Biography
Carthy Frye-Thomas, Marketing Director, Reel Stories Creative, is a transformative marketing and business development leader with multi-channel and cross-functional strategy experience. Her 20+ years of experience creating award-winning creative campaign development to build outstanding brand engagement, preference, and reputation among consumers to generate new revenue. She is an expert at aligning business strategy and objectives with marketing and operations management models to gain the highest impact.
Her extensive work with multicultural and multigenerational consumers to build brand affinity. Proficient in public relations, content development, media relations, social media, and customer relationship management. As a C-level advisor with diverse experience across industries in Healthcare & Managed Care, Politics, Government Agencies, Telecom/Wireless, Beauty, Fashion, Retail, Hotel, Travel and Entertainment, Print, Digital & Broadcast Media, she is trusted to build internal and external messaging for clients.
An adept communicator and past Public Information Officer, she is highly skilled in crisis management, messaging, and positioning with the ability to use market research to create competitive strategies. As a marketing project management leader with proven experience in planning, development, and implementing $MM budgets, she is skilled at streamlining and executing solutions driving profitability and efficiency.
Carthy earned a Bachelor’s degree in telecommunications from Morgan State University in Baltimore and a Master’s degree from the University of Miami.