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Each year, the PRSA Miami Chapter host a luncheon to raise funds to support the Ev Clay/PRSA Miami Endowment Fund, PRSA's largest chapter-operated scholarship fund, which provides financial resources to South Florida students with a public relations interest. During this event, the Miami Chapter also honors the achievements of South Florida's communications professionals. The awards include the Royal Palm Award, Bill Adams Lifetime Achievement Award Recipients, and the Communicator to Watch Award.

Royal Palm Award

The PRSA Miami Royal Palm Award is presented to a member of the community who embodies and demonstrates key values of the public relations profession and who has made a significant contribution to Miami-Dade County. The recipient (who need not be a PRSA member) must demonstrate the following values:

Maintains a high standard of ethics and social responsibility.
Positively affects attitudes, beliefs and behavior for the common good.
Respects the nature of public opinion while accomplishing set goals.
Makes a significant political, economic or social impact on the community.
Positively influences policy decisions, courses of action and communications.
Establishes sound relationships with various publics to gain consensus.

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Past Royal Palm Award Recipients:

2023 Bea Hines
2022 Mayor Daniella Levine Cava
2020 Lee Brian Schrager
2019 Jennifer Valoppi, Ph.D.
2018 William D. Talbert, III
2017 Harve Mogul
2016 Steve Rothaus
2015 Ron Magill
2014 Barry E. Johnson
2013 Superintendent Alberto Carvalho
2012 Arva Moore Parks
2011 Charles Cinnamon
2010 Don Browne
2009 David Lawrence Jr.

2008 Arthur H. Hertz
2007 Stuart G. Newman
2006 Aida Levitan, PhD., APR
2005 Jorge Plasencia
2004 Michael Aller
2003 Sister Jeanne O'Laughlin
2002 Lynne Cameron
2001 Merrett Stierheim
2000 M. Anthony (Tony) Burns
1999 Bryan Norcross
1998 Hank Meyer, APR
1997 Ron Levitt, APR

Bill Adams Lifetime Achievement Award

In 1980 and again in 1995, PRSA Miami Chapter presented lifetime achievement awards to outstanding chapter members. In 2003, the death of nationally admired educator, public relations professional and chapter member Bill Adams prompted continuation of this award under his name. Our Bill Adams Lifetime Achievement award recognizes exceptional leadership and contributions to the public relations profession and the community. The Bill Adams PRSA Lifetime Achievement Award is given to a PRSA member or retired member who meets the following criteria:

Has maintained tenure of 20 years of service in the public relations profession.
Has excelled in demonstrating support and dedication toward advancing the profession in communications and public relations (for example: through education, leadership roles, professional development and/or community service).
Represents the ethical characteristics exemplified by Bill Adams’ career.

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Past Bill Adams Lifetime Achievement Award Recipients:

2023 Annabel Beyra
2022 Connie Crowther
2020 Bernadette Morris
2019 Lynne Farber
2018 C.L. Conroy, APR
2017 Fernando Figueredo, APR
2016 Christine Barney, APR
2015 Rosanna M. Fiske, APR
2014 Leslie Pantín
2013 Bruce Rubin, APR
2012 Ray Casas
2011 Dana Clay

2010 Jo Baxter, APR
2009 Karen Buchsbaum, APR, Fellow PRSA
2008 Donn Tilson, APR, Fellow PRSA
2007 Stuart Newman
2006 Robert C. Ross, APR, Fellow PRSA
2005 Nelly Rubio
2004 David H. Pearson, APR
2003 William C. Adams, APR, Fellow PRSA
1995 Ruth B. Kassewitz, APR, Fellow PRSA
1980 Ev Clay

Bob Ross Communicator to Watch Award

The PRSA Miami Communicator to Watch Award is given annually to a communications professional in South Florida who has made an extraordinary contribution to their organization and to the communications community and profession as a whole through their work and service. The PRSA Miami Bob Ross Communicator to Watch Award is given to a communications practitioner who meets the following criteria:

Works and lives in South Florida.
Has four to ten years of post-undergrad experience in a communications-related profession. This includes experience in any of the following areas: social or digital media, marketing, public relations, creative design, content creation, corporate communications, public affairs.
Has demonstrated support and dedication toward advancing the profession in communications and service.

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Past Bob Ross Communicator to Watch Award Recipients:

2023 Victoria Verdeja
2022 Nathaniel Derrenbacher
2020 Elizabeth Nickerson
2019 Janisse Patino-Martinez
2018 Rafael Brazon-Di Fatta