broad spectrum of marketing functions is required, including Brand and Creative Marketing, Direct Mail and e-Mail Marketing, web-based services and mobile applications.  Experience with marketing during major national and international disasters preferred. Must be comfortable using MAP/Convio, Brand Central, website updating tools and other marketing tools.    

Management Experience:  Minimum 3 years staff management experience.  Demonstrated ability to work effectively and persuasively with HS Marketing partners and regional leadership. 

Skills and Abilities:  Outstanding communication skills (oral and written) required.  Strong teamwork and collaboration required. 


Other: Demonstrates strong commitment and passion for mission of American Red Cross.

Competencies:

  • Customer Focused
  • Strong Interpersonal Communication
  • Strong Written and Oral Communications
  • Dealing with Ambiguity/learning on the Fly
  • Motivating Others/Influencing
  • Priority Setting
  • Problem Solving
  • Digitally savvy
  • Strong project management skills; ability to manage multiple projects/deadlines at once
  • Team player
  • Flexibility

Travel: 25%+

Apply now!  Joining our team will provide you with the opportunity to make a difference every day.

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

​The American Red Cross is a diverse nonprofit organization offering its employee’s professional development and growth opportunities, a competitive salary, comprehensive benefits, and a collaborative team spirit environment. To be considered for this position, please visit www.redcross.org/jobs to apply.

 

 

 

2020-01-30:

Public Relations Account Executive 

Fort Lauderdale, Florida


Link to apply 

Ready to join one of the top travel and tourism PR teams in the country? Aqua, a national public relations firm specializing in tourism, economic development, hospitality and travel brands, is seeking a Public Relations Account Executive to join our team in Fort Lauderdale. To be considered, you must have specific experience as a PR professional in a PR firm or PR department.

This role acts as the primary client contact and brand strategist for Aqua’s east coast public relations accounts.

Our ideal candidate has a deep understanding of the destination marketing landscape, has agency experience, and understands how to build an integrated brand strategy utilizing public relations, communications, and content marketing. 

Responsibilities:

• Manage the agency’s east coast accounts – proactive, daily client communication with minimal supervision, coordinate and execute assignments/projects, timelines and deadlines, ensuring agency exceeds KPIs and client satisfaction. 

• Manage development and implementation of strategic pr/communications plan, continuously contributing new and creative ideas that gives client an edge. 

• Manage client budget through detailed spreadsheets and clear communication with account team, vendors and client.

• Possess brand partnership and co-branded promotional experience.  

• Create mini plans for key initiatives throughout the year, while keeping timelines and initiatives organized through overlapping priorities. 

• Effectively and seamlessly liaise with industry stakeholders and destination partners. 

• Guide event planning and aid in execution for media events, FAMS, consumer activations, trade shows and more. 

• Availability to travel, while juggling day-to-day tasks necessary to keep projects moving forward. 

• Deliver top-tier results, proactive media relations, securing impactful placements on client’s behalf. 

• Showcases a firm understanding of social media and industry travel/tourism trends. 

• Experienced in working with industry-appropriate bloggers and social media influencers.

• Proactively identify ways to integrate paid media/social media into communications strategies. 

• Identify and formulate partnerships with external brands to enhance client visibility and extend their PR reach, as appropriate. 

• Lead client calls guiding strategic discussions and reporting on results.

• Present at in-person client and stakeholder meetings. 

• Ability to pitch and collaborate with TV and radio stations on earned coverage opportunities. 

• Holds established national travel and lifestyle media relationships with the skills to develop new relationships using traditional and digital tools. 

• Excellent interpersonal and communication skills, the ultimate team player. 

• Possesses excellent writing skills, with strong attention to detail. 

• Detail- and results-oriented with the ability to be creative while maintaining precision. 

• Skilled in AP Style editing/writing. 

• A proven understanding of social media platforms such as Facebook, Twitter and Instagram, with an eye for emerging trends and a high comfort level with integration and content creation. 

 

Experience: 

• 3-5 years of communications experience in travel and tourism and/or hospitality industries.

• Responding candidates must have agency experience.  

• BA or BS in public relations, journalism, communications or related fields. 

• Previous tourism account management experience (strategic planning, coordinating media familiarization tours and/or desk side tours, special events/activations, etc.). 

• Experienced in using and managing CRM systems, media monitoring services and cloud-based tools like Cision, BurrellesLuce and TrendKite. 

How you match

Criteria provided by job poster

Skills

  • Match
    Public Relations
  • Match
    Strategic Communications
  • No match
    Brand Strategy
  • No match
    Writing
  • No match
    Cision
  • No match
    Hospitality
  • No match
    Media Relations
  • No match
    Social Media

Level of education

  • Match
    Bachelor's Degree

Job Details

Seniority Level

Mid-Senior level

Industry

  • Public Relations & Communications

Employment Type

Full-time

Job Functions

    • Marketing
 
    • Public Relations
 

 

2020-02-19:

Cruise Planners is the nation’s largest home-based travel agent franchise network, and our Coral Springs-based Home Office Team continues to be recognized as one of the Top Workplaces by the Sun Sentinel. Our Home Office Team is dedicated to our growing network of franchise owners, providing them with innovative marketing, industry-leading technology tools, professional business development support and hands-on training. Our company culture thrives on innovation, teamwork, enthusiasm and diversity and we are always looking for team players ready to help us shake up the travel industry. At Cruise Planners, we celebrate Cruisitude, a positive stance on life and travel, so bring us your can-do attitude and bright ideas and we’ll have you finding your Cruisitude in no time.

We are defined by the great people who make up our teams – including technology, sales, business development, marketing, accounting, finance, compliance and more. You may be the right fit if you have a passion for travel and consistently generate results – like we do! In fact, Cruise Planners has achieved top producer status with every major cruise line and many tour companies, has been named No.1 travel franchise by Entrepreneur for 14 consecutive years, was recently featured as one of the Top 30 Franchise Innovators in Technology by Entrepreneur, has been ranked as the #1 travel franchise by Franchise Business Review for 6 years in a row, and is on the Inc. 5000 list as one of the fastest-growing private companies in America. We take pride in our accomplishments and are constantly aiming for new heights. If you want to be a part of the hard-working team supporting travel professionals around the nation, join Cruise Planners.

Job Summary: Cruise Planners is looking for a PR-savvy media relations pro to be a storyteller who is primarily responsible for proactive PR (media pitching and follow up), writing copy and creating visual assets associated with Cruise Planners’ public relations, social media and marketing efforts. This role will bring Cruise Planners’ stories to life through creative copy, images/video and interesting story angles.

Responsibilities:

  • Work with media outlets (print, online, broadcast) and journalists (both locally and nationally) to pitch and publicize Cruise Planners’ franchise model, company highlights, executive team and travel advisor network.
  • Write effective press releases and a high volume of creative media pitches in AP Style – reacting to media queries and also proactively planning for longer PR plans  
  • Work in conjunction with our outside PR agency to prepare our executive team for interviews – typically on tight deadlines
  • Think creatively to produce compelling and newsworthy content for a variety of digital mediums, including, but not limited to: social media, blogs, printed marketing collateral, digital signage, SEO-rich website copy, paid media, by-lined articles, awards and more.
  • Create social media assets and content that stimulate engagement for corporate, franchise recruitment and travel advisor posts. All projects should be content rich and help drive engagement focused on potential franchisees, current franchise owners, travel clients and the media.
  • Collaborate across all departments at Cruise Planners to ensure content is created and repurposed effectively and efficiently.
  • Assist in developing Cruise Planners’ evolving PR plans/content strategy and content calendar – we like to work months out for proactive efforts.
  • Maintain PR plan to effectively research, write and produce content as needed.
  • Familiar with Cision Database to use for media relations, research and pitching.
  • Support our network of home-based travel agents by creating PR templates for them - and coach travel advisors on best practices for these resources. May have to present a few times a year in webinars.
  • Research and stay abreast of new trends in travel, franchise business and mainstream media to incorporate into new and exciting weekly content.
  • Embrace new digital products and innovative storytelling styles with a vision of future audience trends.
  • Draft and create educational PowerPoint presentations about the latest trends in various fields of interest.
  • Write talking points for executives, spokesperson or travel partners as assigned
  • Adhere to Cruise Planners brand guidelines in all communications
  • Maintain online media room and digital asset manager as a robust archive of assets, including visual aides.

 Competencies:

  • Outstanding verbal and written communication skills, excellent interpersonal skills. Strong knowledge of AP style, grammar, copyediting and SEO-keyword writing is needed.
  • Proven media relations results from working at or with a PR agency or in-house PR experience preferred.
  • Media relations examples/portfolio and writing test will be required.
  • Excellent editing skills, attention to detail, organized, creative, ability to think quickly and react appropriately in any setting.
  • A writing machine – adept at churning out beautiful prose quickly and identifying a compelling, timely and relevant story.
  • Socially Savvy: Experience with popular social media websites as they pertain to businesses, including Facebook, Twitter, Instagram, YouTube, Pinterest, etc.
  • Ability to work creatively and effectively on a fast-paced, collaborative team environment, providing and receiving creative direction and constructive feedback with direct interaction on a regular basis with Director of Corporate Communications & Digital Strategy.
  • Hard working, resourceful, reliable, creative and organized with the ability to meet tight deadlines and achieve goals.
  • Operate a personal computer and use MS Excel/Word/Outlook/PowerPoint and required programs.
  • Adapt to changing priorities and perform basic task work to meet deadlines.

 We are looking for someone who works smart and would fit in very comfortably in our people-oriented environment. We are in a fun industry and are known for being a great place to work. At Cruise Planners, you are family; therefore, we take pride in taking good care of our family. The team members at Cruise Planners enjoy: Competitive compensation packages; generous Paid Time Off (PTO); Health and dental insurance with different plan options available; Vision care plans; Basic and supplemental options of Life and AD&D Insurance; Disability insurance; Matching 401(k) plan and much much more.

 Cruise Planners, an American Express Travel Representative provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners, an American Express Travel complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities or employees. This policy applies to all terms and conditions of employment.

 

APPLY AT: https://cruiseplanners.bamboohr.com/jobs/view.php?id=102

2019-12-10:

Univision Communications Inc., the leading Hispanic media company in the U.S., is seeking a Manager to join its Corporate Communications group to be based in either its Los Angeles, New York or Miami offices and will report to the team’s Director of Corporate Communications. This department leverages key national publications, media trades, thought leadership events and social media to positively position Univision and its portfolio of assets with clients, key influencers and stakeholders.

The Manager of Corporate Communications will liaise with business units across the enterprise to develop, manage and execute external communications ranging from media campaigns in support of our content distribution efforts to financial communication and local station public relations. In addition to supporting these specific business areas, the Manager will support with executive thought leadership, major events and other corporate priorities more broadly. The ideal candidate should have background in the media industry.

Job Responsibilities

  • Develop strategies and manage day-to-day execution of comprehensive B2B communications programs to support the company’s top-rated media portfolio and corporate functions, including but not limited to distribution, investor relations, ad sales and the company’s local television and radio station group
  • Provide strategic and tactical communications support for the content licensing and distribution sales team
  • Lead the writing and editing of high-level, high-quality press materials, including press releases, memos, social media posts, pitches and bylined articles, among others
  • Pitch and foster relationships with top-tier media industry trade press and key media contacts
  • Proactively develop ideas and opportunities for feature articles, interviews, awards, presentations, social media and other PR activities that promote awareness of company initiatives
  • Engage with senior leaders to develop high quality written material for internal and external distribution including as part of thought leadership initiatives
  • Serve as an internal representative of the Corporate Communications team, working with various departments within the company 

Required Skills & Experience

  • Bachelor’s Degree or equivalent experience
  • Minimum 5 years’ experience in corporate communications, journalism and/or a related field
  • Minimum 1 year of experience in a media related company
  • Exceptional writing and editing abilities

Desired Skills & Experience

  • Experience at a media company is a plus
  • Strong media relationships across trade and business outlets
  • Superior organizational skills, great attention to detail and follow-through 
  • Efficient manager with strong ability to effectively multi-task, prioritize projects and meet deadlines 
  • Knowledge of social media and related tools 

 

Eligibility Requirements

  • Must be willing to work out of one of the three primary locations: New York, Miami or Los Angeles
  • Employment/education will be verified
  • Must have unrestricted authorization to work in the United States

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

2019-12-09:

Description

As Director of Business Development, you will have the opportunity to prospect, qualify and close new business.

in this position, you will: 

  • Proactively research, identify, reach out, and secure interest with consumer technology/innovation brands in need of PR services
  • Prospect and contact appropriate business executives to obtain appointments, analyze business needs, articulate the agency's core value proposition, and manage the sales process from initial contact to capabilities presentation to contract negotiation to closing
  • Collaborate with account services teams internally at each stage of the deal process including high level strategic thought starters to present prospects
  • Manage entire pitch process; Oversee internal process for responding to RFPs and preparing for pitches
  • Develop a Consultative Sales approach with empathetic, partnership-driven, solution based sales (No used car sales tactics!)
  • Achieve monthly, quarterly and annual revenue goals
  • Develop strategic relationships with partners at VC firms, other agencies, etc. to increase referral business

 

REQUIREMENTS

  • Minimum of 5 years years in Business Development or sophisticated sales roles. Service industries with long, complex sales cycles preferred
  • "Hunter" mentality - ability to cold call, network at trade shows, and deals with persistence
  • Resourceful, scrappy, and self-starter mentality
  • Fluency in communications agency or advertising agency services
  • Professional client-facing skills; full comprehension of client businesses
  • Quantifiable track record of lead generation, pitches and wins
  • Intricate knowledge of the technology and innovative consumer packaged goods industry
  • Excellent written, interpersonal, verbal and listening skills
  • Expert ability to identify and respond to opportunities to sell in agency services
  • Bachelor’s Degree in related field

 

Other things we think would be cool if you could do:

  • Run a 5k in under 25 minutes
    • We have 2 or 3 people that can do this, but we have a couple Ironman athletes (including Max), a few marathoners and a mountain biker who does 80+ mile races. Lots of yogis too.
  • Solve a Rubik's cube in under a minute
    • We had an intern that could and it was mind-blowing.
  • Bowl a 300
    • She bowls a 290+....no big deal.
  • Climb Mt. Kilimanjaro
    • Our Director of Operations did this, only blacked-out from high altitude and oxygen deprivation once. Nailed it.
  • Be a world champion in anything
    • Youngest Yo-Yo World Champion in history worked with us for years.
  • Start your own business
    • Max did...and one guy owns his own photography business...the rest of us are working on it.
  • A snake shot (Foosball)
    • Google it. No spinning.

 

benefits

  • Work hard, play hard is slightly outdated and work life balance implies some sort of struggle to do one and not the other. We think work should be a fun, beneficial, and enjoyable part of your life and that your life should be a fun, beneficial, and enjoyable part of your work. We try our best to provide benefits that make this a reality, and the daily transition and integration of work & life as seamless as possible.
    • Unlimited Vacation
      • It's EXACTLY what it sounds like.
    • Flexibility
      • We believe the best work is done in person. Efficiency, teamwork and execution are all optimized with face-to-face communications. We also recognize our focus on results above all else, can be compromised by adherence to the traditional workday. So...while we work a 9:00 am - 6:00 pm day (Friday's off at 5:00 pm)...
      • We set you up with all the equipment you need to successfully work from home, because we recognize sometimes its more efficient and lets be honest, sometimes you just need to.
      • We have 20+ baby humans in our extended family, needless to say we accommodate the hectic schedules of mom's and dad's. If you would like to speak to one of our new parents about their schedule, our maternity/paternity policy and new parent benefits, let us know.
    • Annual 3-day company cruise
      • It's EXACTLY what it sounds like.
    • Reimbursement for fitness-related races/events
      • You train and finish. We pay for it.
    • Free business books
      • You read it. We pay for it.
    • 100% company-paid medical and vision coverage for employees
    • Profit-sharing program for all benefits-eligible team members
    • Long-Term Incentive Plan
    • Cell phone data plan reimbursement
    • 401K with 50% company match, up to 4% of salary
Contact:
Matt Shumate
Max Borges Agency

2020-02-04:

Image result for the ehlers group 
Company: The Ehlers Group
Position: Freelance Writer 

The Ehlers Group, is a communications company based in Fort Lauderdale and has clients located in Miami Dade County. We’re in need of a freelance writer who is able to do one-on-one personal interviews with people, take their picture and write press releases and social media. On behalf of the company they may be asked to attend special events and write about these for post event articles. The person must be able to comfortably interact with older adults.   

Contact:  Janis Ehlers, President
[email protected]

 

2019-11-26:

 

 

2020-01-31:

Image result for pamm museum logo

Job Title: Marketing and Communications Assistant
Department: Communications
Reports to: Director of Marketing and Communications
Revised date: 1/30/2020
Position Overview: The Marketing and Communications Assistant is responsible for helping to support the communications and marketing team’s strategies that align with the overall brand strategy and PAMM’s strategic plan initiatives. They will implement communications campaigns in support of museum exhibitions, programs, resources, acquisitions, and special events. This person is largely responsible for administrative tasks, assisting with public information and media relations, website management, community engagement activations, and reporting. This position will also work on initiatives to grow brand awareness, generate attendance and revenue, facilitate initiatives, and collaborate on cross-departmental initiatives.

Qualifications:
 Bachelor’s degree in communications, marketing, journalism or related field.
 1+ years of experience in integrated marketing, media, or public relations.
 Computer literate in Word, Blackbaud (or other database software), and Excel.
 Excellent interpersonal, communication, organizational, and proof reading skills.  Must have excellent interpersonal skills and be able to work as a team player and partner in achieving goals.
 Must have flexibility to work some nights and weekends based on event/exhibition schedule.
 Must be a resourceful, self-motivated, self-starter who takes initiative.  Ability to organize and prioritize work, with the ability to adapt quickly and pivot based on immediate needs.
 Knowledge of graphic design basics (e.g. Adobe Creative Cloud) is a plus.
 Familiar with art history and cultural organizations or tourism industry.
 Fluency in English and Spanish is preferred.

Essential Functions included, but are not limited to:
 Process all purchase request forms for team in timely manner
 Take notes at team meetings and update action plans
 Coordinate activities for department: schedule meetings, confirm appointments, and other administrative tasks as assigned by department director
 Track and receive collaterals and promo items (working with Graphic Designer)
 Track, clip, archive, and report advertisements (working with Director)
 Track, clip, archive, and report media placements (working with Director)
 Circulate printed materials for approval; compile edits
 Assist with compiling marketing reports and exhibition wrap reports
 Coordinates and attends street team events off-site and museum events and programs as needed
 Assist with media check-in at events
 Ensure that press kits are updated and media inventory is being tracked
 Research, compile, and update media and community lists
 Respond to press inquiries and assist with media outreach as needed
 Upload calendars to self-upload sites, upload events and programs to PAMM web site and social media sites
 Schedule and oversee photographers/videographers at events, in galleries, etc. as needed.

Marketing and Communications Assistant / job description
 Update and edit museum website
 Coordinate and manage outreach to special interest groups that align with exhibits and programs to help extend reach/awareness into the community
 Create blog posts for PAMM Portrait’s, PAMM’s storytelling microsite.
 Oversee communications intern, ensuring that they are properly archiving materials, researching projects, etc.
 Additional duties as needed

Physical Demands:
 Walk, bend, lift (up to 25 pounds) including files, office supplies and electronic equipment
 Finger dexterity to pick up paper and use computer keyboard
 Close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading
 Ability to hear in normal tones including telephone and face-to-face conversation

Back to top