Home EventsBooking the Narrative: Using Data to Shape Travel & Tourism Strategy Early

Events - Event View

Before you get started, check out our knowledge base for instructions

Booking the Narrative: Using Data to Shape Travel & Tourism Strategy Early

warning If you are a member, please log in to access member benefits, if available. close

Date and Time

Thursday, June 11, 2026, 9:00 AM until 11:00 AM Eastern Time (US & Canada) (UTC-05:00)

Location

Greater Miami Convention & Visitors Bureau (GMCVB)
https://www.miamiandbeaches.com/
201 S Biscayne Blvd Suite 2200
Miami, FL 33131
USA

Event Contact(s)

Elizabeth Nickerson Hill
Chapter President

Alicia Vigil Blanco
Programming Committee Chair

Registration Info

Registration is required

Payment In Full In Advance Only

PRSA Miami will host “Booking the Narrative: Using Data to Shape Travel & Tourism Strategy Early” on June 11 from 9–11 a.m. at the Greater Miami Convention & Visitors Bureau. The panel will bring together media and industry leaders to discuss how data, trends, and storytelling are shaping travel and tourism strategies in South Florida and beyond. Attendees will gain insights into the evolving hospitality landscape, consumer behavior, and the role of media in influencing destination narratives.

Registration modifications are permitted until Thursday, June 11, 2026 at 12:01 AM

Registration cancellations will be accepted until Thursday, June 4, 2026 at 5:00 PM

About this event

Booking the Narrative: Using Data to Shape Travel & Tourism Strategy Early Presented by MiQ Digital USA, Inc.

Join PRSA Miami for “Booking the Narrative: Using Data to Shape Travel & Tourism Strategy” — a dynamic panel discussion exploring how data and media insights are transforming storytelling in the travel and tourism industry.

Learn how today’s travel brands and communicators are using data-driven insights to shape compelling narratives, engage audiences, and drive tourism strategy.

Featuring: